About Grass-fed Protein
Grass fed protein contains minerals such as calcium, iron, phosphorus and manganese which are high in value. It comes from the milk of cows which are 100% grass fed. This milk is free from GMO, rBGH and rBST. There are various benefits of grass fed protein such as improved amino acids and immune support nutrients as well as healthy omega and CLA fats. Grass fed protein is processed with various techniques such as cold processed and high heat processed. However, heat processing causes denaturing and aggregation of proteins. The protein is used for the recovery of the muscle that has been injured during the workout. Hence, due to the higher nutritional qualities than other proteins, it is preferred by most of the individuals which is fueling the market growth.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Competition among existing players is due to the Grass-fed Protein market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Grass-fed Protein Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Grass-fed Protein market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
ProMix Nutrition (United States), NutraBio Labs (United States), Swanson Health Products (Unites States), Glanbia Ingredients Ireland (Ireland), BodyUprising Enterprises (Canada), Antler Farms (New Zealand), True Nutrition (United States), Naked Nutrition (United States), Mirrabooka Protein (Australia) and NOW Foods (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Grass-fed Protein market by , Application (Shakes, Nutritional Bars, Juices and Protein-based Drinks) and Region.
On the basis of geography, the market of Grass-fed Protein has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution, the sub-segment i.e. Online will boost the Grass-fed Protein market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavor, the sub-segment i.e. Chocolate Flavor will boost the Grass-fed Protein market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Processing techniques, the sub-segment i.e. Cold processed will boost the Grass-fed Protein market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Inclination of Individuals towards the Fitter and Healthier Lifestyles and Rising Awareness for Health and Fitness among the Consumers
Market Growth Drivers:
High Nutritional Value as Compared to Other Products is Fueling the Market and Rising Demand for Organic Food Products
Challenges:
Lack of Awareness among the Consumers for Grass Fed Protein and Consumption of protein may lead to health issues
Restraints:
High Costs Associated with Grass Fed Protein and Presence of Substitute Product
Opportunities:
Rising Disposable Income
Market Leaders and their expansionary development strategies
In July 2018, Carrington Farms, a manufacturer of organic, Non-GMO Project verified foods, has acquired tera’swhey, producer of organic whey protein in the United States. Financial terms of the transaction were not disclosed.
In April 2021, Teys USA, a joint venture between Cargill and Teys Australia, launched a new line of grass-fed, free-range beef products that are fully cooked and single portioned under its Truly Simple brand.
Key Target Audience
Manufacturers, Raw Material Suppliers, Distributors and Traders, Research Organisations, Government Agencies and Organisations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.