Software Resellers Market Scope
Software resellers act as an intermediary between vendors and system integrators or value-added resellers (VARs) in the distribution of software. They provide professional services such as technical design, integration & implementation, software asset management, monitoring, support, and configuration services. The software resellers market has high growth prospects owing to increasing demand for business process automation and rising demand from the developing economies owing to growth in the IT sector.
According to AMA, the Global Software Resellers market is expected to see growth rate of 10.86% and currently pegged at USD3594.0 Million.Industry players or reseller uses the white label practice while offering a product as its own brand. The reseller usually pays a one-time license fees to the original software company to establish complete control over the product. Rebranding is also utilized by agents to provide an additional service to the customers. It is identified that many software reseller also sell source code that allows customization in the code and publish it as their own product.The Players having a strong hold in the market are CDW, Dell Technologies & SoftwareONE AG. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Software Resellers market throughout the predicted period.
CDW (United States), Dell Technologies (United States), SoftwareONE AG (Switzerland), Atea (Norway), Bytes Technology Group (United Kingdom), Computacenter (United Kingdom), Crayon (Norway), Data3 (Australia), Insight (United States) and PCM (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are SHI (United States) and Softchoice (Canada).
Segmentation Overview
The study have segmented the market of Global Software Resellers market by Type (Cloud-Based and On-Premises), by Application (Large Enterprises, Medium-Sized Enterprise and Small Enterprises) and Region with country level break-up. On the basis of Type, Cloud-Based are dominating the market and held 62.9% of market share in the year 2021
On the basis of application, Large Enterprises segment is dominating the market and held 51.2% of market share in the year 2021
On the basis of geography, the market of Software Resellers has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Europe region held largest market share in the year 2021. North America on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement.
Influencing Trend:
Rising Demand for the Cloud Based Software Resellers Platforms and Technological Advancement in the Software Reseller Industry
Market Growth Drivers:
Growing Demand for Business Process Automation and Provides Facility to Scale the Service Based on Demand
Challenges:
Cloud solutions are increasingly appealing to customers, who see them as more cost-effective. However, resellers should be aware of the challenges associated with the transition from physical IT solutions to cloud-based solutions.
Restraints:
Lack of Skilled Professionals to Adopt New Technology, Lack of Trust, Low transparency and Security breaches
Opportunities:
Rising Demand from the Small and Medium Enterprises and Increasing Demand from the Developing Economies Owing to Growth in IT Industry
Market Leaders and their Expansionary Development Strategies
Adobe and Cisco reward resellers who gain a deeper understanding of their product portfolios. Partnering is often a more effective way for software resellers to provide local language skills and intimate service than establishing local branches everywhere or attempting to serve many neighbouring countries from a single regional hub.
In 2018, Crayon, engaged in software and cloud economics announced as a global commercial reseller partner for the workplace by Facebook for deploying the workplace within the enterprise office environment. The workplace provides a secure, mobile-friendly, and integrated experience for companies to collaborate, connect, and communicate.
New threats emerge from disinformation and technology evolution global businesses may find themselves in the crosshairs as geopolitical tensions persist.
Analyst View
Software resellers can be a lifesaver for smaller businesses that are struggling to keep up with the juggling act. Software resellers, also known as value-added resellers (VARs), provide a variety of valuable services and tools to small and medium-sized businesses (SMBs).
Key Target Audience
Technology Providers, System Integrators, Cloud Service Providers, Potential Investors, Government and Research Organizations, Trade Associations and Industry Bodies and Others
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.