Bra Sales Market Scope
Bra is piece of clothing to support breasts, bra wear for different reasons such as high comfort, batter shape and maintained posture. It is made up varied textile such as cotton, lycra, polyester, among others. Increasing number of working women and growing online shopping platform give drive to bra market
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Groupe Chantelle (France), Jockey International, Inc. (United States), Hanesbrands Inc. (United States), Calzedonia (Turkey), L Brands Inc. (United States), The Phillipps-Van Heusen Corporation (United States), Wacoal (Japan), Simone Perele (France), Stella Mccartney (United Kingdom) and Calida Group (Switzerland) |
CAGR | % |
Bra market is a fragmented market due to the presence of various players. Companies are focusing on developing innovative products and solutions to improve quality, along with try to incorporate latest technology to improve reach. The companies are coming up with partnerships or agreements along with planning strategic activities such as partnerships, product launch, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Groupe Chantelle (France), Jockey International, Inc. (United States), Hanesbrands Inc. (United States), Calzedonia (Turkey), L Brands Inc. (United States), The Phillipps-Van Heusen Corporation (United States), Wacoal (Japan), Simone Perele (France), Stella Mccartney (United Kingdom) and Calida Group (Switzerland) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Clovia.(India), Enamor (India) and Evolve Fit Wear (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Bra Sales market by Type and Region with country level break-up.
On the basis of geography, the market of Bra Sales has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In August 2019, Wacoal acquired LIVELY; the digitally native and size inclusive lingerie brand founded by Victoria's Secret alum, Michelle Cordeiro Grant. This acquisition helped company to brought an expansive community of engaged millennial customers and expand business outside the US
In April 2021, Clovia, women’s innerwear, loungewear, and personal care brand introduced Bra-Bot, an AI- Powered chatbot to help customers buy the right bra and other innerwears. This launch improved customer’s online shopping experience. This launch helped company to strengthened its presence in bra market
Influencing Trend:
Rising Demand of Sports Bra and Growing Awareness about Sustainable Fabric
Market Growth Drivers:
Growing Urbanization and Working Women Population, Increasing Demand for Bra with Comfort Focus Design, Growing Online Shopping Platform and Rise in Demand for Innerwear to Improve Posture and Support for Movement
Challenges:
Growing Awareness about Topic Such As No Bra Campaign and Lack of Skilled Workforce
Restraints:
Fluctuation in Raw Material Prices
Opportunities:
Increasing technological advancement such as temperature-regulating textiles for bra, manufacturing automation and molding technology
Key Target Audience
Bra Manufacturers, Raw Material Suppliers, Distributors, Potential Investors, Research and Development Institutes, End Users and Others