Global Brand Protection Solutions Market Overview:
Brand protection is the cycle and set of activities that a right holder attempts to keep outsiders from utilizing its licensed innovation without consent, as this might cause loss of income and, generally more critically, obliterates brand value, reputation, and trust. Brand Protection solution is a measured, adjustable, and coordinated set-up of facilitated arrangements and administrations. The solution empowers any worldwide association to exhaustively guard its image online by consolidating restrictive algorithms with a variety of vital alliances that give access to the broadest arrangement of Internet information sources in the business. With designated brand attacks on the rise, many ventures seek a comprehensive way to deal with brand protection, utilizing various Platform components. By utilizing the right mix of Brand Protection solution parts, global organizations can ideally address their remarkable image security needs.
Growth Drivers
- The rise in focus on safeguarding product and brand integrity
- Stringent policies on counterfeiting activities, and increased awareness of human safety
Roadblocks
- The technologies used for authentication and brand protection require high investment
- Safety standards prescribed by governments and other regulatory bodies
Opportunities
- Expansion of technologies such as blockchain and cloud computing
- Increasing demand from emerging economies
Challenges
- Spreading awareness about the authentication of products
Competitive Landscape:
The leading players in the market, to gain competitive advantage are making acquisitions of the companies and by combining the technology develop new technology solution. Also, companies are launching their own solutions to deliver customer quality and fulfill their needs for brand protection.
Some of the key players profiled in the report are MarkMonitor (United States), Resolver (Canada), BrandShield (United Kingdom), PhishLabs (United States), BrandVerity (United States), AppDetex (United States), Hubstream (United States), Pointer Brand Protection (Netherlands), Red Points Solutions (Spain) and Custodian Solutions (United Kingdom). Additionally, following companies can also be profiled that are part of our coverage like Incopro (United Kingdom), OPTEL (Verify Brand) (Canada) and CSC (United States). Analyst at AMA Research see United States Players to retain maximum share of Global Brand Protection Solutions market by 2026.
Latest Market Insights:
On 5 November 2019, OpSec Security, an Investcorp portfolio company and a global leader in anti-counterfeiting and brand protection solutions, and Clarivate Analytics plc, a global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced they have signed a definitive agreement whereby OpSec Security will acquire the MarkMonitor brand protection, antipiracy and antifraud business from Clarivate. Clarivate will retain the MarkMonitor Domain Management business. By combining their expertise and industry-leading technologies, customers will have access to an integrated end-to-end solution to protect revenue streams, product integrity, and brand reputation in a more holistic and streamlined manner.
On 30 January 2020, Corsearch, a trademark and brand protection solutions leader, is pleased to announce the acquisition of Pointer Brand Protection, a prominent provider of anti-counterfeiting and brand protection services. The acquisition further extends Corsearch’s fast-growing brand protection offering and provides a comprehensive new service for brand owners and legal professionals. For the first time, a consolidated suite of technologically advanced solutions will support the research, clearance, monitoring, investigative, and enforcement needs of the brand lifecycle.
What Can be Explored with the Brand Protection Solutions Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Brand Protection Solutions Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Brand Protection Solutions
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Brand Protection Solutions market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Brand Protection Solutions market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Government Regulatory Bodies, Industrial Associations, Technology Research Firms and Technology Suppliers.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.