Global Customer Engagement Solutions Market Overview:
Customer engagement solution is an integration of consumer engagement software and service that manages customer communication and interactions through various channels and touch points. Customer engagement software covers web chat, CRM system, marketing personalization, social media and customer self-service. The customer engagement solution is expected to rise significantly in the forecasted period owing to increased penetration of internet, adoption of smart devices, rapid deployment of IoT and proliferation of digital automated devices. Some of the players profiled in the study are Aspect Software (United States), Avaya (United States), Calabrio (United States), Genesys (United States), NICE Systems (Israel), Nuance Communications (United States), OpenText (Canada), Oracle (United States), Pegasystems (United States), Salesforce (United States), SAP (Germany), ServiceNow (United States), Verint Systems (United States) and Zendesk (United States).
On the basis of geography, the market of Customer Engagement Solutions has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Vertical, the sub-segment i.e. BFSI will boost the Customer Engagement Solutions market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organization Size, the sub-segment i.e. Large Enterprises will boost the Customer Engagement Solutions market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud will boost the Customer Engagement Solutions market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Solutions will boost the Customer Engagement Solutions market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Growing Adoption of Customer Engagement Solution to Reduce Customer Churn Rate
- Increased Focus towards Delivering Enhanced Customer Engagement through Omni channel
Influencing Trend
- Technology Advancement and Innovation in Customer Engagement Solution
Restraints
- Personalized Expectation of Customers
- Data Synchronization between Customer Engagement Solution and Other Technologies
Opportunities
- Increased Investment in Artificial Intelligence
- Rise in Applicability of Big Data and Machine Learning
Challenges
- Managing Security with Multiple Customer Touchpoints
- Choosing the Proper Mix of Technology and Personnel
Key Market Developments:
In May 2018, Pegasystems has upgraded its product portfolio by introducing new AI Features in Its Customer Engagement software, and it will provide banks with complete AI control and transparency, ensuring banks remain in regulatory compliance while driving additional revenue and providing exceptional customer experiences.
Target Audience:
Providers of Customer Engagement Solutions and Services, Software and System Integrators, Suppliers of IT Hardware/Software/Services, Marketing Analytics Executives, IT Infrastructure Providers, System Administrators and App Developers
Major Objectives Focused through this Study
To define, describe, and forecast the Global Customer Engagement Solutions market on the basis of product [
] , application [BFSI, Consumer Goods & Retail, Telecommunication, Healthcare & Life Sciences, Automotive & Transportation, Media & Entertainment, Travel & Hospitality, Manufacturing and Others], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Customer Engagement Solutions market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Customer Engagement Solutions industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization:
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are eGain Corporation (United States), CRMnext (India), Eptica (France), Freshworks (United States), Lithium Technologies (United States) and SugarCRM (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Customer Engagement Solutions market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.