What is Large Area LCD Display Market?
Large Area LCD Display is advanced cockpit displays. It features fully 20 x 8 in. active area LCD with multi-touch screen technology. It is often used in commercial and industrial routinely activities. It is mainly practice display eye-catching and dynamic digital signage content. This large area LCD display witnessing huge demand in real time messaging, advertising in retails shops, hospitality, and public environment to attract and engage public. Rising demand for higher resolution displays driving the demand whereas its higher cost is considered as one of the keen challenge for the market. Geographically, Asia Pacific region is expected to grow with highest growth rate owing to strong presence of market leaders across China, Taiwan and Japan.
The market study is being classified by Type (Twisted Nematic (TN), In Panel Switching displays (IPS Panels), Vertical Alignment Panels (VA Panels), Advanced Fringe Field Switching (AFFS) and Others), by Application (Commercial, -Meeting Room, -Control Room, - Digital Signage {Indoor, Outdoor}, -Others, Industrial, - Energy & Power Generation, -Automotive, -Healthcare and -Others) and major geographies with country level break-up.
Samsung Corporation (South Korea), AU Optronics Corp. (Taiwan), Panasonic Corporation (Japan), LG Display Co., Ltd. (South Korea), Innolux Corporation (Taiwan), BOE (China), Sharp Corporation (Japan), Leyard Optoelectronic (China), Distronik GmbH (Germany), Xenarc Technologies Corp. (United States), Raystar Optronics, Inc. (Taiwan), Advantech Co., Ltd. (China), Tricomtek Co.,Ltd (China), Toshiba Group (Japan), Royal Display (India), Schneider Electric SE (France) and Rockwell Automation, Inc. (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Amongo Display Technology (Shenzhen) Co. Ltd. (China), NEC Display Solutions (United States), Tianma Microelectronics (China) and Kyocera Corporation (Japan).
Market players are focusing on providing Large Area LCD Display with higher quality along with complying all regulatory standards to fascinate more end users. They are also focusing on the introduction of numerous advanced & attractive features in their displays to reach a newer consumer base. The market is fragmented owing to the presence of several international and local providers. The high focus on the offering cost effective properties. Besides, the industry profitability has led the entry of new players, in turn, increasing the level of rivalry in the already competitive market.
Segment Analysis
Analyst at AMA have segmented the market study of Global Large Area LCD Display market by Type, Application and Region.
On the basis of geography, the market of Large Area LCD Display has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Demand for Digital Content Creation & Visual Art in Shopping Complex
- Augmenting Consumer Preference towards High Resolution Displays
Market Trend
- Rising Popularity of Digital Out of Home (DOOH) tends towards Digital Signage
Restraints
- High Cost of Displays compared to CRT
Opportunities
- Growing Shipments of Industrial Displays created lucrative Growth Opportunities for LCDs in Post Pandemic Period
- Highly Feature Enabled Displays with Pressure Sensitivity
Challenges
- Limited Viewing Angle & Brightness of LCD
In April 2021, Sharp has announced availability of a new 120” 8K UV²A LCD electronic display for professional use - the 8M-B120C. This new large format display is largest 8K monitor. It is specially designed to convey unparalleled lifelike image detail. It is suitable for professional environments. With this expansion, company has strengthened their position in the market.
Key Target Audience
Large Area LCD Display Manufacturers, Large Area LCD Display Suppliers/ Distributors/Vendors, Consumer Electronics Industrialist, Electronics & Electrical Industry, Industrial Investors, Third Party Payable Providers, New Entrants/Investors, Government Electronics and Information Technology Association, TIA – Telecommunications Industry Association. and Industrial Associations (ECA, JEDEC, GEIA, Others)