What is Meal Replacement Bars Market?
Meal replacement bars are designed to mimic a low-calorie meal or snack and to be easy and quick to consume. People nowadays are opting for meal replacement bars since they literally replace a meal and can be consumed in less amount of time. These are preferred by athletes, or by those trying to lose weight or as a snack during long meetings in the office. The rising number of obese people worldwide and changing dietary patterns is fuelling demand for ready-to-eat options that have high nutritional value.
The market study is being classified by Type (Protein Bar and Energy Bar) and major geographies with country level break-up.
Clif Bar & Company (United States), ProBar (United States), Post Holdings (United States), Yoga Bar (India), Naturell India Pvt. Ltd. (India), Queal (Netherlands), Swasthum Wellness Pvt. Ltd. (India), Nutrabolics (Canada), VITAMINBAR (Greece) and Rine Bars (India) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are MuscleBlaze (India), Raw rev (United States), Chicago Bar Company (United States) and Zing (United States).
Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Meal Replacement Bars market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Meal Replacement Bars market by Type, Application and Region.
On the basis of geography, the market of Meal Replacement Bars has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Changing Diets and Rising Income Levels Influencing Food Choices
- Increased demand for Healthy Ready-To-Eat Meal Options
Market Trend
- High Switching Rate from Unhealthy Food Options to Healthier Substitutes
Restraints
- Lack of Awareness Regarding Product Nutritional Value
Opportunities
- Ease of Buying Due To Availability of Various Distribution Channels
- Increasing Obesity Cases Encouraging People to Opt For Healthy Fast Foods