Global Key Account Marketing

Key Account Marketing Comprehensive Study by Application (Large Enterprise, Small-medium Size Enterprise), Software (Account-Based Execution Software, Account-Based Reporting Software, Marketing Account Intelligence Software, Marketing Account Management Software), End User (Key Account Managers, Key Account Marketers, B2B Association, Others), Marketing (Online, Offline) Players and Region - Global Market Outlook to 2030

Key Account Marketing Market by XX Submarkets | Forecast Years 2024-2030  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Key Account Marketing
Key account marketing is the marketing strategy or approach that targets the accounts and involves making sales outreach efforts. This is commonly used by organizations and businesses targeting the B2B sales and stakeholders for marketing. This approach helps in raising awareness of purchasing consideration aiming business goals. It improves the relevance and reliability between suppliers and buyers and generates faster sales.

AttributesDetails
Study Period2018-2030
Base Year2023
UnitValue (USD Million)


Competition among existing players is due to the Key Account Marketing market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Key Account Marketing Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Terminus (United States), Sendoso (United States), Engagio (Demandbase) (United States), Printfection (United States), Marketo, Inc. (United States), Bizible (United States), Act-On (United States) and InsideView (United States) are some of the key players that are part of study coverage.

Segmentation Overview
AMA Research has segmented the market of Global Key Account Marketing market by , Application (Large Enterprise and Small-medium Size Enterprise) and Region.



On the basis of geography, the market of Key Account Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Software, the sub-segment i.e. Account-Based Execution Software will boost the Key Account Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Key Account Managers will boost the Key Account Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Marketing, the sub-segment i.e. Online will boost the Key Account Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Introduction of Customized and Interactive Offers in Key Account Marketing

Market Growth Drivers:
Need for Brand and Product Reach for Sales Target and Demand or the Strategy Helping Buyers in Purchase Consideration

Challenges:
Regulatory Compliances with the Key Account Marketing

Restraints:
Lack of Professionals for Key Account Marketing in Small Size Enterprises

Opportunities:
Growing Demand for Key Account Marketing in the Consumer Goods Products and Technological Advancements in Key Account Marketing




Key Target Audience
Key Account Marketing Platform Providers, Key Account Marketing Industry Association, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Application
  • Large Enterprise
  • Small-medium Size Enterprise
By Software
  • Account-Based Execution Software
  • Account-Based Reporting Software
  • Marketing Account Intelligence Software
  • Marketing Account Management Software

By End User
  • Key Account Managers
  • Key Account Marketers
  • B2B Association
  • Others

By Marketing
  • Online
  • Offline

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Need for Brand and Product Reach for Sales Target
      • 3.2.2. Demand or the Strategy Helping Buyers in Purchase Consideration
    • 3.3. Market Challenges
      • 3.3.1. Regulatory Compliances with the Key Account Marketing
    • 3.4. Market Trends
      • 3.4.1. Introduction of Customized and Interactive Offers in Key Account Marketing
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Key Account Marketing, by Application, Software, End User, Marketing and Region (value) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global Key Account Marketing (Value)
      • 5.2.1. Global Key Account Marketing by: Application (Value)
        • 5.2.1.1. Large Enterprise
        • 5.2.1.2. Small-medium Size Enterprise
      • 5.2.2. Global Key Account Marketing by: Software (Value)
        • 5.2.2.1. Account-Based Execution Software
        • 5.2.2.2. Account-Based Reporting Software
        • 5.2.2.3. Marketing Account Intelligence Software
        • 5.2.2.4. Marketing Account Management Software
      • 5.2.3. Global Key Account Marketing by: End User (Value)
        • 5.2.3.1. Key Account Managers
        • 5.2.3.2. Key Account Marketers
        • 5.2.3.3. B2B Association
        • 5.2.3.4. Others
      • 5.2.4. Global Key Account Marketing by: Marketing (Value)
        • 5.2.4.1. Online
        • 5.2.4.2. Offline
      • 5.2.5. Global Key Account Marketing Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. Key Account Marketing: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Terminus (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Sendoso (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Engagio (Demandbase) (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Printfection (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Marketo, Inc. (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Bizible (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Act-On (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. InsideView (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
  • 7. Global Key Account Marketing Sale, by Application, Software, End User, Marketing and Region (value) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global Key Account Marketing (Value)
      • 7.2.1. Global Key Account Marketing by: Application (Value)
        • 7.2.1.1. Large Enterprise
        • 7.2.1.2. Small-medium Size Enterprise
      • 7.2.2. Global Key Account Marketing by: Software (Value)
        • 7.2.2.1. Account-Based Execution Software
        • 7.2.2.2. Account-Based Reporting Software
        • 7.2.2.3. Marketing Account Intelligence Software
        • 7.2.2.4. Marketing Account Management Software
      • 7.2.3. Global Key Account Marketing by: End User (Value)
        • 7.2.3.1. Key Account Managers
        • 7.2.3.2. Key Account Marketers
        • 7.2.3.3. B2B Association
        • 7.2.3.4. Others
      • 7.2.4. Global Key Account Marketing by: Marketing (Value)
        • 7.2.4.1. Online
        • 7.2.4.2. Offline
      • 7.2.5. Global Key Account Marketing Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Key Account Marketing: by Application(USD Million)
  • Table 2. Key Account Marketing Large Enterprise , by Region USD Million (2018-2023)
  • Table 3. Key Account Marketing Small-medium Size Enterprise , by Region USD Million (2018-2023)
  • Table 4. Key Account Marketing: by Software(USD Million)
  • Table 5. Key Account Marketing Account-Based Execution Software , by Region USD Million (2018-2023)
  • Table 6. Key Account Marketing Account-Based Reporting Software , by Region USD Million (2018-2023)
  • Table 7. Key Account Marketing Marketing Account Intelligence Software , by Region USD Million (2018-2023)
  • Table 8. Key Account Marketing Marketing Account Management Software , by Region USD Million (2018-2023)
  • Table 9. Key Account Marketing: by End User(USD Million)
  • Table 10. Key Account Marketing Key Account Managers , by Region USD Million (2018-2023)
  • Table 11. Key Account Marketing Key Account Marketers , by Region USD Million (2018-2023)
  • Table 12. Key Account Marketing B2B Association , by Region USD Million (2018-2023)
  • Table 13. Key Account Marketing Others , by Region USD Million (2018-2023)
  • Table 14. Key Account Marketing: by Marketing(USD Million)
  • Table 15. Key Account Marketing Online , by Region USD Million (2018-2023)
  • Table 16. Key Account Marketing Offline , by Region USD Million (2018-2023)
  • Table 17. South America Key Account Marketing, by Country USD Million (2018-2023)
  • Table 18. South America Key Account Marketing, by Application USD Million (2018-2023)
  • Table 19. South America Key Account Marketing, by Software USD Million (2018-2023)
  • Table 20. South America Key Account Marketing, by End User USD Million (2018-2023)
  • Table 21. South America Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 22. Brazil Key Account Marketing, by Application USD Million (2018-2023)
  • Table 23. Brazil Key Account Marketing, by Software USD Million (2018-2023)
  • Table 24. Brazil Key Account Marketing, by End User USD Million (2018-2023)
  • Table 25. Brazil Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 26. Argentina Key Account Marketing, by Application USD Million (2018-2023)
  • Table 27. Argentina Key Account Marketing, by Software USD Million (2018-2023)
  • Table 28. Argentina Key Account Marketing, by End User USD Million (2018-2023)
  • Table 29. Argentina Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 30. Rest of South America Key Account Marketing, by Application USD Million (2018-2023)
  • Table 31. Rest of South America Key Account Marketing, by Software USD Million (2018-2023)
  • Table 32. Rest of South America Key Account Marketing, by End User USD Million (2018-2023)
  • Table 33. Rest of South America Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 34. Asia Pacific Key Account Marketing, by Country USD Million (2018-2023)
  • Table 35. Asia Pacific Key Account Marketing, by Application USD Million (2018-2023)
  • Table 36. Asia Pacific Key Account Marketing, by Software USD Million (2018-2023)
  • Table 37. Asia Pacific Key Account Marketing, by End User USD Million (2018-2023)
  • Table 38. Asia Pacific Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 39. China Key Account Marketing, by Application USD Million (2018-2023)
  • Table 40. China Key Account Marketing, by Software USD Million (2018-2023)
  • Table 41. China Key Account Marketing, by End User USD Million (2018-2023)
  • Table 42. China Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 43. Japan Key Account Marketing, by Application USD Million (2018-2023)
  • Table 44. Japan Key Account Marketing, by Software USD Million (2018-2023)
  • Table 45. Japan Key Account Marketing, by End User USD Million (2018-2023)
  • Table 46. Japan Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 47. India Key Account Marketing, by Application USD Million (2018-2023)
  • Table 48. India Key Account Marketing, by Software USD Million (2018-2023)
  • Table 49. India Key Account Marketing, by End User USD Million (2018-2023)
  • Table 50. India Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 51. South Korea Key Account Marketing, by Application USD Million (2018-2023)
  • Table 52. South Korea Key Account Marketing, by Software USD Million (2018-2023)
  • Table 53. South Korea Key Account Marketing, by End User USD Million (2018-2023)
  • Table 54. South Korea Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 55. Taiwan Key Account Marketing, by Application USD Million (2018-2023)
  • Table 56. Taiwan Key Account Marketing, by Software USD Million (2018-2023)
  • Table 57. Taiwan Key Account Marketing, by End User USD Million (2018-2023)
  • Table 58. Taiwan Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 59. Australia Key Account Marketing, by Application USD Million (2018-2023)
  • Table 60. Australia Key Account Marketing, by Software USD Million (2018-2023)
  • Table 61. Australia Key Account Marketing, by End User USD Million (2018-2023)
  • Table 62. Australia Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 63. Rest of Asia-Pacific Key Account Marketing, by Application USD Million (2018-2023)
  • Table 64. Rest of Asia-Pacific Key Account Marketing, by Software USD Million (2018-2023)
  • Table 65. Rest of Asia-Pacific Key Account Marketing, by End User USD Million (2018-2023)
  • Table 66. Rest of Asia-Pacific Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 67. Europe Key Account Marketing, by Country USD Million (2018-2023)
  • Table 68. Europe Key Account Marketing, by Application USD Million (2018-2023)
  • Table 69. Europe Key Account Marketing, by Software USD Million (2018-2023)
  • Table 70. Europe Key Account Marketing, by End User USD Million (2018-2023)
  • Table 71. Europe Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 72. Germany Key Account Marketing, by Application USD Million (2018-2023)
  • Table 73. Germany Key Account Marketing, by Software USD Million (2018-2023)
  • Table 74. Germany Key Account Marketing, by End User USD Million (2018-2023)
  • Table 75. Germany Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 76. France Key Account Marketing, by Application USD Million (2018-2023)
  • Table 77. France Key Account Marketing, by Software USD Million (2018-2023)
  • Table 78. France Key Account Marketing, by End User USD Million (2018-2023)
  • Table 79. France Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 80. Italy Key Account Marketing, by Application USD Million (2018-2023)
  • Table 81. Italy Key Account Marketing, by Software USD Million (2018-2023)
  • Table 82. Italy Key Account Marketing, by End User USD Million (2018-2023)
  • Table 83. Italy Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 84. United Kingdom Key Account Marketing, by Application USD Million (2018-2023)
  • Table 85. United Kingdom Key Account Marketing, by Software USD Million (2018-2023)
  • Table 86. United Kingdom Key Account Marketing, by End User USD Million (2018-2023)
  • Table 87. United Kingdom Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 88. Netherlands Key Account Marketing, by Application USD Million (2018-2023)
  • Table 89. Netherlands Key Account Marketing, by Software USD Million (2018-2023)
  • Table 90. Netherlands Key Account Marketing, by End User USD Million (2018-2023)
  • Table 91. Netherlands Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 92. Rest of Europe Key Account Marketing, by Application USD Million (2018-2023)
  • Table 93. Rest of Europe Key Account Marketing, by Software USD Million (2018-2023)
  • Table 94. Rest of Europe Key Account Marketing, by End User USD Million (2018-2023)
  • Table 95. Rest of Europe Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 96. MEA Key Account Marketing, by Country USD Million (2018-2023)
  • Table 97. MEA Key Account Marketing, by Application USD Million (2018-2023)
  • Table 98. MEA Key Account Marketing, by Software USD Million (2018-2023)
  • Table 99. MEA Key Account Marketing, by End User USD Million (2018-2023)
  • Table 100. MEA Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 101. Middle East Key Account Marketing, by Application USD Million (2018-2023)
  • Table 102. Middle East Key Account Marketing, by Software USD Million (2018-2023)
  • Table 103. Middle East Key Account Marketing, by End User USD Million (2018-2023)
  • Table 104. Middle East Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 105. Africa Key Account Marketing, by Application USD Million (2018-2023)
  • Table 106. Africa Key Account Marketing, by Software USD Million (2018-2023)
  • Table 107. Africa Key Account Marketing, by End User USD Million (2018-2023)
  • Table 108. Africa Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 109. North America Key Account Marketing, by Country USD Million (2018-2023)
  • Table 110. North America Key Account Marketing, by Application USD Million (2018-2023)
  • Table 111. North America Key Account Marketing, by Software USD Million (2018-2023)
  • Table 112. North America Key Account Marketing, by End User USD Million (2018-2023)
  • Table 113. North America Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 114. United States Key Account Marketing, by Application USD Million (2018-2023)
  • Table 115. United States Key Account Marketing, by Software USD Million (2018-2023)
  • Table 116. United States Key Account Marketing, by End User USD Million (2018-2023)
  • Table 117. United States Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 118. Canada Key Account Marketing, by Application USD Million (2018-2023)
  • Table 119. Canada Key Account Marketing, by Software USD Million (2018-2023)
  • Table 120. Canada Key Account Marketing, by End User USD Million (2018-2023)
  • Table 121. Canada Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 122. Mexico Key Account Marketing, by Application USD Million (2018-2023)
  • Table 123. Mexico Key Account Marketing, by Software USD Million (2018-2023)
  • Table 124. Mexico Key Account Marketing, by End User USD Million (2018-2023)
  • Table 125. Mexico Key Account Marketing, by Marketing USD Million (2018-2023)
  • Table 126. Company Basic Information, Sales Area and Its Competitors
  • Table 127. Company Basic Information, Sales Area and Its Competitors
  • Table 128. Company Basic Information, Sales Area and Its Competitors
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Key Account Marketing: by Application(USD Million)
  • Table 135. Key Account Marketing Large Enterprise , by Region USD Million (2025-2030)
  • Table 136. Key Account Marketing Small-medium Size Enterprise , by Region USD Million (2025-2030)
  • Table 137. Key Account Marketing: by Software(USD Million)
  • Table 138. Key Account Marketing Account-Based Execution Software , by Region USD Million (2025-2030)
  • Table 139. Key Account Marketing Account-Based Reporting Software , by Region USD Million (2025-2030)
  • Table 140. Key Account Marketing Marketing Account Intelligence Software , by Region USD Million (2025-2030)
  • Table 141. Key Account Marketing Marketing Account Management Software , by Region USD Million (2025-2030)
  • Table 142. Key Account Marketing: by End User(USD Million)
  • Table 143. Key Account Marketing Key Account Managers , by Region USD Million (2025-2030)
  • Table 144. Key Account Marketing Key Account Marketers , by Region USD Million (2025-2030)
  • Table 145. Key Account Marketing B2B Association , by Region USD Million (2025-2030)
  • Table 146. Key Account Marketing Others , by Region USD Million (2025-2030)
  • Table 147. Key Account Marketing: by Marketing(USD Million)
  • Table 148. Key Account Marketing Online , by Region USD Million (2025-2030)
  • Table 149. Key Account Marketing Offline , by Region USD Million (2025-2030)
  • Table 150. South America Key Account Marketing, by Country USD Million (2025-2030)
  • Table 151. South America Key Account Marketing, by Application USD Million (2025-2030)
  • Table 152. South America Key Account Marketing, by Software USD Million (2025-2030)
  • Table 153. South America Key Account Marketing, by End User USD Million (2025-2030)
  • Table 154. South America Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 155. Brazil Key Account Marketing, by Application USD Million (2025-2030)
  • Table 156. Brazil Key Account Marketing, by Software USD Million (2025-2030)
  • Table 157. Brazil Key Account Marketing, by End User USD Million (2025-2030)
  • Table 158. Brazil Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 159. Argentina Key Account Marketing, by Application USD Million (2025-2030)
  • Table 160. Argentina Key Account Marketing, by Software USD Million (2025-2030)
  • Table 161. Argentina Key Account Marketing, by End User USD Million (2025-2030)
  • Table 162. Argentina Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 163. Rest of South America Key Account Marketing, by Application USD Million (2025-2030)
  • Table 164. Rest of South America Key Account Marketing, by Software USD Million (2025-2030)
  • Table 165. Rest of South America Key Account Marketing, by End User USD Million (2025-2030)
  • Table 166. Rest of South America Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 167. Asia Pacific Key Account Marketing, by Country USD Million (2025-2030)
  • Table 168. Asia Pacific Key Account Marketing, by Application USD Million (2025-2030)
  • Table 169. Asia Pacific Key Account Marketing, by Software USD Million (2025-2030)
  • Table 170. Asia Pacific Key Account Marketing, by End User USD Million (2025-2030)
  • Table 171. Asia Pacific Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 172. China Key Account Marketing, by Application USD Million (2025-2030)
  • Table 173. China Key Account Marketing, by Software USD Million (2025-2030)
  • Table 174. China Key Account Marketing, by End User USD Million (2025-2030)
  • Table 175. China Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 176. Japan Key Account Marketing, by Application USD Million (2025-2030)
  • Table 177. Japan Key Account Marketing, by Software USD Million (2025-2030)
  • Table 178. Japan Key Account Marketing, by End User USD Million (2025-2030)
  • Table 179. Japan Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 180. India Key Account Marketing, by Application USD Million (2025-2030)
  • Table 181. India Key Account Marketing, by Software USD Million (2025-2030)
  • Table 182. India Key Account Marketing, by End User USD Million (2025-2030)
  • Table 183. India Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 184. South Korea Key Account Marketing, by Application USD Million (2025-2030)
  • Table 185. South Korea Key Account Marketing, by Software USD Million (2025-2030)
  • Table 186. South Korea Key Account Marketing, by End User USD Million (2025-2030)
  • Table 187. South Korea Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 188. Taiwan Key Account Marketing, by Application USD Million (2025-2030)
  • Table 189. Taiwan Key Account Marketing, by Software USD Million (2025-2030)
  • Table 190. Taiwan Key Account Marketing, by End User USD Million (2025-2030)
  • Table 191. Taiwan Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 192. Australia Key Account Marketing, by Application USD Million (2025-2030)
  • Table 193. Australia Key Account Marketing, by Software USD Million (2025-2030)
  • Table 194. Australia Key Account Marketing, by End User USD Million (2025-2030)
  • Table 195. Australia Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 196. Rest of Asia-Pacific Key Account Marketing, by Application USD Million (2025-2030)
  • Table 197. Rest of Asia-Pacific Key Account Marketing, by Software USD Million (2025-2030)
  • Table 198. Rest of Asia-Pacific Key Account Marketing, by End User USD Million (2025-2030)
  • Table 199. Rest of Asia-Pacific Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 200. Europe Key Account Marketing, by Country USD Million (2025-2030)
  • Table 201. Europe Key Account Marketing, by Application USD Million (2025-2030)
  • Table 202. Europe Key Account Marketing, by Software USD Million (2025-2030)
  • Table 203. Europe Key Account Marketing, by End User USD Million (2025-2030)
  • Table 204. Europe Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 205. Germany Key Account Marketing, by Application USD Million (2025-2030)
  • Table 206. Germany Key Account Marketing, by Software USD Million (2025-2030)
  • Table 207. Germany Key Account Marketing, by End User USD Million (2025-2030)
  • Table 208. Germany Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 209. France Key Account Marketing, by Application USD Million (2025-2030)
  • Table 210. France Key Account Marketing, by Software USD Million (2025-2030)
  • Table 211. France Key Account Marketing, by End User USD Million (2025-2030)
  • Table 212. France Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 213. Italy Key Account Marketing, by Application USD Million (2025-2030)
  • Table 214. Italy Key Account Marketing, by Software USD Million (2025-2030)
  • Table 215. Italy Key Account Marketing, by End User USD Million (2025-2030)
  • Table 216. Italy Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 217. United Kingdom Key Account Marketing, by Application USD Million (2025-2030)
  • Table 218. United Kingdom Key Account Marketing, by Software USD Million (2025-2030)
  • Table 219. United Kingdom Key Account Marketing, by End User USD Million (2025-2030)
  • Table 220. United Kingdom Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 221. Netherlands Key Account Marketing, by Application USD Million (2025-2030)
  • Table 222. Netherlands Key Account Marketing, by Software USD Million (2025-2030)
  • Table 223. Netherlands Key Account Marketing, by End User USD Million (2025-2030)
  • Table 224. Netherlands Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 225. Rest of Europe Key Account Marketing, by Application USD Million (2025-2030)
  • Table 226. Rest of Europe Key Account Marketing, by Software USD Million (2025-2030)
  • Table 227. Rest of Europe Key Account Marketing, by End User USD Million (2025-2030)
  • Table 228. Rest of Europe Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 229. MEA Key Account Marketing, by Country USD Million (2025-2030)
  • Table 230. MEA Key Account Marketing, by Application USD Million (2025-2030)
  • Table 231. MEA Key Account Marketing, by Software USD Million (2025-2030)
  • Table 232. MEA Key Account Marketing, by End User USD Million (2025-2030)
  • Table 233. MEA Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 234. Middle East Key Account Marketing, by Application USD Million (2025-2030)
  • Table 235. Middle East Key Account Marketing, by Software USD Million (2025-2030)
  • Table 236. Middle East Key Account Marketing, by End User USD Million (2025-2030)
  • Table 237. Middle East Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 238. Africa Key Account Marketing, by Application USD Million (2025-2030)
  • Table 239. Africa Key Account Marketing, by Software USD Million (2025-2030)
  • Table 240. Africa Key Account Marketing, by End User USD Million (2025-2030)
  • Table 241. Africa Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 242. North America Key Account Marketing, by Country USD Million (2025-2030)
  • Table 243. North America Key Account Marketing, by Application USD Million (2025-2030)
  • Table 244. North America Key Account Marketing, by Software USD Million (2025-2030)
  • Table 245. North America Key Account Marketing, by End User USD Million (2025-2030)
  • Table 246. North America Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 247. United States Key Account Marketing, by Application USD Million (2025-2030)
  • Table 248. United States Key Account Marketing, by Software USD Million (2025-2030)
  • Table 249. United States Key Account Marketing, by End User USD Million (2025-2030)
  • Table 250. United States Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 251. Canada Key Account Marketing, by Application USD Million (2025-2030)
  • Table 252. Canada Key Account Marketing, by Software USD Million (2025-2030)
  • Table 253. Canada Key Account Marketing, by End User USD Million (2025-2030)
  • Table 254. Canada Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 255. Mexico Key Account Marketing, by Application USD Million (2025-2030)
  • Table 256. Mexico Key Account Marketing, by Software USD Million (2025-2030)
  • Table 257. Mexico Key Account Marketing, by End User USD Million (2025-2030)
  • Table 258. Mexico Key Account Marketing, by Marketing USD Million (2025-2030)
  • Table 259. Research Programs/Design for This Report
  • Table 260. Key Data Information from Secondary Sources
  • Table 261. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Key Account Marketing: by Application USD Million (2018-2023)
  • Figure 5. Global Key Account Marketing: by Software USD Million (2018-2023)
  • Figure 6. Global Key Account Marketing: by End User USD Million (2018-2023)
  • Figure 7. Global Key Account Marketing: by Marketing USD Million (2018-2023)
  • Figure 8. South America Key Account Marketing Share (%), by Country
  • Figure 9. Asia Pacific Key Account Marketing Share (%), by Country
  • Figure 10. Europe Key Account Marketing Share (%), by Country
  • Figure 11. MEA Key Account Marketing Share (%), by Country
  • Figure 12. North America Key Account Marketing Share (%), by Country
  • Figure 13. Global Key Account Marketing share by Players 2023 (%)
  • Figure 14. Global Key Account Marketing share by Players (Top 3) 2023(%)
  • Figure 15. Global Key Account Marketing share by Players (Top 5) 2023(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Terminus (United States) Revenue, Net Income and Gross profit
  • Figure 18. Terminus (United States) Revenue: by Geography 2023
  • Figure 19. Sendoso (United States) Revenue, Net Income and Gross profit
  • Figure 20. Sendoso (United States) Revenue: by Geography 2023
  • Figure 21. Engagio (Demandbase) (United States) Revenue, Net Income and Gross profit
  • Figure 22. Engagio (Demandbase) (United States) Revenue: by Geography 2023
  • Figure 23. Printfection (United States) Revenue, Net Income and Gross profit
  • Figure 24. Printfection (United States) Revenue: by Geography 2023
  • Figure 25. Marketo, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 26. Marketo, Inc. (United States) Revenue: by Geography 2023
  • Figure 27. Bizible (United States) Revenue, Net Income and Gross profit
  • Figure 28. Bizible (United States) Revenue: by Geography 2023
  • Figure 29. Act-On (United States) Revenue, Net Income and Gross profit
  • Figure 30. Act-On (United States) Revenue: by Geography 2023
  • Figure 31. InsideView (United States) Revenue, Net Income and Gross profit
  • Figure 32. InsideView (United States) Revenue: by Geography 2023
  • Figure 33. Global Key Account Marketing: by Application USD Million (2025-2030)
  • Figure 34. Global Key Account Marketing: by Software USD Million (2025-2030)
  • Figure 35. Global Key Account Marketing: by End User USD Million (2025-2030)
  • Figure 36. Global Key Account Marketing: by Marketing USD Million (2025-2030)
  • Figure 37. South America Key Account Marketing Share (%), by Country
  • Figure 38. Asia Pacific Key Account Marketing Share (%), by Country
  • Figure 39. Europe Key Account Marketing Share (%), by Country
  • Figure 40. MEA Key Account Marketing Share (%), by Country
  • Figure 41. North America Key Account Marketing Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Terminus (United States)
  • Sendoso (United States)
  • Engagio (Demandbase) (United States)
  • Printfection (United States)
  • Marketo, Inc. (United States)
  • Bizible (United States)
  • Act-On (United States)
  • InsideView (United States)
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Key Highlights of Report


Mar 2024 217 Pages 54 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global Key Account Marketing Quantitative research analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Terminus (United States), Sendoso (United States), Engagio (Demandbase) (United States), Printfection (United States), Marketo, Inc. (United States), Bizible (United States), Act-On (United States) and InsideView (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Introduction of Customized and Interactive Offers in Key Account Marketing" is seen as one of major influencing trends for Key Account Marketing Market during projected period 2023-2030.
The Key Account Marketing market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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