What is Comic Book Market?
A comic book which is also commonly known as a comic magazine is a form of publication that comprises the comic’s art in the form of a sequential juxtaposed panel that signifies individual scenes. The panels are most often complemented by the descriptive writing style and narration, generally, the dialog that is enclosed in the word balloons is a symbolic form of the comics art. Japan is said to be the largest market for comic books. By 1995, the manga market in Japan was esteemed to be at an approximate value of USD 6 to USD 7 billion having annual sales of 1.9 billion. The greatest comic book publisher in the United States is the manga distributor Viz Media, which is followed by DC Comics and further by Marvel Comics. Apart from Japan, the major comic book market is said to be in France, wherein the Franco-Belgian comics and the Japanese manga represent a total of an approximation of 40% of the market, which is further followed by the American comics having an approximate 10% of the market share.
The market study is being classified by Type (Science Fiction, Fantasy, Action/Adventure, Horror, Humor, Romance and Others), by Application (Individual and Commercial) and major geographies with country level break-up.
Warner Media, LLC (United States), Marvel Worldwide Inc. (United States), Toei Company, Ltd. (Japan), Mirage Studios (United States), Image Comics (United States), Dark Horse Comics (United States), Charlton Comics (United States), Fawcett Publications (United States), Kyoto Animation Co., Ltd. (Japan), Shueisha Inc. (Japan), Kodansha Ltd. (Japan), IDW Publishing (United States) and Futabasha Publishers Ltd. (Japan) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Houbunsha Co., Ltd. (Japan), Hakusensha, Inc. (Japan), Akita Publishing Co., Ltd. (Japan) and Ching Win Publishing Co., Ltd. (Taiwan).
The market of comic books is highly competitive due to various factors such as rising awareness of early learning. The key players are focusing on quality, price, content, and product differentiation. Also, the players are adopting a unique competitive strategy to gain a competitive advantage. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Comic Book market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Comic Book market by Type, Application and Region.
On the basis of geography, the market of Comic Book has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising awareness of early learning is driving the market. With the increasing usage of mobile devices and internet services that are providing an ease of accessibility to the comic books online. Also, the growing inclination of the people towards the online reading platforms is contributing towards the increasing awareness among individuals.
Market Trend
- Rising Demand for Kids Friendly Non-Fiction Comic Books
- Increase in the Demand for the Comics Books Having Hands-on Activities
Restraints
- Technological Risks for the Online Reading of Comic Books
Opportunities
- Increasing Adoption of E-Books and Personalized Comic Books
- Government Initiatives for Reading and Improving Vocabulary are Boosting the Market Growth
Challenges
- Prolonged Reading may Cause Eye Strain
- Availability of Substitute Products
Key Target Audience
Manufacturers of Comic Books, Raw Material Suppliers, Distributors and Traders, Research Organisations, Government Agencies and Others