About Active Messenger
Active Messenger is a software that makes it easier and more efficient. Today, there are a mess of communication devices and channels available to exchange messages. However, each of those devices and channels has different capabilities. Additionally, the situation of a user is usually unknown. Current systems that decide where to send a message during a heterogeneous communication environment are complicated to customize and inefficient. The Active Messenger improves this situation. The Active Messenger is an agent that's capable of taking several steps over time to ensure the delivery of a message, trying multiple channels and awaiting possible user reactions. It infers the situation of the user by watching her communication history and communication behavior.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Active Messenger market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Band Software (South Korea), WeChat (China), Viber (Japan), Line (South Korea), IMO (United States), Discord (United States), Facebook Messenger (and Messenger Lite) (United States), Kik (Canada), Slack (United States), Skype (United States), Snapchat (United States), Telegram (United Kingdom) and WhatsApp (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Active Messenger market by , Application (Asynchronous Communication, Distributed System Integration and Other) and Region.
On the basis of geography, the market of Active Messenger has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Operating System, the sub-segment i.e. IOS will boost the Active Messenger market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-Use, the sub-segment i.e. Personal will boost the Active Messenger market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Emerging Demand for Technological Advancement in the Software and Growing Adoption of Smartphones
Market Growth Drivers:
Increasing Use of Social Media for Product Sale and Increasing Use of Instant Messaging Software in the Corporate Sector
Challenges:
Multiple Options Available In the Market
Opportunities:
Mobile Messaging Has Emerged As a Highly Popular Form of Mobile-To-Mobile Communication
Market Leaders and their expansionary development strategies
In March 2020, Microsoft’s Skype acquisition came just as chat apps like WhatsApp, Messenger, Snapchat, and WeChat were starting to gain momentum and challenge Skype’s dominance.
Key Target Audience
Active Messaging Software Developers, Active Messaging Software Providers, Emerging Companies, Research Professionals and End-users
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.