Cloud Video Conferencing Market Scope
With the usage of cloud video conferencing, one can be up and running in few minutes, by making HD video calls from any kind of favorite device and that too from any place where there is a provision to connect to the Internet. For the users, the human element of face-to-face communication has always provided a much more natural experience, and that for the administrators, deploying and managing a cloud solution is very much easier and more secure than has been ever before. The process of connecting to a meet-me video meeting is very much similar to that of a web conference wherein there is a need of dialing into a shared meeting space in the cloud and then wait for the moderator to connect and then start the call. It is similar to a calling card for video. The cloud video conferencing is the best, efficient, and easiest solution for deploying and using. The call experience is mainly centered on a shared company directory so that the users can connect by the means of their names instead of dialing string. The business-class solutions are usually higher in quality, having more security and, due to no heavy hardware costs, these are more affordable than the on-premises equivalents.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Cloud Video Conferencing market throughout the predicted period.
Microsoft Corporation (United States), Cisco (United States), Zoom Video Communications (United States), BlueJeans Network (United States), NEC Corp (Japan), Arkadin (France), TKO Video Communications (United States), ZTE (China), Avaya (United States), Lifesize (United States), Vidyo (United States) and Star Leaf (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Kedacom (China), ClearOne Communications Inc. (United States), Sony Corporation (Japan) and Yealink Network Tech (China).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Cloud Video Conferencing market by Type (Telepresence Video Conferencing, Integrated Video Conferencing, Desktop Video Conferencing and Service-based Video Conferencing), by Application (Corporate, Government & Defense, Media & Entertainment and Other) and Region with country level break-up.
On the basis of geography, the market of Cloud Video Conferencing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 25 July 2018, ZTE, a global provider of telecommunications, enterprise, and consumer technology solutions for the Mobile Internet had launched a cloud-based video conferencing solution. This solution was designed so as to help various enterprises to harness the power of mobility.
On 5th June 2019, Microsoft Corp. and Oracle Corp. has announced a cloud interoperability partnership enabling customers to migrate and run mission-critical enterprise workloads across Microsoft Azure and Oracle Cloud.
Market Trend
- Increasing Need for Communication Cost Reduction
- Improving Customer Satisfaction and Interaction
- AI (Artificial Intelligence)/machine Learning Software in both B2C and B2B Communications.
Market Drivers
- High Demand for Unified Communication Solution
- Rising Adoption of Video Conferencing Services
- Growing Market in Enterprise Communication Market
- Rising Penetration of Smartphones and Large-Scale Investments
Opportunities
- Growing Demand for Improved Productivity
- Increasing Trend for Cloud Application
Restraints
- Technical Issues related to the Cloud Video Conferencing Services
Challenges
- Privacy and Security Concerns With the Usage of Cloud Video Conferencing
Key Target Audience
Providers of Cloud Video Conferencing, End-Users, Potential Investors, Market Research Firms, Regulatory Bodies and Others