Oatmeal Market Scope
Oatmeal is a near-universally beloved breakfast across the world. It is a type of porridge that is made from steel-cut, milled or rolled oat grains. Oatmeal is consistently gaining popularity in emerging economies due to its affordability and perceived health properties. Numerous key players are focusing on the development of various flavored oatmeal and increasing use of oatmeal in the cosmetic industry provides lucrative opportunities in the growth of the very market.
According to AMA, the Global Oatmeal market is expected to see growth rate of 20.3% Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Oatmeal market throughout the predicted period.
General Mills (United States), Kellogg's (United States), Nestle (Switzerland), Quaker Oats Company (PepsiCo) (United States), Weetabix Ltd. (United Kingdom), Attune Foods (United States), Avena Foods (Canada), Blue Lake Milling (Australia), Bob's Red Mill Natural Foods (United States) and Dr. McDougall's Right Foods (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are POST CONSUMER BRANDS (United States), Richardson International (Canada), Sturm Foods (United States) and thinkThin (United States).
Segmentation Overview
The study have segmented the market of Global Oatmeal market by Type (Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats and Others), by Application (Health Care Food, Functional Food, Fast Food and Other) and Region with country level break-up.
On the basis of geography, the market of Oatmeal has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Key Players are Focusing on the Development of Different Flavored Oatmeal
Market Growth Drivers:
Surge in Preference for Healthy Meals and Changing Food Habits in both Developed and Developing Economies and Increasing Demand for Convenience Food and High Nutrition Content Food
Challenges:
High Cost of Rich Nutrients Oatmeals and Price Fluctuations of Raw Materials
Restraints:
Availability of Numerous Substitute Products Includes Quinoa, Buckwheat, Brown Rice, and Cornflakes
Opportunities:
Increasing Demand Hot Cereal Products across the World
Market Leaders and their Expansionary Development Strategies
In July 2018 B&G Foods, Inc. announced that effective today it has acquired the McCann’s brand of premium Irish oatmeal from TreeHouse Foods, Inc. for approximately USD 32.0 million in cash, subject to customary closing and post-closing adjustments.
In February 2023,Saffola has introduced a ‘desi chatpata’ version of their Masala Oats called “Karara Crunch.” As per the brand, it offers a mouthful of crunch with a mix of extra-added crunchy bits, crisp veggies, and desi millets. A recent Mintel report revealed that 60% of Indian consumers snack twice a day, and 45% snack to satisfy their cravings.
Key Target Audience
Oatmeal Manufacturers, Raw Material Suppliers/Distributors, Oatmeal Wholesalers/Distributors/Suppliers, End Users and Others
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.