About OTT Media Services
OTT media services allow broadcasters and content creators to launch their OTT content free or as a rental. In today’s time, OTT platforms have witnessed a massive transformation. It offers live streaming of sports, award ceremonies, or any other events or on-demand videos of series, movies, etc. The covid-19 pandemic forced industries or businesses to remain shut, which accelerated the growth of the OTT platforms to deliver content over the internet. Further, the increasing adoption of mobile devices like smartphones and tablets and penetration of Smart TVs and Android TVs has created significant opportunities for OTT media services.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global OTT Media Services market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Netflix (United States), Amazon Prime (United States), Hulu (United States), Disney+HotStar (United States), Google (United States), Tencent (China), Apple (United States), Rakuten (Spain), Unacademy (India) and Vimeo, LLC (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global OTT Media Services market by Type (Live Streaming and Video on Demand) and Region.
On the basis of geography, the market of OTT Media Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End-user, the sub-segment i.e. Media & Entertainment will boost the OTT Media Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Media Type, the sub-segment i.e. Video will boost the OTT Media Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
OTT Media Services Market Dynamics:
Attributes | Details |
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Growth Drivers | - Increased Adoption of Internet-Connected Devices and Penetration of Smart TVs
- Growing Popularity of OTT Platforms Among the Consumers for Entertainment Purpose
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Influencing Trends | - Evolution of 5G Network Connectivity and Emerging Trend of Live Broadcasting
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Restraints | - Slow Adoption in the Rural Areas Due to Lack of Awareness Among People and High-Speed Internet Connectivity
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Road Blocks / Challenges | - High Cost of Subscriptions or Packages May Create Challenges for the Market
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Gaps & Opportunities | - High Growth of Video-based OTT Services Due to Rapidly Growing Media & Entertainment Industry
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Market Leaders and their expansionary development strategies
On 26th July 2021, Unacademy, the India-based EdTech startup announced the acquisition of Rheo TV, which is a live game streaming platform. The acquisition is aimed at creating a revolution in the Indian job market, enabling the Indian youth to showcase their skills through tests online to the top Indian Companies as well as MNCs.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, OTT Media Services Providers, Venture Capitalists and Private Equity Firms, End-Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.