About Behavioral Health
Behavioral health refers to the scientific study of the behaviors, emotions, and biology relating to a mental well-being of a person, their ability of functioning in everyday life and their concept of the self. “Behavioral health” is a preferred term to the “mental health.” A person who is struggling with his or her behavioral health may face depression, stress, anxiety, relationship problems, addiction, grief, ADHD or learning disabilities, mood disorders, or other psychological concerns. There are various techniques used in the treatment of an individual in behavioral health. The therapists study the human behavior to change the bad habits with good one. Also, it is performed to find a solution for certain kinds of phobias, stress as well as bipolar disorder among others. According to the World Health Organization, behavioral health is defined as a state of well-being in which every individual realizes his or her own potential, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to her or his community.
Attributes | Details |
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Study Period | 2019-2029 |
Base Year | 2023 |
Unit | Value (USD Million) |
The competitive landscape in Behavioral Health is constantly evolving, with new players emerging and traditional ones adapting. Understanding these dynamics is crucial for any organization involved in this sector to stay ahead of the curve and deliver impactful services to those in need. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Behavioral Health market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Eli Lilly and Company (United States), AstraZeneca PLC (United Kingdom), Pfizer Inc.(United States), Novartis AG (Switzerland), NeuroSky (United States), Masimo Corporation (United States), Cephalon (United States) and GlaxoSmithKline plc (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Talkspace (United States), Calm (United States), GeneSight (United States) and Mindfull (United States).
Segmentation Overview
AMA Research has segmented the market of Global Behavioral Health market by Type (Depression, Anxiety, Schizophrenia, Alcohol Use Disorders and Others) and Region.
On the basis of geography, the market of Behavioral Health has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Service, the sub-segment i.e. Emergency Mental Health Services will boost the Behavioral Health market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Age Group, the sub-segment i.e. Pediatric Mental Health will boost the Behavioral Health market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Disorder, the sub-segment i.e. Mental Health will boost the Behavioral Health market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Payor, the sub-segment i.e. Public Health Insurance will boost the Behavioral Health market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Preferences of Partial Hospitalization Programs (PHP), Advent of Online Counselling and Emergence of Behavioral Software
Market Growth Drivers:
Increasing Number of People Who Are Suffering From Behavioral Health and Growing Accessibility of Therapies for Behavioral Health
Challenges:
Lack Of Awareness in Developing Countries and Time-Consuming Procedures
Restraints:
Dearth of Awareness of Behavioral Health and Lack of Proper Reimbursement
Opportunities:
Technological Advancement in Healthcare Expenditure in Emerging Economics
Market Leaders and their expansionary development strategies
In October 2023, Headspace and Spotify entered into this strategic alliance which integrates Headspace's mindfulness content into Spotify's premium subscription tier, making mindful practices readily accessible to a wider audience through music streaming.
In July 2023, Calm has launched Sleep Stories for Kids this feature on the Calm app offers guided meditations and bedtime stories specifically designed for children, promoting relaxation and healthy sleep habits in young minds.
Key Target Audience
Behavioral Health Vendors/Service Providers, Healthcare IT Service Providers, Research and Consulting Firms, Healthcare insurance companies/payers, Healthcare institutions/providers, Venture capitalists, Government agencies, Health information exchanges and Accountable care organizations (ACOs)
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.