About Android TV Set Top Box
An Android TV box is a compact, low-cost media center box that connects to a television and plays movies, television shows and apps like games. Android TV boxes are common these days and may be used for a variety of tasks, including online browsing and video streaming directly to your TV. Android TV boxes were introduced a few years ago, and there are now several variations. These little units can transform practically any television into a smart television with a variety of functions. Many people use them to watch movies or TV shows from their preferred streaming services. These TV boxes are also called streaming players or set-top boxes in some cases.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The demand for Android TV St Top Box is increasing due rise of OTT Platforms and Smart Android TV with each passing day. The Companies in this industry are facing fierce competition. Many global and regional service providers compete directly with industry leaders in this field. It has been identified that market-leading players are investing heavily in technological development, resource utilization to boost the market position. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Android TV Set Top Box market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Amazon (United States), Hisense (China), Technicolor Sa (France), Tata Sky (India), SAGEM (France), DIRECTV (United States), Nvidia (United States), KAONMEDIA (South Korea), Xiaomi (China) and NTT DoCoMo (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Bouygues Telecom (France), Intigral (United Arab Emirates) and MyGica (China).
Segmentation Overview
AMA Research has segmented the market of Global Android TV Set Top Box market by , Application (Residential and Commercial) and Region.
On the basis of geography, the market of Android TV Set Top Box has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online {Company Website, E-Commerce Website} will boost the Android TV Set Top Box market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. Operating System will boost the Android TV Set Top Box market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Resolution, the sub-segment i.e. 8K will boost the Android TV Set Top Box market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rapid Development of Google Assistant in Android Setup Box
Market Growth Drivers:
Rising Prevalence of OTT Platforms and Emergence of Smart Home Solutions
Challenges:
Android STB are Very Expensive and Android STB may have Compatibility Issues with Traditional TV
Restraints:
Increasing Cyber Security Threats
Opportunities:
Rise of Fitness Application Amidst Corona Pandemic and Emergence of Gaming in Android STB
Market Leaders and their expansionary development strategies
In August 2022, Tata Sky launched new smart set top box Tata sky binge+ watch. This helped company to expand its presence in android TV set top box market.
In July 2021 Technicolor and SKY Brasil released a statement announcing the product launch of SKY Connect. SKY Connect is a next-generation set-top box (STB) that incorporates Google Assistant far-field speech technology, allowing Brazilian users to access entertainment material on their TVs. This sophisticated generation of STBs marks a departure from the previous exclusive single-function nature of CPE.
Key Target Audience
Venture and Capitalist, Raw Materials Suppliers, New Entrants/Investors and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.