Industry Background:
The Breakfast Bars is a breakfast food and snack food comprising of nuts, rolled oats, honey or different sweeteners like brown sugar, and typically puffed rice, that's typically baked till it is crisp, cooked and golden brown. Throughout the baking method, the mixture is stirred to maintain a loose breakfast cereal consistency. Dried fruit, like raisins and dates, and confections like chocolate are sometimes added. Breakfast Bars, particularly if it includes flax seeds, is often used to improve digestion.
According to AMA, the market for Breakfast Bars is expected to register a CAGR of 7.0% during the forecast period to 2026. This growth is primarily driven by An Increasing Awareness among Consumers on Healthy Eating, Rising Awareness about Various Diseases and Digestive Problems and Increase in Disposable Income.
Globally, a noticeable market trend is evident Demand for nutritious snacks containing fiber, Functional snacks, low-carb snacks, protein fortified snacks and offering satiety. The Food Products sector in the North America region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as NATURE VALLEY (United States), Great Value (United States), Quaker (United States), Fiber One (United States), Kellogg's (United States), Belvita (United States), Nestle (Switzerland), Cheerios (United States), Quaker Oats (United States), Alpen (United Kingdom), Jordan (United Kingdom) and General Mills (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Recently, Kellogg's & RXBar have planned to increase beyond nutrition bars categories and portfolio as well as enter into United Kingdom market soon. and Recently, Clif Bar has introduced three new items to the breakfast bar portfolio, including its first cereal product. The Clif Energy Granola cereal comes in four flavors: blueberry crisp, cinnamon almond, cocoa almond, and white chocolate macadamia nut.
Market Drivers
- An Increasing Awareness among Consumers on Healthy Eating
- Rising Awareness about Various Diseases and Digestive Problems
- Increase in Disposable Income
Market Trend
- Demand for nutritious snacks containing fiber, Functional snacks, low-carb snacks, protein fortified snacks and offering satiety
Restraints
- Alternative Snacking Products
- Health Concerns Due To the Sugar Content
Opportunities
Product and Packaging Innovation, Introduction of Sugar-Free Cereal Bars and Increasing Demand in Developing Countries
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Breakfast Bars Study Sheds Light on
The Breakfast Bars Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Breakfast Bars industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Breakfast Bars industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.