IP Geolocation Software Market Scope
IP geolocation software analyses an IP address to a geographic location. IP addresses are unique identifiers assigned to devices that connect to the internet, and they can be used to track the location of a device to a certain degree of accuracy. In today’s market situation, every internet-based device has an IP address. This address provides the general geolocation of the device. Companies are using IP geolocation to prevent fraud, analyze sales leads, deliver regional content, and more.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | GeoSurf (Israel), IP2Location (Malaysia), Microsoft (United States), KickFire (United States), NeuStar Inc. (United States), Whois API LLC (United States), MaxMind (United States), Engage Live Sales Dashboard (United States), Digital Element, Inc. (United States) and El Toro LLC (United States) |
CAGR | % |
The market is strongly fragmented by key market-leading players who are highly focusing on production technologies, improving efficiency, and service life. There are numerous growth opportunities in the market, those are captured by tracking the ongoing process improvement and financial flexibility by investing in market growth strategies. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global IP Geolocation Software market throughout the predicted period.
GeoSurf (Israel), IP2Location (Malaysia), Microsoft (United States), KickFire (United States), NeuStar Inc. (United States), Whois API LLC (United States), MaxMind (United States), Engage Live Sales Dashboard (United States), Digital Element, Inc. (United States) and El Toro LLC (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Digital Envoy (United States), Loqate (United States) and apilayer Data Products GmbH (Austria).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global IP Geolocation Software market by Type , by Application (Content Personalization, Fraud Detection, Ad Targeting, Traffic Analysis, Compliance, Geo-targeting and Digital Rights Management) and Region with country level break-up.
On the basis of geography, the market of IP Geolocation Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2023.
Market Leaders and their expansionary development strategies
In May 2023, Digital Element announced its partnership with Pangea, the first Security Platform as a Service (SPaaS). Through this partnership, Pangea developers will have access to the combined strength of Pangea’s unified APIs along with Digital Element’s robust security intelligence. This partnership will allow developers to leverage Digital Element’s powerful geolocation and intelligence services to prevent online fraud, localize content, enhance analytics, target mobile users, improve online advertising, and manage digital rights.
In May 2022, IP2Location announced the launch of a new microservice, IP2Location.io IP geolocation API. The new microservice, REST API, enables users to easily look for geolocation and proxy data using IP addresses within their applications.
Influencing Trend:
Increasing Number of New Market Entrants
Market Growth Drivers:
Growing Requirement from Cloud-Based IP Geolocation Solutions and Development in IP Geolocation Solutions that Help Curb Credit Card Fraud
Challenges:
High Cost Associated with IP Geolocation Software and Lack of Consumer Awareness
Restraints:
The Slowdown in the Economy Because of the Coronavirus Pandemic
Opportunities:
Rapid advancements in digital technologies and cybersecurity systems, across the globe. This software detecting and preventing fraud is a major from the e-Commerce sector. The market operating is highly focused on providing a unified customer experience, majorly in the payment stage.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, IP Geolocation Software Providers, Government Regulatory and Research Organizations and End-Use Industries