About Automotive Infotainment SoCs
It can be described as a group of vehicle systems that provide entertainment and information to the driver and passengers through audio/video interfaces, control elements such as touch screen displays, button panels, voice commands, and other means. Automotive Infotainment SoCs are basically the in vehicle Infotainment Systems. In both developed and emerging economies, the car industry is undergoing a digital transformation. Many automotive industry players are investing substantial resources in vehicle automation research and development in order to meet changing demands and boost customer driving experiences. Audiovisual sensing, voice recognition, image compatibility, advanced driver assistance, GPS and radar capabilities, next-level protection and safety, and IC-integrated LED front lighting are all features of next-generation automobiles. Since it is used in automobiles to integrate various advanced technologies, automotive infotainment SoC plays a key role in vehicle automation. In the current state of the automotive industry, connectivity is emerging as a crucial competitive differentiator. The automotive industry is rapidly adopting connected vehicle technologies such as V2P (vehicle-to-pedestrian), V2I (vehicle-to-infrastructure), V2V (vehicle-to-vehicle), and V2D (vehicle-to-device), as well as advanced features such as voice control, wireless charging, back-up cameras, blind spot recognition, and others.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The Market for Automotive Infotainment SoCs is highly Competitive With several Global and local players present in the market. The major players are trying various Strategies like product innovation and using various technologies to get a competitive Advantage. They are also using various marketing techniques to promote their Products Analyst at AMA Research estimates that European Vendors will contribute the maximum growth to Global Automotive Infotainment SoCs market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Denso Corporation (Japan), Robert Bosch GmbH (Germany), Continental AG (Germany), Harman International Industries Inc (United States), Magnetic Marelli SpA (Italy), Kenwood Corporation (Japan), Alpine Electronics Inc. (Japan), Mitsubishi Electric Corporation (Japan) and Infineon Technologies AG. (Germany) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Cerence Inc. (United States) and RecPro Solutions Pvt. Ltd. (India).
Segmentation Overview
AMA Research has segmented the market of Global Automotive Infotainment SoCs market by Type (Audio, Display/Video, Connectivity, GPS/Maps and Others), Application (In-dash and Rear Seat) and Region.
On the basis of geography, the market of Automotive Infotainment SoCs has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channel, the sub-segment i.e. Original Equipment Manufacturer will boost the Automotive Infotainment SoCs market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-Use, the sub-segment i.e. Passenger Cars will boost the Automotive Infotainment SoCs market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Demand for Connected cars With Intelligent Infotainment Systems, Cloud technology is being used to its full potential. and Emergence of Various Technologies Such as 5G
Market Growth Drivers:
Increasing Spending on Automotive in Developed Countries and Growth of Autonomus Cars, that use various powerful processors (system-on-chips)
Challenges:
Fast Technological Changes and Several Players in the market, Hence High Competition
Restraints:
High Cost of the Products and Lack of Continuous and Seamless Connectivity
Opportunities:
Continuous technology advancements in in-vehicle infotainment systems and Brands are Adopting more Collaborative ways of Working Towards Innovations in Connected Car Technology
Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault, decided to adopt Google Inc.’s Android operating system (OS) for their next-generation infotainment systems from 2021., Land Rover revealed in January 2020 that its Defender family will exhibit its 21st-century dual-eSIM connectivity at CES 2020, the world's largest consumer electronics exhibition, in Las Vegas. The new Defender is the first vehicle to feature two integrated LTE modems for improved connectivity, and Jaguar Land Rover's new Pivi Pro touchscreen infotainment system features an industry-leading architecture and shares electronic hardware with the current smartphone. and July 2020 - Auto infotainment system provider Pioneer India announced on Wednesday that it is set to launch 3 Car AV Receivers with Alexa built-in, namely DMH-Z6350BT (6.8-inch Car Stereo), DMH-ZS9350BT (9-inch Car Stereo) and DMH-ZF9350BT (9-inch Floating Display Car Stereo).
Key Target Audience
Manufacturers of Automotive Infotainment SoCs, Suppliers of Automotive Infotainment SoCs, Wholesalers, Distributors and Retailers of Automotive Infotainment SoCs, Technology Providers and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.