What is Marketing Dashboards Market?
Marketing dashboard is a tool for reporting which displays marketing analytics, KPIs, and metrics by using data visualizations. It provides real time window to the team for marking performance. Marketing dashboards provides continuous monitoring and close distribution by which the team can achieve their goals. This enables corrections on a daily and hourly basis as compared to monthly and quarterly. Moreover, marketing dashboards provides displays which are visually appealing and easy to read. These features are increasing the demand which is propelling the market growth.
Highlights from Marketing Dashboards Market Study
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | Google (United States), IBM (United States), Microsoft (United States), Oracle (United States), SAP (Germany), Zoho (India), Domo (United States), Looker (United States), Datorama (United States) and Tableau (United States) |
The global Marketing dashboard market is witnessing rise in competitiveness among the players. In terms of market share, the major players are currently dominating. However, some of the companies are increasing the market presence by securing new contracts and tapping new markets. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Marketing Dashboards market throughout the forecasted period.
Google (United States), IBM (United States), Microsoft (United States), Oracle (United States), SAP (Germany), Zoho (India), Domo (United States), Looker (United States), Datorama (United States) and Tableau (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Intellicus technologies (United States), Cluvio (Germany), Proactive software (United States) and Smartsheet (United States). Marketing Dashboards Market Segmentation:
Scope | Sub-Segments |
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Type | Marketing performance dashboards, Digital marketing dashboards, SEO analytics dashboards, Ecommerce marketing dashboards, Web analytics dashboards, Social media dashboards and Others |
Platform | Android,IOS,Windows |
Subscriptions | Monthly,Annually,One time license |
Features | Data source integrations,Data visualizations,Calculations,Scorecards,Widgets |
On the basis of geography, the market of Marketing Dashboards has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Adoption of Marketing Dashboards in SMEs
Market Growth Drivers:
Features Such as Data Visualizations and Calculations are fueling the Market and Wide Range of Applications in Industries
Challenges:
Presence of Major Players is increasing the Competition
Restraints:
High Initial Costs Associated with the Software Development and Availability of Software Free of Cost
Opportunities:
Increasing Number of Startups in Developing Economies Leading to Demand of Marketing Dashboards
Key Target Audience
Software developers, Government associations, Research organizations, Enterprise software vendors and Others
Market Leaders & Development Strategies
26th March 2020, Microsoft has acquired Affirmed Networks. It develops mobile network solutions with gateway functionality and content delivery services.