Global Programmatic Advertising Platform Market

Programmatic Advertising Platform Comprehensive Study by Application (Governance, Commerical, Others), Ad Format (Desktop Display, Desktop Video, Mobile Display, Mobile Video), Transaction Mode (Real Time Bidding, Private Marketplace, Automated Guaranteed), Enterprise (Small Medium Businesses, Large Enterprise) Players and Region - Global Market Outlook to 2026

Programmatic Advertising Platform Market by XX Submarkets | Forecast Years 2022-2027  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Industry Background:
Programmatic advertising is a system that automates the processes and transaction involved in purchasing and placing the ads on websites or apps. The deals are made through various websites with the help of programmatic advertising software. The market is expected to grow in the forecasted period owing to the increasing growth of the mobile and growing digitalization.This growth is primarily driven by Increase In Growth of the Mobile Market Owing to Rising Programmatic Advertising Platform and Growing Digitalization Aiding the Growth of Programmatic Advertising Platform.

Globally, a noticeable market trend is evident Technology Advancement and Innovation in Programmatic Advertising Platform. Major Players, such as AppNexus Inc. (United States), AOL Inc. (Verizon Communications Inc.) (United States), Yahoo! Inc. (United States), DataXu Inc. (United States), Adroll.com (United States), Google Inc. (Doubleclick) (United States), Adobe Systems Incorporated (United States), Rubicon Project Inc. (United States), Rocket Fuel Inc. (United States), IPONWEB Holding Limited (BidSwitch), Adform (Denmark) and The Trade Desk (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.

Market Drivers
  • Increase In Growth of the Mobile Market Owing to Rising Programmatic Advertising Platform
  • Growing Digitalization Aiding the Growth of Programmatic Advertising Platform

Market Trend
  • Technology Advancement and Innovation in Programmatic Advertising Platform

Restraints
  • Shortage In Advertising Agencies

Opportunities
Popularity of Social Media Contributing to the Growing Programmatic Advertising Platform
Challenges
Dearth of Skilled Operators

AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.

Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis

Against this Challenging Backdrop, Programmatic Advertising Platform Study Sheds Light on
— The Programmatic Advertising Platform Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Programmatic Advertising Platform industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
— Where Programmatic Advertising Platform industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
— How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.

Report Objectives / Segmentation Covered

By Application
  • Governance
  • Commerical
  • Others
By Ad Format
  • Desktop Display
  • Desktop Video
  • Mobile Display
  • Mobile Video

By Transaction Mode
  • Real Time Bidding
  • Private Marketplace
  • Automated Guaranteed

By Enterprise
  • Small Medium Businesses
  • Large Enterprise

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increase In Growth of the Mobile Market Owing to Rising Programmatic Advertising Platform
      • 3.2.2. Growing Digitalization Aiding the Growth of Programmatic Advertising Platform
    • 3.3. Market Challenges
      • 3.3.1. Dearth of Skilled Operators
    • 3.4. Market Trends
      • 3.4.1. Technology Advancement and Innovation in Programmatic Advertising Platform
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Programmatic Advertising Platform, by Application, Ad Format, Transaction Mode, Enterprise and Region (value and price ) (2015-2020)
    • 5.1. Introduction
    • 5.2. Global Programmatic Advertising Platform (Value)
      • 5.2.1. Global Programmatic Advertising Platform by: Application (Value)
        • 5.2.1.1. Governance
        • 5.2.1.2. Commerical
        • 5.2.1.3. Others
      • 5.2.2. Global Programmatic Advertising Platform by: Ad Format (Value)
        • 5.2.2.1. Desktop Display
        • 5.2.2.2. Desktop Video
        • 5.2.2.3. Mobile Display
        • 5.2.2.4. Mobile Video
      • 5.2.3. Global Programmatic Advertising Platform by: Transaction Mode (Value)
        • 5.2.3.1. Real Time Bidding
        • 5.2.3.2. Private Marketplace
        • 5.2.3.3. Automated Guaranteed
      • 5.2.4. Global Programmatic Advertising Platform Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
    • 5.3. Global Programmatic Advertising Platform (Price)
  • 6. Programmatic Advertising Platform: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2020)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. AppNexus Inc. (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. AOL Inc. (Verizon Communications Inc.) (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Yahoo! Inc. (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. DataXu Inc. (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Adroll.com (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Google Inc. (Doubleclick) (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Adobe Systems Incorporated (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Rubicon Project Inc. (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Rocket Fuel Inc. (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. IPONWEB Holding Limited (BidSwitch)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Adform (Denmark)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. The Trade Desk (United States)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
  • 7. Global Programmatic Advertising Platform Sale, by Application, Ad Format, Transaction Mode, Enterprise and Region (value and price ) (2021-2026)
    • 7.1. Introduction
    • 7.2. Global Programmatic Advertising Platform (Value)
      • 7.2.1. Global Programmatic Advertising Platform by: Application (Value)
        • 7.2.1.1. Governance
        • 7.2.1.2. Commerical
        • 7.2.1.3. Others
      • 7.2.2. Global Programmatic Advertising Platform by: Ad Format (Value)
        • 7.2.2.1. Desktop Display
        • 7.2.2.2. Desktop Video
        • 7.2.2.3. Mobile Display
        • 7.2.2.4. Mobile Video
      • 7.2.3. Global Programmatic Advertising Platform by: Transaction Mode (Value)
        • 7.2.3.1. Real Time Bidding
        • 7.2.3.2. Private Marketplace
        • 7.2.3.3. Automated Guaranteed
      • 7.2.4. Global Programmatic Advertising Platform Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
    • 7.3. Global Programmatic Advertising Platform (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Programmatic Advertising Platform: by Application(USD Million)
  • Table 2. Programmatic Advertising Platform Governance , by Region USD Million (2015-2020)
  • Table 3. Programmatic Advertising Platform Commerical , by Region USD Million (2015-2020)
  • Table 4. Programmatic Advertising Platform Others , by Region USD Million (2015-2020)
  • Table 5. Programmatic Advertising Platform: by Ad Format(USD Million)
  • Table 6. Programmatic Advertising Platform Desktop Display , by Region USD Million (2015-2020)
  • Table 7. Programmatic Advertising Platform Desktop Video , by Region USD Million (2015-2020)
  • Table 8. Programmatic Advertising Platform Mobile Display , by Region USD Million (2015-2020)
  • Table 9. Programmatic Advertising Platform Mobile Video , by Region USD Million (2015-2020)
  • Table 10. Programmatic Advertising Platform: by Transaction Mode(USD Million)
  • Table 11. Programmatic Advertising Platform Real Time Bidding , by Region USD Million (2015-2020)
  • Table 12. Programmatic Advertising Platform Private Marketplace , by Region USD Million (2015-2020)
  • Table 13. Programmatic Advertising Platform Automated Guaranteed , by Region USD Million (2015-2020)
  • Table 14. South America Programmatic Advertising Platform, by Country USD Million (2015-2020)
  • Table 15. South America Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 16. South America Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 17. South America Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 18. South America Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 19. Brazil Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 20. Brazil Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 21. Brazil Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 22. Brazil Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 23. Argentina Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 24. Argentina Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 25. Argentina Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 26. Argentina Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 27. Rest of South America Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 28. Rest of South America Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 29. Rest of South America Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 30. Rest of South America Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 31. Asia Pacific Programmatic Advertising Platform, by Country USD Million (2015-2020)
  • Table 32. Asia Pacific Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 33. Asia Pacific Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 34. Asia Pacific Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 35. Asia Pacific Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 36. China Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 37. China Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 38. China Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 39. China Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 40. Japan Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 41. Japan Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 42. Japan Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 43. Japan Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 44. India Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 45. India Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 46. India Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 47. India Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 48. South Korea Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 49. South Korea Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 50. South Korea Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 51. South Korea Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 52. Taiwan Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 53. Taiwan Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 54. Taiwan Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 55. Taiwan Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 56. Australia Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 57. Australia Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 58. Australia Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 59. Australia Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 60. Rest of Asia-Pacific Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 61. Rest of Asia-Pacific Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 62. Rest of Asia-Pacific Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 63. Rest of Asia-Pacific Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 64. Europe Programmatic Advertising Platform, by Country USD Million (2015-2020)
  • Table 65. Europe Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 66. Europe Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 67. Europe Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 68. Europe Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 69. Germany Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 70. Germany Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 71. Germany Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 72. Germany Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 73. France Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 74. France Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 75. France Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 76. France Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 77. Italy Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 78. Italy Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 79. Italy Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 80. Italy Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 81. United Kingdom Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 82. United Kingdom Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 83. United Kingdom Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 84. United Kingdom Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 85. Netherlands Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 86. Netherlands Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 87. Netherlands Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 88. Netherlands Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 89. Rest of Europe Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 90. Rest of Europe Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 91. Rest of Europe Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 92. Rest of Europe Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 93. MEA Programmatic Advertising Platform, by Country USD Million (2015-2020)
  • Table 94. MEA Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 95. MEA Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 96. MEA Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 97. MEA Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 98. Middle East Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 99. Middle East Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 100. Middle East Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 101. Middle East Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 102. Africa Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 103. Africa Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 104. Africa Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 105. Africa Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 106. North America Programmatic Advertising Platform, by Country USD Million (2015-2020)
  • Table 107. North America Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 108. North America Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 109. North America Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 110. North America Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 111. United States Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 112. United States Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 113. United States Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 114. United States Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 115. Canada Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 116. Canada Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 117. Canada Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 118. Canada Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 119. Mexico Programmatic Advertising Platform, by Application USD Million (2015-2020)
  • Table 120. Mexico Programmatic Advertising Platform, by Ad Format USD Million (2015-2020)
  • Table 121. Mexico Programmatic Advertising Platform, by Transaction Mode USD Million (2015-2020)
  • Table 122. Mexico Programmatic Advertising Platform, by Enterprise USD Million (2015-2020)
  • Table 123. Company Basic Information, Sales Area and Its Competitors
  • Table 124. Company Basic Information, Sales Area and Its Competitors
  • Table 125. Company Basic Information, Sales Area and Its Competitors
  • Table 126. Company Basic Information, Sales Area and Its Competitors
  • Table 127. Company Basic Information, Sales Area and Its Competitors
  • Table 128. Company Basic Information, Sales Area and Its Competitors
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Programmatic Advertising Platform: by Application(USD Million)
  • Table 136. Programmatic Advertising Platform Governance , by Region USD Million (2021-2026)
  • Table 137. Programmatic Advertising Platform Commerical , by Region USD Million (2021-2026)
  • Table 138. Programmatic Advertising Platform Others , by Region USD Million (2021-2026)
  • Table 139. Programmatic Advertising Platform: by Ad Format(USD Million)
  • Table 140. Programmatic Advertising Platform Desktop Display , by Region USD Million (2021-2026)
  • Table 141. Programmatic Advertising Platform Desktop Video , by Region USD Million (2021-2026)
  • Table 142. Programmatic Advertising Platform Mobile Display , by Region USD Million (2021-2026)
  • Table 143. Programmatic Advertising Platform Mobile Video , by Region USD Million (2021-2026)
  • Table 144. Programmatic Advertising Platform: by Transaction Mode(USD Million)
  • Table 145. Programmatic Advertising Platform Real Time Bidding , by Region USD Million (2021-2026)
  • Table 146. Programmatic Advertising Platform Private Marketplace , by Region USD Million (2021-2026)
  • Table 147. Programmatic Advertising Platform Automated Guaranteed , by Region USD Million (2021-2026)
  • Table 148. South America Programmatic Advertising Platform, by Country USD Million (2021-2026)
  • Table 149. South America Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 150. South America Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 151. South America Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 152. South America Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 153. Brazil Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 154. Brazil Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 155. Brazil Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 156. Brazil Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 157. Argentina Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 158. Argentina Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 159. Argentina Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 160. Argentina Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 161. Rest of South America Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 162. Rest of South America Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 163. Rest of South America Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 164. Rest of South America Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 165. Asia Pacific Programmatic Advertising Platform, by Country USD Million (2021-2026)
  • Table 166. Asia Pacific Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 167. Asia Pacific Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 168. Asia Pacific Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 169. Asia Pacific Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 170. China Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 171. China Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 172. China Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 173. China Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 174. Japan Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 175. Japan Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 176. Japan Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 177. Japan Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 178. India Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 179. India Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 180. India Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 181. India Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 182. South Korea Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 183. South Korea Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 184. South Korea Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 185. South Korea Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 186. Taiwan Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 187. Taiwan Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 188. Taiwan Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 189. Taiwan Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 190. Australia Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 191. Australia Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 192. Australia Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 193. Australia Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 194. Rest of Asia-Pacific Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 195. Rest of Asia-Pacific Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 196. Rest of Asia-Pacific Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 197. Rest of Asia-Pacific Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 198. Europe Programmatic Advertising Platform, by Country USD Million (2021-2026)
  • Table 199. Europe Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 200. Europe Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 201. Europe Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 202. Europe Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 203. Germany Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 204. Germany Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 205. Germany Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 206. Germany Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 207. France Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 208. France Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 209. France Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 210. France Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 211. Italy Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 212. Italy Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 213. Italy Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 214. Italy Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 215. United Kingdom Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 216. United Kingdom Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 217. United Kingdom Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 218. United Kingdom Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 219. Netherlands Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 220. Netherlands Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 221. Netherlands Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 222. Netherlands Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 223. Rest of Europe Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 224. Rest of Europe Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 225. Rest of Europe Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 226. Rest of Europe Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 227. MEA Programmatic Advertising Platform, by Country USD Million (2021-2026)
  • Table 228. MEA Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 229. MEA Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 230. MEA Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 231. MEA Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 232. Middle East Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 233. Middle East Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 234. Middle East Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 235. Middle East Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 236. Africa Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 237. Africa Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 238. Africa Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 239. Africa Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 240. North America Programmatic Advertising Platform, by Country USD Million (2021-2026)
  • Table 241. North America Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 242. North America Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 243. North America Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 244. North America Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 245. United States Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 246. United States Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 247. United States Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 248. United States Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 249. Canada Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 250. Canada Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 251. Canada Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 252. Canada Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 253. Mexico Programmatic Advertising Platform, by Application USD Million (2021-2026)
  • Table 254. Mexico Programmatic Advertising Platform, by Ad Format USD Million (2021-2026)
  • Table 255. Mexico Programmatic Advertising Platform, by Transaction Mode USD Million (2021-2026)
  • Table 256. Mexico Programmatic Advertising Platform, by Enterprise USD Million (2021-2026)
  • Table 257. Research Programs/Design for This Report
  • Table 258. Key Data Information from Secondary Sources
  • Table 259. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Programmatic Advertising Platform: by Application USD Million (2015-2020)
  • Figure 5. Global Programmatic Advertising Platform: by Ad Format USD Million (2015-2020)
  • Figure 6. Global Programmatic Advertising Platform: by Transaction Mode USD Million (2015-2020)
  • Figure 7. South America Programmatic Advertising Platform Share (%), by Country
  • Figure 8. Asia Pacific Programmatic Advertising Platform Share (%), by Country
  • Figure 9. Europe Programmatic Advertising Platform Share (%), by Country
  • Figure 10. MEA Programmatic Advertising Platform Share (%), by Country
  • Figure 11. North America Programmatic Advertising Platform Share (%), by Country
  • Figure 12. Global Programmatic Advertising Platform share by Players 2020 (%)
  • Figure 13. Global Programmatic Advertising Platform share by Players (Top 3) 2020(%)
  • Figure 14. Global Programmatic Advertising Platform share by Players (Top 5) 2020(%)
  • Figure 15. BCG Matrix for key Companies
  • Figure 16. AppNexus Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 17. AppNexus Inc. (United States) Revenue: by Geography 2020
  • Figure 18. AOL Inc. (Verizon Communications Inc.) (United States) Revenue, Net Income and Gross profit
  • Figure 19. AOL Inc. (Verizon Communications Inc.) (United States) Revenue: by Geography 2020
  • Figure 20. Yahoo! Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 21. Yahoo! Inc. (United States) Revenue: by Geography 2020
  • Figure 22. DataXu Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 23. DataXu Inc. (United States) Revenue: by Geography 2020
  • Figure 24. Adroll.com (United States) Revenue, Net Income and Gross profit
  • Figure 25. Adroll.com (United States) Revenue: by Geography 2020
  • Figure 26. Google Inc. (Doubleclick) (United States) Revenue, Net Income and Gross profit
  • Figure 27. Google Inc. (Doubleclick) (United States) Revenue: by Geography 2020
  • Figure 28. Adobe Systems Incorporated (United States) Revenue, Net Income and Gross profit
  • Figure 29. Adobe Systems Incorporated (United States) Revenue: by Geography 2020
  • Figure 30. Rubicon Project Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 31. Rubicon Project Inc. (United States) Revenue: by Geography 2020
  • Figure 32. Rocket Fuel Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 33. Rocket Fuel Inc. (United States) Revenue: by Geography 2020
  • Figure 34. IPONWEB Holding Limited (BidSwitch) Revenue, Net Income and Gross profit
  • Figure 35. IPONWEB Holding Limited (BidSwitch) Revenue: by Geography 2020
  • Figure 36. Adform (Denmark) Revenue, Net Income and Gross profit
  • Figure 37. Adform (Denmark) Revenue: by Geography 2020
  • Figure 38. The Trade Desk (United States) Revenue, Net Income and Gross profit
  • Figure 39. The Trade Desk (United States) Revenue: by Geography 2020
  • Figure 40. Global Programmatic Advertising Platform: by Application USD Million (2021-2026)
  • Figure 41. Global Programmatic Advertising Platform: by Ad Format USD Million (2021-2026)
  • Figure 42. Global Programmatic Advertising Platform: by Transaction Mode USD Million (2021-2026)
  • Figure 43. South America Programmatic Advertising Platform Share (%), by Country
  • Figure 44. Asia Pacific Programmatic Advertising Platform Share (%), by Country
  • Figure 45. Europe Programmatic Advertising Platform Share (%), by Country
  • Figure 46. MEA Programmatic Advertising Platform Share (%), by Country
  • Figure 47. North America Programmatic Advertising Platform Share (%), by Country
List of companies from research coverage that are profiled in the study
  • AppNexus Inc. (United States)
  • AOL Inc. (Verizon Communications Inc.) (United States)
  • Yahoo! Inc. (United States)
  • DataXu Inc. (United States)
  • Adroll.com (United States)
  • Google Inc. (Doubleclick) (United States)
  • Adobe Systems Incorporated (United States)
  • Rubicon Project Inc. (United States)
  • Rocket Fuel Inc. (United States)
  • IPONWEB Holding Limited (BidSwitch)
  • Adform (Denmark)
  • The Trade Desk (United States)
Additional players considered in the study are as follows:
Turn Inc. , Beeswax , Connexity, Inc. , Centro, Inc. , MediaMath Inc. , Between Digital , Fluct
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Oct 2021 241 Pages 87 Tables Base Year: 2021 Coverage: 15+ Companies; 18 Countries

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Global Programmatic Advertising Platform Market Quantitative research analysis
Global Programmatic Advertising Platform Market Qualitative Industry Analysis
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Historical year: 2016-2020; Base year: 2020; Forecast period: 2021 to 2026
Companies that are profiled in Global Programmatic Advertising Platform Market are AppNexus Inc. (United States), AOL Inc. (Verizon Communications Inc.) (United States), Yahoo! Inc. (United States), DataXu Inc. (United States), Adroll.com (United States), Google Inc. (Doubleclick) (United States), Adobe Systems Incorporated (United States), Rubicon Project Inc. (United States), Rocket Fuel Inc. (United States), IPONWEB Holding Limited (BidSwitch), Adform (Denmark) and The Trade Desk (United States) etc.
Programmatic advertising is a system that automates the processes and transaction involved in purchasing and placing the ads on websites or apps. The deals are made through various websites with the help of programmatic advertising software. The market is expected to grow in the forecasted period owing to the increasing growth of the mobile and growing digitalization.

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