What is Feminine Intimate Care?
Feminine intimate care is intimate hygiene product especially made for women for cleansing, these intimate care products provide the genital area protection against any kind of infection by keeping it clean and also maintaining the pH value of 3.8. The intimate care helps in balancing the and supports the natural solution and helps in protecting against the harmful microorganisms providing better intimate hygiene and health. Feminine intimate care products include the intimate wash (liquid), wipes, creams, shaving gels, etc.
The market study is broken down by Type (Wash, Wipes, Moisturizers & Creams, Shaving Gels and Others) and major geographies with country level break-up.
Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Bayer AG (Canesten) (Germany), The Procter & Gamble Company (United States), Johnson & Johnson (United States), Unilever (HUL) (United Kingdom), Sanofi (Lactacyd) (France), Himalaya Drug Company (India), Unicharm Corporation (Japan), Kimberly-Clark Corporation (United States), Nölken Hygiene Products GmbH (Germany) and Femina (Israel) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Feminine Intimate Care market by Type, Application and Region.
On the basis of geography, the market of Feminine Intimate Care has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online Retailers will boost the Feminine Intimate Care market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Form, the sub-segment i.e. Liquid will boost the Feminine Intimate Care market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Women will boost the Feminine Intimate Care market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On 24th March 2020, HUL acquires Glenmark's female hygiene brand VWash. Hindustan Unilever announced the acquisition of female intimate hygiene washes brand VWash from homegrown pharma major Glenmark Pharmaceuticals for an undisclosed sum.
Market Trend
- Increasing Use of Intimate Wash Products Among Women
- Rising Online Availability of Feminine Intimate Care Products
Market Drivers
- Need for the Intimate Health Care to Avoid any Infections and other Serious Disease
- Growing Awareness about the Intimae Health Care
Opportunities
- Increasing Spendings of the Brands on Feminine Intimate Care Marketing and Advertisements
Restraints
- Side Effects Associated with the Consumption of Some Feminine Intimate Care Products
Challenges
- Number of New Entrants in the Market with Low Quality and Low Price Feminine Intimate Care Products
Key Target Audience
Feminine Intimate Care Manufacturers, Feminine Intimate Care Industry Association, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.