About Electronic Reading
The electronic reader is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals. This device is much easier to read in bright sunlight. The manufacturers are focusing on improving the quality of the e-reader devices. They are offering various features such as waterproof, dustproof, auto blue light reduction, long battery life, page turn buttons, large storage space and others.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Electronic Reading market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Amazon.com, Inc. (United States), Rakuten Kobo Inc. (Canada), Sony Corporation (Japan), Hanwang Technology Co (China), Pocketbook (Switzerland), Aluratek, Inc. (United States), ECTACO, Inc. (United States), Bookeen (France), Kolporter Holding (Poland) and Iflytek (China) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Electronic Reading market by Type (Based E Ink Carta, Based E Ink Pearl and Based TFT-LCD), Application (Electronics, Automotive, Industrial, Healthcare and Aerospace & Defense) and Region.
On the basis of geography, the market of Electronic Reading has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Brand Store will boost the Electronic Reading market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
High Demand for E-readers with Advanced Features
Market Growth Drivers:
Increased Penetration of the Internet and Adoption of Smart Devices by Consumers
Challenges:
Lack of Skilled Professionals
Restraints:
Technical Issues Associated with Devices
Opportunities:
Growth in the Consumer Electronics Industry and Rise in the E-commerce Industry
Market Leaders and their expansionary development strategies
In December 2023, Barnes & Noble partners with Microsoft to integrate Nook ebooks and audiobooks with the Microsoft Edge browser and Windows devices.
In October 2023, Kobo launches a new e-reader with a built-in stylus for note-taking and highlighting. the launch of the Kobo Elipsa 2E marked a significant step forward for Kobo in the e-reader market, catering to readers who value the ability to actively engage with their ebooks and PDFs through note-taking and highlighting.
Key Target Audience
E-reader Device Manufacturers, Raw Material Suppliers, Distributors and End-users
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.