About Men Personal Care
In the last few years, the male Personal Care sector has advanced dramatically. Male Personal Care has grown from obscurity to a multibillion-dollar industry, and most modern men follow one or more grooming regimens. Body care, skincare, grooming, and hair care were once regarded exclusive to men, but with the development of metrosexual men, phrases like body care, skincare, grooming, and hair care have become commonplace.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The demand for Men's Personal Care is increasing with each passing day. The Companies in this industry are facing many challenges. The Industry leaders are facing competition from Schick, Edgewell, Grooming Lounge, Braun GmbH, Dollar Shave Club. Many international as well as regional service providers are also participants in the industry and directly compete with leaders. It has been identified that market-leading players are investing heavily technological development, resource utilization to boost the market position Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Men Personal Care market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Gillette (United States), Hindustan Unilever (United Kingdom), Procter & Gamble (United States), Johnson and Johnson (United States), L’Oreal (France), Nivea (Germany), DEPOT (United States), Aesop (Australia), Braun (Germany) and Uppercut Deluxe (Australia) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Beardo (India), Bevel (United States), Harry's (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Men Personal Care market by Type (Organic and Conventional) and Region.
On the basis of geography, the market of Men Personal Care has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Users, the sub-segment i.e. Individual will boost the Men Personal Care market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online {Company Website, E-commerce Sites} will boost the Men Personal Care market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Product, the sub-segment i.e. Skincare {Face Cream, Body Lotion} will boost the Men Personal Care market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers:
Growing awareness of the importance of personal hygiene and grooming.
Challenges:
Male Grooming Start-Ups in the Country Face a Shortage of Finance From Private Equity Firms and Venture Capitalists, Making Expansion Difficult and In the Male Grooming Sector, Brand Perception is s Huge Issue, With Skincare and Grooming Behemoths Catering to Women Encountering Opposition to Their Products Designed for Men
Restraints:
Lagging Awareness Regarding Men Personal Care Products in the Target Population and The Stringent Government Rules that prohibits the use of Certain Chemicals as Ingredients in Men Personal Care Products
Opportunities:
Online and Virtual Events Could Help Beauty Brands Connect with their Customers and The Prevention of Germs is Driving Demand for High-Quality Safety Products as Customer Concerns about Hygiene and Immunity, as well as their Anxiety, Grow
Market Leaders and their expansionary development strategies
In July 2020, Marico has acquired Beardo. As Beardo is a fast-growing man grooming brand, Marico had 45% Stake in Beardo and it has now fully acquired Beardo because Beardo had a good customer base online and Marico wants to enter the online channel. Additionally, in June 2020, L’Oréal has acquired Thayers Natural Remedies. Thayer is a 170-year-old natural skin-care brand with a sizable market in the United States. L'Oréal, the market leader in France, is looking to expand into the US Skin Care industry by purchasing Thayers' customer base.
In April 2024, Piramal Pharma announced its foray into men's personal grooming category with the launch of BOHEM product range. This includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On.
Key Target Audience
Venture and Capitalist, Men’s Personal Care Suppliers and Distributors, Raw Materials Suppliers, New Entrants/Investors, Analysts and Strategic Business Partners and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.