Global Marketing Automation

Marketing Automation Comprehensive Study by Application (Campaign Management, Email Marketing, Lead Nurturing and Lead Scoring, Social Media Marketing, Others), Components (Software, Services), Deployment Mode (On-Premises, Cloud-Based), Platform (Mobile Based, PC Based) Players and Region - Global Market Outlook to 2027

Marketing Automation Market by XX Submarkets | Forecast Years 2022-2027  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
What is Marketing Automation Market?

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on numerous channels online and automate repetitive tasks. This helps businesses to target customers with automated messages across email, web, social, and text. It helps marketing and sales departments by automating online marketing campaigns and sales activities. It helps in lead generation, nurturing and scoring as well as with measuring overall ROI on campaigns. It allows the user to implement a digital marketing strategy.

Highlights from Marketing Automation Market Study
AttributesDetails
Study Period2017-2027
Base Year2021
UnitValue (USD Million)
Key Companies ProfiledSendinblue (France), LeadSquared (India), Keap (United States), HubSpot (United States), Adobe (United States), Acoustic (United States), Act-On Software (United States), GetResponse (Poland), Oracle (United States) and Salesforce (United States)


Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Marketing Automation market throughout the forecasted period.

Sendinblue (France), LeadSquared (India), Keap (United States), HubSpot (United States), Adobe (United States), Acoustic (United States), Act-On Software (United States), GetResponse (Poland), Oracle (United States) and Salesforce (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are SAS (United States), ActiveCampaign (United States), Ontraport (United States) and SharpSpring (United States).

Marketing Automation Market Segmentation:
ScopeSub-Segments
Application / End UserCampaign Management, Email Marketing, Lead Nurturing and Lead Scoring, Social Media Marketing and Others
ComponentsSoftware,Services
Deployment ModeOn-Premises,Cloud-Based
PlatformMobile Based,PC Based


On the basis of geography, the market of Marketing Automation has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Increased Adoption of Smac Technologies

Market Growth Drivers:
Easy to Use and Deployment of Marketing Automation and Increased Number of Marketing Companies

Challenges:
Technological Issues associated with Marketing Automation

Restraints:
Concerns Related to Privacy and Security

Opportunities:
Growing Demand from End-user Industry and Rising Need for Effective Marketing Strategies

Key Target Audience
Emerging Companies, Research Companies, Research Professionals and End-users

Market Leaders & Development Strategies
In October 2018, Adobe has announced the completion of its acquisition of Marketo, the market leader for B2B marketing engagement. With Adobe’s acquisition of Marketo, customers will benefit from the combination of Adobe Experience Cloud’s analytics, personalization and content capabilities with Marketo’s lead management, account-based marketing, and revenue attribution technology, helping companies further connect marketing engagement to revenue growth.



Report Objectives / Segmentation Covered

By Application
  • Campaign Management
  • Email Marketing
  • Lead Nurturing and Lead Scoring
  • Social Media Marketing
  • Others
By Components
  • Software
  • Services

By Deployment Mode
  • On-Premises
  • Cloud-Based

By Platform
  • Mobile Based
  • PC Based

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Easy to Use and Deployment of Marketing Automation
      • 3.2.2. Increased Number of Marketing Companies
    • 3.3. Market Challenges
      • 3.3.1. Technological Issues associated with Marketing Automation
    • 3.4. Market Trends
      • 3.4.1. Increased Adoption of Smac Technologies
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Marketing Automation, by Application, Components, Deployment Mode, Platform and Region (value and price ) (2016-2021)
    • 5.1. Introduction
    • 5.2. Global Marketing Automation (Value)
      • 5.2.1. Global Marketing Automation by: Application (Value)
        • 5.2.1.1. Campaign Management
        • 5.2.1.2. Email Marketing
        • 5.2.1.3. Lead Nurturing and Lead Scoring
        • 5.2.1.4. Social Media Marketing
        • 5.2.1.5. Others
      • 5.2.2. Global Marketing Automation by: Components (Value)
        • 5.2.2.1. Software
        • 5.2.2.2. Services
      • 5.2.3. Global Marketing Automation by: Deployment Mode (Value)
        • 5.2.3.1. On-Premises
        • 5.2.3.2. Cloud-Based
      • 5.2.4. Global Marketing Automation by: Platform (Value)
        • 5.2.4.1. Mobile Based
        • 5.2.4.2. PC Based
      • 5.2.5. Global Marketing Automation Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global Marketing Automation (Price)
  • 6. Marketing Automation: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2021)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Sendinblue (France)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. LeadSquared (India)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Keap (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. HubSpot (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Adobe (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Acoustic (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Act-On Software (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. GetResponse (Poland)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Oracle (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Salesforce (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Marketing Automation Sale, by Application, Components, Deployment Mode, Platform and Region (value and price ) (2022-2027)
    • 7.1. Introduction
    • 7.2. Global Marketing Automation (Value)
      • 7.2.1. Global Marketing Automation by: Application (Value)
        • 7.2.1.1. Campaign Management
        • 7.2.1.2. Email Marketing
        • 7.2.1.3. Lead Nurturing and Lead Scoring
        • 7.2.1.4. Social Media Marketing
        • 7.2.1.5. Others
      • 7.2.2. Global Marketing Automation by: Components (Value)
        • 7.2.2.1. Software
        • 7.2.2.2. Services
      • 7.2.3. Global Marketing Automation by: Deployment Mode (Value)
        • 7.2.3.1. On-Premises
        • 7.2.3.2. Cloud-Based
      • 7.2.4. Global Marketing Automation by: Platform (Value)
        • 7.2.4.1. Mobile Based
        • 7.2.4.2. PC Based
      • 7.2.5. Global Marketing Automation Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global Marketing Automation (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Marketing Automation: by Application(USD Million)
  • Table 2. Marketing Automation Campaign Management , by Region USD Million (2016-2021)
  • Table 3. Marketing Automation Email Marketing , by Region USD Million (2016-2021)
  • Table 4. Marketing Automation Lead Nurturing and Lead Scoring , by Region USD Million (2016-2021)
  • Table 5. Marketing Automation Social Media Marketing , by Region USD Million (2016-2021)
  • Table 6. Marketing Automation Others , by Region USD Million (2016-2021)
  • Table 7. Marketing Automation: by Components(USD Million)
  • Table 8. Marketing Automation Software , by Region USD Million (2016-2021)
  • Table 9. Marketing Automation Services , by Region USD Million (2016-2021)
  • Table 10. Marketing Automation: by Deployment Mode(USD Million)
  • Table 11. Marketing Automation On-Premises , by Region USD Million (2016-2021)
  • Table 12. Marketing Automation Cloud-Based , by Region USD Million (2016-2021)
  • Table 13. Marketing Automation: by Platform(USD Million)
  • Table 14. Marketing Automation Mobile Based , by Region USD Million (2016-2021)
  • Table 15. Marketing Automation PC Based , by Region USD Million (2016-2021)
  • Table 16. South America Marketing Automation, by Country USD Million (2016-2021)
  • Table 17. South America Marketing Automation, by Application USD Million (2016-2021)
  • Table 18. South America Marketing Automation, by Components USD Million (2016-2021)
  • Table 19. South America Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 20. South America Marketing Automation, by Platform USD Million (2016-2021)
  • Table 21. Brazil Marketing Automation, by Application USD Million (2016-2021)
  • Table 22. Brazil Marketing Automation, by Components USD Million (2016-2021)
  • Table 23. Brazil Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 24. Brazil Marketing Automation, by Platform USD Million (2016-2021)
  • Table 25. Argentina Marketing Automation, by Application USD Million (2016-2021)
  • Table 26. Argentina Marketing Automation, by Components USD Million (2016-2021)
  • Table 27. Argentina Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 28. Argentina Marketing Automation, by Platform USD Million (2016-2021)
  • Table 29. Rest of South America Marketing Automation, by Application USD Million (2016-2021)
  • Table 30. Rest of South America Marketing Automation, by Components USD Million (2016-2021)
  • Table 31. Rest of South America Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 32. Rest of South America Marketing Automation, by Platform USD Million (2016-2021)
  • Table 33. Asia Pacific Marketing Automation, by Country USD Million (2016-2021)
  • Table 34. Asia Pacific Marketing Automation, by Application USD Million (2016-2021)
  • Table 35. Asia Pacific Marketing Automation, by Components USD Million (2016-2021)
  • Table 36. Asia Pacific Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 37. Asia Pacific Marketing Automation, by Platform USD Million (2016-2021)
  • Table 38. China Marketing Automation, by Application USD Million (2016-2021)
  • Table 39. China Marketing Automation, by Components USD Million (2016-2021)
  • Table 40. China Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 41. China Marketing Automation, by Platform USD Million (2016-2021)
  • Table 42. Japan Marketing Automation, by Application USD Million (2016-2021)
  • Table 43. Japan Marketing Automation, by Components USD Million (2016-2021)
  • Table 44. Japan Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 45. Japan Marketing Automation, by Platform USD Million (2016-2021)
  • Table 46. India Marketing Automation, by Application USD Million (2016-2021)
  • Table 47. India Marketing Automation, by Components USD Million (2016-2021)
  • Table 48. India Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 49. India Marketing Automation, by Platform USD Million (2016-2021)
  • Table 50. South Korea Marketing Automation, by Application USD Million (2016-2021)
  • Table 51. South Korea Marketing Automation, by Components USD Million (2016-2021)
  • Table 52. South Korea Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 53. South Korea Marketing Automation, by Platform USD Million (2016-2021)
  • Table 54. Taiwan Marketing Automation, by Application USD Million (2016-2021)
  • Table 55. Taiwan Marketing Automation, by Components USD Million (2016-2021)
  • Table 56. Taiwan Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 57. Taiwan Marketing Automation, by Platform USD Million (2016-2021)
  • Table 58. Australia Marketing Automation, by Application USD Million (2016-2021)
  • Table 59. Australia Marketing Automation, by Components USD Million (2016-2021)
  • Table 60. Australia Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 61. Australia Marketing Automation, by Platform USD Million (2016-2021)
  • Table 62. Rest of Asia-Pacific Marketing Automation, by Application USD Million (2016-2021)
  • Table 63. Rest of Asia-Pacific Marketing Automation, by Components USD Million (2016-2021)
  • Table 64. Rest of Asia-Pacific Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 65. Rest of Asia-Pacific Marketing Automation, by Platform USD Million (2016-2021)
  • Table 66. Europe Marketing Automation, by Country USD Million (2016-2021)
  • Table 67. Europe Marketing Automation, by Application USD Million (2016-2021)
  • Table 68. Europe Marketing Automation, by Components USD Million (2016-2021)
  • Table 69. Europe Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 70. Europe Marketing Automation, by Platform USD Million (2016-2021)
  • Table 71. Germany Marketing Automation, by Application USD Million (2016-2021)
  • Table 72. Germany Marketing Automation, by Components USD Million (2016-2021)
  • Table 73. Germany Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 74. Germany Marketing Automation, by Platform USD Million (2016-2021)
  • Table 75. France Marketing Automation, by Application USD Million (2016-2021)
  • Table 76. France Marketing Automation, by Components USD Million (2016-2021)
  • Table 77. France Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 78. France Marketing Automation, by Platform USD Million (2016-2021)
  • Table 79. Italy Marketing Automation, by Application USD Million (2016-2021)
  • Table 80. Italy Marketing Automation, by Components USD Million (2016-2021)
  • Table 81. Italy Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 82. Italy Marketing Automation, by Platform USD Million (2016-2021)
  • Table 83. United Kingdom Marketing Automation, by Application USD Million (2016-2021)
  • Table 84. United Kingdom Marketing Automation, by Components USD Million (2016-2021)
  • Table 85. United Kingdom Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 86. United Kingdom Marketing Automation, by Platform USD Million (2016-2021)
  • Table 87. Netherlands Marketing Automation, by Application USD Million (2016-2021)
  • Table 88. Netherlands Marketing Automation, by Components USD Million (2016-2021)
  • Table 89. Netherlands Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 90. Netherlands Marketing Automation, by Platform USD Million (2016-2021)
  • Table 91. Rest of Europe Marketing Automation, by Application USD Million (2016-2021)
  • Table 92. Rest of Europe Marketing Automation, by Components USD Million (2016-2021)
  • Table 93. Rest of Europe Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 94. Rest of Europe Marketing Automation, by Platform USD Million (2016-2021)
  • Table 95. MEA Marketing Automation, by Country USD Million (2016-2021)
  • Table 96. MEA Marketing Automation, by Application USD Million (2016-2021)
  • Table 97. MEA Marketing Automation, by Components USD Million (2016-2021)
  • Table 98. MEA Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 99. MEA Marketing Automation, by Platform USD Million (2016-2021)
  • Table 100. Middle East Marketing Automation, by Application USD Million (2016-2021)
  • Table 101. Middle East Marketing Automation, by Components USD Million (2016-2021)
  • Table 102. Middle East Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 103. Middle East Marketing Automation, by Platform USD Million (2016-2021)
  • Table 104. Africa Marketing Automation, by Application USD Million (2016-2021)
  • Table 105. Africa Marketing Automation, by Components USD Million (2016-2021)
  • Table 106. Africa Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 107. Africa Marketing Automation, by Platform USD Million (2016-2021)
  • Table 108. North America Marketing Automation, by Country USD Million (2016-2021)
  • Table 109. North America Marketing Automation, by Application USD Million (2016-2021)
  • Table 110. North America Marketing Automation, by Components USD Million (2016-2021)
  • Table 111. North America Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 112. North America Marketing Automation, by Platform USD Million (2016-2021)
  • Table 113. United States Marketing Automation, by Application USD Million (2016-2021)
  • Table 114. United States Marketing Automation, by Components USD Million (2016-2021)
  • Table 115. United States Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 116. United States Marketing Automation, by Platform USD Million (2016-2021)
  • Table 117. Canada Marketing Automation, by Application USD Million (2016-2021)
  • Table 118. Canada Marketing Automation, by Components USD Million (2016-2021)
  • Table 119. Canada Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 120. Canada Marketing Automation, by Platform USD Million (2016-2021)
  • Table 121. Mexico Marketing Automation, by Application USD Million (2016-2021)
  • Table 122. Mexico Marketing Automation, by Components USD Million (2016-2021)
  • Table 123. Mexico Marketing Automation, by Deployment Mode USD Million (2016-2021)
  • Table 124. Mexico Marketing Automation, by Platform USD Million (2016-2021)
  • Table 125. Company Basic Information, Sales Area and Its Competitors
  • Table 126. Company Basic Information, Sales Area and Its Competitors
  • Table 127. Company Basic Information, Sales Area and Its Competitors
  • Table 128. Company Basic Information, Sales Area and Its Competitors
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Marketing Automation: by Application(USD Million)
  • Table 136. Marketing Automation Campaign Management , by Region USD Million (2022-2027)
  • Table 137. Marketing Automation Email Marketing , by Region USD Million (2022-2027)
  • Table 138. Marketing Automation Lead Nurturing and Lead Scoring , by Region USD Million (2022-2027)
  • Table 139. Marketing Automation Social Media Marketing , by Region USD Million (2022-2027)
  • Table 140. Marketing Automation Others , by Region USD Million (2022-2027)
  • Table 141. Marketing Automation: by Components(USD Million)
  • Table 142. Marketing Automation Software , by Region USD Million (2022-2027)
  • Table 143. Marketing Automation Services , by Region USD Million (2022-2027)
  • Table 144. Marketing Automation: by Deployment Mode(USD Million)
  • Table 145. Marketing Automation On-Premises , by Region USD Million (2022-2027)
  • Table 146. Marketing Automation Cloud-Based , by Region USD Million (2022-2027)
  • Table 147. Marketing Automation: by Platform(USD Million)
  • Table 148. Marketing Automation Mobile Based , by Region USD Million (2022-2027)
  • Table 149. Marketing Automation PC Based , by Region USD Million (2022-2027)
  • Table 150. South America Marketing Automation, by Country USD Million (2022-2027)
  • Table 151. South America Marketing Automation, by Application USD Million (2022-2027)
  • Table 152. South America Marketing Automation, by Components USD Million (2022-2027)
  • Table 153. South America Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 154. South America Marketing Automation, by Platform USD Million (2022-2027)
  • Table 155. Brazil Marketing Automation, by Application USD Million (2022-2027)
  • Table 156. Brazil Marketing Automation, by Components USD Million (2022-2027)
  • Table 157. Brazil Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 158. Brazil Marketing Automation, by Platform USD Million (2022-2027)
  • Table 159. Argentina Marketing Automation, by Application USD Million (2022-2027)
  • Table 160. Argentina Marketing Automation, by Components USD Million (2022-2027)
  • Table 161. Argentina Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 162. Argentina Marketing Automation, by Platform USD Million (2022-2027)
  • Table 163. Rest of South America Marketing Automation, by Application USD Million (2022-2027)
  • Table 164. Rest of South America Marketing Automation, by Components USD Million (2022-2027)
  • Table 165. Rest of South America Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 166. Rest of South America Marketing Automation, by Platform USD Million (2022-2027)
  • Table 167. Asia Pacific Marketing Automation, by Country USD Million (2022-2027)
  • Table 168. Asia Pacific Marketing Automation, by Application USD Million (2022-2027)
  • Table 169. Asia Pacific Marketing Automation, by Components USD Million (2022-2027)
  • Table 170. Asia Pacific Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 171. Asia Pacific Marketing Automation, by Platform USD Million (2022-2027)
  • Table 172. China Marketing Automation, by Application USD Million (2022-2027)
  • Table 173. China Marketing Automation, by Components USD Million (2022-2027)
  • Table 174. China Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 175. China Marketing Automation, by Platform USD Million (2022-2027)
  • Table 176. Japan Marketing Automation, by Application USD Million (2022-2027)
  • Table 177. Japan Marketing Automation, by Components USD Million (2022-2027)
  • Table 178. Japan Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 179. Japan Marketing Automation, by Platform USD Million (2022-2027)
  • Table 180. India Marketing Automation, by Application USD Million (2022-2027)
  • Table 181. India Marketing Automation, by Components USD Million (2022-2027)
  • Table 182. India Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 183. India Marketing Automation, by Platform USD Million (2022-2027)
  • Table 184. South Korea Marketing Automation, by Application USD Million (2022-2027)
  • Table 185. South Korea Marketing Automation, by Components USD Million (2022-2027)
  • Table 186. South Korea Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 187. South Korea Marketing Automation, by Platform USD Million (2022-2027)
  • Table 188. Taiwan Marketing Automation, by Application USD Million (2022-2027)
  • Table 189. Taiwan Marketing Automation, by Components USD Million (2022-2027)
  • Table 190. Taiwan Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 191. Taiwan Marketing Automation, by Platform USD Million (2022-2027)
  • Table 192. Australia Marketing Automation, by Application USD Million (2022-2027)
  • Table 193. Australia Marketing Automation, by Components USD Million (2022-2027)
  • Table 194. Australia Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 195. Australia Marketing Automation, by Platform USD Million (2022-2027)
  • Table 196. Rest of Asia-Pacific Marketing Automation, by Application USD Million (2022-2027)
  • Table 197. Rest of Asia-Pacific Marketing Automation, by Components USD Million (2022-2027)
  • Table 198. Rest of Asia-Pacific Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 199. Rest of Asia-Pacific Marketing Automation, by Platform USD Million (2022-2027)
  • Table 200. Europe Marketing Automation, by Country USD Million (2022-2027)
  • Table 201. Europe Marketing Automation, by Application USD Million (2022-2027)
  • Table 202. Europe Marketing Automation, by Components USD Million (2022-2027)
  • Table 203. Europe Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 204. Europe Marketing Automation, by Platform USD Million (2022-2027)
  • Table 205. Germany Marketing Automation, by Application USD Million (2022-2027)
  • Table 206. Germany Marketing Automation, by Components USD Million (2022-2027)
  • Table 207. Germany Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 208. Germany Marketing Automation, by Platform USD Million (2022-2027)
  • Table 209. France Marketing Automation, by Application USD Million (2022-2027)
  • Table 210. France Marketing Automation, by Components USD Million (2022-2027)
  • Table 211. France Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 212. France Marketing Automation, by Platform USD Million (2022-2027)
  • Table 213. Italy Marketing Automation, by Application USD Million (2022-2027)
  • Table 214. Italy Marketing Automation, by Components USD Million (2022-2027)
  • Table 215. Italy Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 216. Italy Marketing Automation, by Platform USD Million (2022-2027)
  • Table 217. United Kingdom Marketing Automation, by Application USD Million (2022-2027)
  • Table 218. United Kingdom Marketing Automation, by Components USD Million (2022-2027)
  • Table 219. United Kingdom Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 220. United Kingdom Marketing Automation, by Platform USD Million (2022-2027)
  • Table 221. Netherlands Marketing Automation, by Application USD Million (2022-2027)
  • Table 222. Netherlands Marketing Automation, by Components USD Million (2022-2027)
  • Table 223. Netherlands Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 224. Netherlands Marketing Automation, by Platform USD Million (2022-2027)
  • Table 225. Rest of Europe Marketing Automation, by Application USD Million (2022-2027)
  • Table 226. Rest of Europe Marketing Automation, by Components USD Million (2022-2027)
  • Table 227. Rest of Europe Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 228. Rest of Europe Marketing Automation, by Platform USD Million (2022-2027)
  • Table 229. MEA Marketing Automation, by Country USD Million (2022-2027)
  • Table 230. MEA Marketing Automation, by Application USD Million (2022-2027)
  • Table 231. MEA Marketing Automation, by Components USD Million (2022-2027)
  • Table 232. MEA Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 233. MEA Marketing Automation, by Platform USD Million (2022-2027)
  • Table 234. Middle East Marketing Automation, by Application USD Million (2022-2027)
  • Table 235. Middle East Marketing Automation, by Components USD Million (2022-2027)
  • Table 236. Middle East Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 237. Middle East Marketing Automation, by Platform USD Million (2022-2027)
  • Table 238. Africa Marketing Automation, by Application USD Million (2022-2027)
  • Table 239. Africa Marketing Automation, by Components USD Million (2022-2027)
  • Table 240. Africa Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 241. Africa Marketing Automation, by Platform USD Million (2022-2027)
  • Table 242. North America Marketing Automation, by Country USD Million (2022-2027)
  • Table 243. North America Marketing Automation, by Application USD Million (2022-2027)
  • Table 244. North America Marketing Automation, by Components USD Million (2022-2027)
  • Table 245. North America Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 246. North America Marketing Automation, by Platform USD Million (2022-2027)
  • Table 247. United States Marketing Automation, by Application USD Million (2022-2027)
  • Table 248. United States Marketing Automation, by Components USD Million (2022-2027)
  • Table 249. United States Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 250. United States Marketing Automation, by Platform USD Million (2022-2027)
  • Table 251. Canada Marketing Automation, by Application USD Million (2022-2027)
  • Table 252. Canada Marketing Automation, by Components USD Million (2022-2027)
  • Table 253. Canada Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 254. Canada Marketing Automation, by Platform USD Million (2022-2027)
  • Table 255. Mexico Marketing Automation, by Application USD Million (2022-2027)
  • Table 256. Mexico Marketing Automation, by Components USD Million (2022-2027)
  • Table 257. Mexico Marketing Automation, by Deployment Mode USD Million (2022-2027)
  • Table 258. Mexico Marketing Automation, by Platform USD Million (2022-2027)
  • Table 259. Research Programs/Design for This Report
  • Table 260. Key Data Information from Secondary Sources
  • Table 261. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Marketing Automation: by Application USD Million (2016-2021)
  • Figure 5. Global Marketing Automation: by Components USD Million (2016-2021)
  • Figure 6. Global Marketing Automation: by Deployment Mode USD Million (2016-2021)
  • Figure 7. Global Marketing Automation: by Platform USD Million (2016-2021)
  • Figure 8. South America Marketing Automation Share (%), by Country
  • Figure 9. Asia Pacific Marketing Automation Share (%), by Country
  • Figure 10. Europe Marketing Automation Share (%), by Country
  • Figure 11. MEA Marketing Automation Share (%), by Country
  • Figure 12. North America Marketing Automation Share (%), by Country
  • Figure 13. Global Marketing Automation share by Players 2021 (%)
  • Figure 14. Global Marketing Automation share by Players (Top 3) 2021(%)
  • Figure 15. Global Marketing Automation share by Players (Top 5) 2021(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Sendinblue (France) Revenue, Net Income and Gross profit
  • Figure 18. Sendinblue (France) Revenue: by Geography 2021
  • Figure 19. LeadSquared (India) Revenue, Net Income and Gross profit
  • Figure 20. LeadSquared (India) Revenue: by Geography 2021
  • Figure 21. Keap (United States) Revenue, Net Income and Gross profit
  • Figure 22. Keap (United States) Revenue: by Geography 2021
  • Figure 23. HubSpot (United States) Revenue, Net Income and Gross profit
  • Figure 24. HubSpot (United States) Revenue: by Geography 2021
  • Figure 25. Adobe (United States) Revenue, Net Income and Gross profit
  • Figure 26. Adobe (United States) Revenue: by Geography 2021
  • Figure 27. Acoustic (United States) Revenue, Net Income and Gross profit
  • Figure 28. Acoustic (United States) Revenue: by Geography 2021
  • Figure 29. Act-On Software (United States) Revenue, Net Income and Gross profit
  • Figure 30. Act-On Software (United States) Revenue: by Geography 2021
  • Figure 31. GetResponse (Poland) Revenue, Net Income and Gross profit
  • Figure 32. GetResponse (Poland) Revenue: by Geography 2021
  • Figure 33. Oracle (United States) Revenue, Net Income and Gross profit
  • Figure 34. Oracle (United States) Revenue: by Geography 2021
  • Figure 35. Salesforce (United States) Revenue, Net Income and Gross profit
  • Figure 36. Salesforce (United States) Revenue: by Geography 2021
  • Figure 37. Global Marketing Automation: by Application USD Million (2022-2027)
  • Figure 38. Global Marketing Automation: by Components USD Million (2022-2027)
  • Figure 39. Global Marketing Automation: by Deployment Mode USD Million (2022-2027)
  • Figure 40. Global Marketing Automation: by Platform USD Million (2022-2027)
  • Figure 41. South America Marketing Automation Share (%), by Country
  • Figure 42. Asia Pacific Marketing Automation Share (%), by Country
  • Figure 43. Europe Marketing Automation Share (%), by Country
  • Figure 44. MEA Marketing Automation Share (%), by Country
  • Figure 45. North America Marketing Automation Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Sendinblue (France)
  • LeadSquared (India)
  • Keap (United States)
  • HubSpot (United States)
  • Adobe (United States)
  • Acoustic (United States)
  • Act-On Software (United States)
  • GetResponse (Poland)
  • Oracle (United States)
  • Salesforce (United States)
Additional players considered in the study are as follows:
SAS (United States) , ActiveCampaign (United States) , Ontraport (United States) , SharpSpring (United States)
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Feb 2023 245 Pages 96 Tables Base Year: 2021 Coverage: 15+ Companies; 18 Countries

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Global Marketing Automation Quantitative research analysis
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