What is Direct Mail Automation Software Market Scope?
Direct mail automation software is used to automate the process of sending letters, postcards, and any form of physical mail. Used most frequently by marketers, these tools digitize the tracking and targeting of direct mail campaigns by enabling their creation, personalization, sending, and results tracking. These tools can be used alongside marketing automation software to trigger digital events, such as sending an email, based on the confirmed delivery of a piece of direct mail. Increasing digitalization in industries is propelling the growth of the global direct mail automation software market in the forecast period.
The Direct Mail Automation Software market study is being classified, by Application (Business to Business, Business to Government, Business to Consumers and Others) and major geographies with country level break-up.
Analysts at AMA predicts that Players from United States will contribute to the maximum growth of Global Direct Mail Automation Software market throughout the predicted period.
PFL (United States), Lob (United States), Alyce, Inc. (United States), Inkit (United States), Click2Mail (United States), Direct Mail Manager (United States), Postalytics, Inc. (United States), AmazingMail (United States), Boingnet (United States), Direct Response Media Group (Canada) and GrowMail (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Melissa (United States), optilyz (Germany) and Postie (Unite States).
Segmentation Analysis
Analyst at AMA have segmented the market study of Global Direct Mail Automation Software market by Type, Application and Region.
On the basis of geography, the market of Direct Mail Automation Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their development strategies
On 5th July 2018, Postie, the only tech and data platform that makes direct mail behave like the best digital acquisition channels, has officially announced its launch in the U.S. market. Postie helps digital marketers apply machine learning and quant marketing to the biggest traditional offline channel – direct mail – making it truly a performance channel, from testing and optimization to audience modeling and attribution.
On 27tth November 2018, Postalytics has announced that it has released a major software update that enables HubSpot clients to easily create triggered direct mail campaigns using the new HubSpot Workflow Extensions API. This announcement builds upon the recent trend of new technologies that are re-invigorating the use of direct mail by marketers as a tool that helps their messages stand out.
Influencing Market Trend
- Rising Use of Direct Mail to Customers
Market Drivers
- Rising Number of Organisations in Emerging Economies like India, China, and Brazil
- Increasing Demand for Digital Marketing
Opportunities
- Rapid Acceptance of Omni Channel Direct Marketing Services and Direct Mail Automation Software
Restraints
- The Slowdown in Economy Because of Coronavirus Pandemic
Challenges
- Lack of Skilled Professionals
Key Target Audience
Direct Mail Automation Software Providers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others
Customization available in this Study:
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