Global Car Head Up Display Market Overview:
Car head-up display or automotive heads-up display is the transparent display which presents data in the automobile without requiring users to look away from their usual viewpoints. The HUD reduces the number and duration of the drivers sight deviations from the road,by projecting the required information directly into the drivers line of vision. The market of car head up display is growing due to various factor such as increasing awareness about passenger and vehicle safety, while increasing demand for semi-autonomous and electric vehicles is trending in market which is also forcing market to grow. But due to some factors like high cost and availability of cheap substitutes it is hindering the market.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
Increased Demand for Semi-Autonomous and Electric Vehicles
Market Growth Drivers:
Increase in Awareness About Passenger and Vehicle Safety, Demand for the Improvement of In-Vehicle Experience, Increasing Demand for Connected Vehicles and High Growth in Luxury and High-End Car Segments, Mainly in the Emerging Markets
Challenges:
High Cost of Advanced Head-Up Display Systems and Laser-Based Volumetric Display as an Alternative to Head-Up Display
Restraints:
Requirement of Greater Space in the Cockpit for the Installation of Head Up Display and Lack of Luminance, Brightness, and High-Power Consumption
Opportunities:
Introduction of Portable Head Up Display at Lower Prices in Low and Middle Car Segments and Development of Comprehensive Voice-Operated Head-Up Display Systems
Competitive Landscape:
Despite the presence of competition and brand effect problems, due to the awareness of end-users and their demand for high end products, investors are still optimistic about this area. There will be more new investors entering into this industry in the future. The manufacturers who want to occupy the market must depend on market mechanism reform, manufacturing equipment innovation, core technology improvement and brand establishment.
Some of the key players profiled in the report are Bosch (Germany), Continental (Germany), Nippon Seiki (Japan), Visteon (United States), Denso (Japan), Panasonic (Japan), Garmin (United States), Thales (France), Pioneer Corporation (Japan) and MicroVision (United States). Considering Market by Technology, the sub-segment i.e. AR-HUD will boost the Car Head Up Display market. Considering Market by Dimension, the sub-segment i.e. 2D will boost the Car Head Up Display market.
Latest Market Insights:
DENSO acquired InfiniteKey, (US) to advance keyless automotive experience. The acquisition provides foundational pieces to developing phone-as-a-key technology and increases DENSO’s lead in developing and deploying smartphone-based automotive access.
Continental signed a contract with automotive manufacturer Lincoln Motor Company, a division of Ford Motor Company (US), to install HUD with digital micro mirror device (DMD) technology to show all relevant information in the driver’s field of vision, reducing driver distraction, and therefore making a significant contribution to enhanced comfort and safety.
What Can be Explored with the Car Head Up Display Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Car Head Up Display Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Car Head Up Display
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Car Head Up Display market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Car Head Up Display market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Industry Investors, Manufacturers, End User Industries, Traders, Distributors, and Suppliers, Government and Research Organizations and Associations and Industry Bodies.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.