Global Online To Offline O2o Local Services Market Overview:
An online-to-offline service is a form of business strategy which draws the potential customers from the online channels and make purchases in any physical store. This online-to-offline market (O2O), identifies the customers in online space, via emails and internet advertising, and then further uses a various kind of methods and approaches for enticing the customers so as to leave the online space. Some of the companies which have both an online and an offline presence treat both the channels differently due to the fact that in these cases both the channels complement each other rather than behaving like competitors. The main goal of online-to-offline services is to create the awareness about any product and service via online means, thus allowing the potential customers to explore the different offerings and then finally visit the local stores for making the purchase. The techniques that O2O service companies may employ comprise in-store pick-up of the items that are purchased online, letting items be purchased online so as to be returned at any nearby physical store, and also allowing the customers to place orders online despite being at a physical store. The aim, therefore, is to entice a certain category of customers who are open to walking or driving to any local store instead of waiting for the product or package to arrive through the mail.
Growth Drivers
- Growing Smartphones Penetration
- Need for Immediate and Quicker Payment Settlement by Consumers End
Roadblocks
- Cut-Throat Competition in the Market
- Payment Security and Data-breach Issues
Opportunities
- Growing Digitization and Internet Penetration in Emerging Countries
- Advancement in technologies such as Block-chain and Artificial Intelligence
Challenges
- The Problem of Transferring Money Between Different Payment Systems
- Restriction Regarding Maximum Amount in the Account and Transaction Limits
Competitive Landscape:
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies
Some of the key players profiled in the report are Amazon (United States), Facebook (United States), Google (United States), Reliance (India), Walmart (United States), Lifestyle (India), Flipkart (India), Alibaba (China), Just Dial (India), Paytm Mall (India) and Tencent (China). Additionally, following companies can also be profiled that are part of our coverage like Meituan Dianping (China) and Baidu (China). Analyst at AMA Research see Asia Pacific Players to retain maximum share of Global Online To Offline O2o Local Services market by 2026. Considering Market by Mode of Payment, the sub-segment i.e. Online Payments will boost the Online To Offline O2o Local Services market. Considering Market by Organization Size, the sub-segment i.e. Large Enterprises will boost the Online To Offline O2o Local Services market.
What Can be Explored with the Online To Offline O2o Local Services Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Online To Offline O2o Local Services Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Online To Offline O2o Local Services
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Online To Offline O2o Local Services market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Online To Offline O2o Local Services market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Providers of Online To Offline O2o Local Services, End-Users, Potential Investors, Market Research Firms, Regulatory Bodies and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.