About Highlighters
Highlighters are designed to be used only on certain sections of the face, or face’s high points, like Cupid’s bow, the tops of cheekbones, and the bridge of the nose, many highlighting products to be more pigmented and made up of larger or more light-reflecting particles to give this sort of spotlighting–or, well, highlighting effect. Highlighters help to give a more sharp and radiant look than other makeup products such as foundation creams, compacts, and concealers. There are so many different types of highlighters, Strobing Cream, Stick Highlighter, Brick Highlighter, Powder Highlighter, Liquid Highlighter and with a new one launching every week
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Highlighters market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Stila(United States), Benefit (United States), BareMinerals(United States), Iconic London (United Kingdom), Shiseido (Japan), NYX(L’Oreal), Too Faced(United States), Make Up For Ever(United States), Josie Maran (United States), Laura Mercier(United States) and The Balm(United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are NARS Cosmetics(United States), Crown Brush(United States) and Sephora(United States).
Segmentation Overview
AMA Research has segmented the market of Global Highlighters market by Type (Strobing cream, Stick highlighter, Brick highlighter., Powder highlighter and Liquid highlighter.), Application (Personal and Professional) and Region.
On the basis of geography, the market of Highlighters has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Highlighters market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising disposable income of the individuals and Growing Online sales channel
Market Growth Drivers:
Growing working population and Increasing spending of the consumer on personal products
Challenges:
Availability of the low-quality products in the market
Restraints:
High cost associated with the highlighters
Opportunities:
Emerging demand from the developing regions
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Highlighters Manufacturer, Government Regulatory and Research Organizations and End-Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.