What is Adult Toys Market?
An adult toy is an object or device that is mainly used for the facilitation of human sexual pleasure, like the dildo or vibrator. Many of the popular adult toys are designed so as to resemble the human genitals and may be either vibrating or non-vibrating. The term adult toy can also comprise of the BDSM apparatus as well as sex furniture like the slings; however, it is not useful to the items like birth control, etc. Adult toys are most commonly sold at any kind sex shop, but they might at times also be sold in a pharmacy or chemist store, a head shop, a pornographic DVD store, or a department store. At present adult toys are available in nearly all the countries for both males as well as females.
The market study is being classified by Type (Vibrators, Rubber Penis and Others), by Application (Individual and Commercial) and major geographies with country level break-up.
Doc Johnson (United States), Reckitt Benckiser (United Kingdom), Fun Factory GmbH (Germany), Tenga (Japan), BMS Factory (Canada), Lelo (Sweden), California Exotic Novelties, LLC (United States), Shenzhen Jizhimei (China), Church & Dwight (United States), Nalone (United Kingdom) and Liaoyang Baile (China) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Nanma Manufacturing Co Ltd. (Hong Kong), Leten Electronic Company (China) and Svakom (United States).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that Asia Pacific Vendors will contribute to the maximum growth of Global Adult Toys market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Adult Toys market by Type, Application and Region.
On the basis of geography, the market of Adult Toys has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Growing Population of LGBT Population in the Developing Countries
- Mainstream Exposure to Sex Toys and Easy Usage
- Increasing Consumer Awareness for Sexual Pleasure and High Growth of E-Commerce
- Increasing Purchase Volume od Sexual Wellness Product, Sexual Enhancement Supplements, Dildos, etc.
- Rising Disposable Income coupled with Easy Availability of Sexual Wellness Products
Market Trend
- Increasing Adoption of Adult Toys for Therapeutic Purpose
- Flourishing E-commerce Industry
- Increasing the Chance of Designing a Variety of Sex Toys for Customers
Restraints
- Negative Impact of Adult Toys may hamper the Market Growth
Opportunities
- High Exposure through the Internet and Media, Prompting Consumers to Buy Them for Completing Their Sexual Pleasures
- Rebranding and Repositioning of Sex toys in Adult Stores
Challenges
- Availability of Counterfeit Products
- Social Inhibitors against Adult Toys Consider Them As Stereotyped and Vulgar
Key Target Audience
Manufacturers of Adult Toys, Suppliers and Distributors of Adult Toys, End-Users, Potential Investors, Market Research Firms and Others