About Neck and Shoulder Massager
Massages have been in practice for hundreds, if not thousands of years. Today, there are quite different completely different massage therapy designs with differing levels of movements, pressure, and techniques. All of them are concerned with rubbing, pressing, or manipulating muscles or soft tissue with fingers, hands, forearms, elbows, or even feet. According to the American Massage therapy Association, one in four adults has had a massage at least once within the previous year. While one may visit a professional masseuse or a wellness spa for a treatment, wouldn’t it's way more convenient to easily purchase a massager from the neck and shoulder massager market? We sometimes tend to store the utmost quantity of tension in our higher bodies. Carrying significant baggage or grocery baggage, as an example, will cause intense shoulder and neck pain each throughout and when lifting. An electrical neck or shoulder massager is ideal to relieve stress or any muscle or joint ache. It improves blood circulation to eliminate headaches caused due to stiff and tight muscles. There are many different choices accessible within the neck and shoulder massager market job to each size and budget demand thus one is simply spoilt for choice.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that Asian Vendors will contribute the maximum growth to Global Neck and Shoulder Massager market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
HoMedics (United States), OSIM (Singapore), Sunpentown (United States), Beurer (Germany), Panasonic (Japan), FUJIIRYOKI (Japan), Emson (United States), Family Inada Co (Japan), MedMassager (United States), Breo (United States), Human Touch (United States) and Taichang Health Technology (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Rongtai (China), Huang Wei Health (China) and Midea (China).
Segmentation Overview
AMA Research has segmented the market of Global Neck and Shoulder Massager market by Type (Magnetic Neck and Shoulder Massager, Air Bubble Neck and Shoulder Massager, Mechanical Neck and Shoulder Massager and Others), Application (Massage Parlor, Chinese Medical Clinic, Health Care Products Industry and Others) and Region.
On the basis of geography, the market of Neck and Shoulder Massager has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Neck and Shoulder Massager market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-User, the sub-segment i.e. Men will boost the Neck and Shoulder Massager market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Mechanism, the sub-segment i.e. Electronic will boost the Neck and Shoulder Massager market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Adoption of The Individuals and Increase in Many Problems Due to Poor Posture
Market Growth Drivers:
Increasing Number of Geriatric Populations and A Rise in Disposable Income
Challenges:
Presence of Competitors
Restraints:
Fluctuating Price of Raw Materials
Opportunities:
Advancement in The Technology and Increased Research and Development
Market Leaders and their expansionary development strategies
In October 2023, Hyperice and Major League Baseball this partnership makes Hyperice the official recovery technology provider for MLB, showcasing the effectiveness of neck and shoulder massagers for athlete performance and recovery.
In September 2023, Hypervolt Go 2 Pro this updated percussion massager boasts improved portability and power, delivering targeted muscle relief for athletes and active individuals.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Manufacturers of Neck and Shoulder Massager, Suppliers and Distributors of Neck and Shoulder Massager, Venture Capitalists and Private Equity Firms and End-Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.