Baby Bottle Warmer Market Scope
A device which is used for warming the milk and infant or baby formula in a baby's bottle, at the correct temperature for feeding, is basically considered as a baby bottle warmer. Baby bottle warmers are especially been used for heating expressed breastmilk milk at a temperature which is appropriate. Vendors are focusing focus on innovation in the technology and also on the portfolio expansion, which leads to premiumization of product. Therefore, vendors are innovating their product offerings by incorporating the advanced technologies, to gain total market share. Among that smart connectivity is one of the latest technologies which are incorporated in baby bottle sterilizers, so that it can be easily connected to tablets or smartphones using the wireless technology such as Bluetooth, that can send alerts and monitor and control the bottle warmers from anywhere.
According to AMA, the Global Baby Bottle Warmer market is expected to see growth rate of 6.5%The market is fragmented by key vendors who are focusing on production technologies, improving efficiency and shelf life. Growth opportunities can be captured by tracking the ongoing process improvement and financial flexibility to invest in optimal strategies.
Arstana (Italy), BABY BREZZA (United States), Cuisinart (United States), Koninklijke Philips (Netherlands), Munchkin (United States), Chicco (Italy), Dr, Browns (United States) and Mayborn Group (United Kingdom) are some of the key players that are part of study coverage.
Segmentation Overview
The study have segmented the market of Global Baby Bottle Warmer market by Type (Standard baby bottle warmers, Feeding-system bottle warmers, Portable baby bottle warmers, Car bottle warmers and Flask types) and Region with country level break-up.
On the basis of geography, the market of Baby Bottle Warmer has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Smart connectivity in baby bottle warmers and Physicians'/doctors' and experts' opinions prompting product awareness
Market Growth Drivers:
Technology innovation and portfolio extension leading to product premiumization and Growing adoption by urban culture
Challenges:
Decline in birth rate globally and Low awareness among the underdeveloped region
Restraints:
Availability of cheaper ways to heat milk and High cost associated with the product market
Opportunities:
Expansion of distribution network and adoption of an omnichannel strategy and Initiatives are taken by the government for such products
Market Leaders and their Expansionary Development Strategies
In April 2021, Chicco launched a game-changing innovation that delivers the purity of glass and the strength of plastic in one stunning bottle without the flaws. ChiccoDUO bottles are made with an advanced, patented technology used in medical and pharmaceutical products that bonds an ultra-thin inner layer of 100% pure Invinci-glass™ to an outer layer of premium plastic. This creates the first hybrid baby bottle that is unbreakable, lightweight, long-lasting and protects your baby's milk from vital plastics. This innovative technology is utilized in a variety of products, from syringes that deliver drugs to the eye, to vials for corona vaccines that are free of extracts or leachables and can withstand very high and low temperatures.
Koninklijke Philips offers a bottle sterilizer named Avent 4-in-1 electric steam sterilizer, which has a unique design and can be used in four different ways.
Analyst View
Some of the innovative features in the bottle warmers may propel the growth of the baby bottle warmers market globally during the forecasted period. Manufacturers may extend their product line and can develop premium products with the use of latest technology, which will help in the growth of the market during the forecast period.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Baby Bottle Warmer Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.