Customer Intelligence Market Scope
Customer intelligence is being analyzed and used to intelligent information systems in a new way thanks to the era of big data. Customer intelligence is the capacity to mine enormous amounts of data for knowledge and skills, then apply them to the processes of developing, communicating, delivering, and co-creating value. Consumers are retaining, learning about, and connecting with empowered customers is proving tough for businesses in a variety of sectors. Companies are using information systems such as customer intelligence to tackle these difficulties, which is boosting the customer intelligence (CI) industry. Furthermore, organizations are engaging an expanding number of consumers to learn more about them, as industry competitiveness forces them to employ customer intelligence systems more efficiently.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Google Inc. (United States), Microsoft Corporation (United States), Adobe (United States), SAP SE (Germany), SAS Institute (United States), Teradata (United States), Oracle Corporation (United States), Salesforce (United States), Manthan System (India) and Second Measure (United States) |
CAGR | % |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Customer Intelligence market throughout the predicted period.
Google Inc. (United States), Microsoft Corporation (United States), Adobe (United States), SAP SE (Germany), SAS Institute (United States), Teradata (United States), Oracle Corporation (United States), Salesforce (United States), Manthan System (India) and Second Measure (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Absolute Data (United States), NGData (Belgium), Customer Analytics (United States), Neustar (United States) and NICE Systems (Israel).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Customer Intelligence market by Type , by Application (Brand Management, Campaign Management, Churn Management, Customer Behavioral Analysis, Product Management and Others) and Region with country level break-up.
On the basis of geography, the market of Customer Intelligence has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In November 2023: Cordis acquires MedAlliance this deal will combine Cordis's expertise in interventional cardiology with MedAlliance's strengths in medication adherence and patient engagement. The combined company will have a stronger presence in the cardiovascular market and will be able to offer more comprehensive solutions to healthcare providers.
In October 2023, SAP has announced the launch of its new Customer Intelligence solution, which is powered by machine learning. The solution is designed to help businesses gain a deeper understanding of their customers and make better decisions about marketing, sales, and customer service.
Influencing Trend:
Integration with Upcoming Technologies Including AI
Market Growth Drivers:
Rising Demand for Consumer Centric Targeted Advertisement and Increasing Implementation of Data Analytics & Machine Learning Framework
Challenges:
Market Penetration Across New Regions and Lack of Consumer Data
Restraints:
Data Privacy and Cyber Vulnerabilities and Shift from Traditional Approach to Software Based
Opportunities:
Growing Implementation Among SMEs and Emergence of New Data Extraction Techniques
Key Target Audience
Customer Intelligence Solution Providers, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others