What is Breath Mints Market?
A mint is a food item often consumed as an after-meal refreshment or before business and social engagements to improve breath odor. Mints are commonly believed to soothe the stomach given their association with natural byproducts of the plant genus Mentha. The global breath mints market is expected to grow at a moderate pace during the forecast period, according to the AMA study. The increasing consumer inclination towards organic confectionary products and the rising demand for sugar-free breath mints are expected to be some of the major factors aiding the growth of the market. However, the market is expected to witness a decline in growth during FY 2020 but it is again expected to rise at a healthy pace after the COVID-19 pandemic is over.
The market study is being classified by Type (Spray, Candy, Gum and Others), by Application (Sugar-free and Regular) and major geographies with country level break-up.
Cloetta AB (Sweden), Colgate-Palmolive Company (United States), Ferrero SpA (Italy), Haribo (German), Lotte Corporation (South Korea), Mars, Incorporated (United States), Mondelez International, Inc. (United States), Nestlé S.A. (Switzerland), Perfetti Van Melle Group (Italy), Ricola AG (Switzerland), The Hershey Company (United States) and The Kraft Heinz Company (United States) are some of the key players profiled in the study.
The vendors in this market are majorly focusing on developing innovative products and solutions in order to cater to the market's demands to remain competitive in the global market. According to the recent global industry crisis due to the outbreak of COVID-19 is expected to be one of the major challenges for the vendors of this market as the production and markets of different industries have been shut down for an ambiguous period of time. Research Analyst at AMA predicts that United States, Italy Vendors will contribute to the maximum growth of Global Breath Mints market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Breath Mints market by Type, Application and Region.
On the basis of geography, the market of Breath Mints has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Consumer Inclination Towards Organic Confectionary
- Rising Demand for Sugar-free Mints
Market Trend
- Growing Adoption of Online Sales Channel
Restraints
- High Consumption Can Lead to Health Issues
Opportunities
- Opportunities Across Asia Pacific Region
Challenges
- Disrupted Supply Chain Owing to COVID-19 Pandemic has Impacted the Sales of Breath Mints in the FY 2020
Stringent Government Regulations Regarding Shutting Down of Operations Across Different Sectors Worldwide Due to the COVID-19 Pandemic is Impacting the Demand for Breath Mints Globally
Analyst Comment
Since the COVID-19 virus outbreak in December 2019, the disease has spread to more than 200 countries across the world along with the World Health Organization declaring it a public health emergency. The impact of the COVID-19 has already hit many industries and will affect the global breath mints market in FY 2020. The outbreak of COVID-19 has brought effects on many aspects, like scheduled public transportation cancellations; downfall in the real estate sector; travel bans and quarantines; closed operations across hotels & restaurants; banning of public gatherings & events; large slow-down in the supply chain of different markets; stock market unpredictability; declining business assurance, and uncertainty in the future market dynamics.