About Data Masking Technology
Data masking is obfuscating sensitive information within database production. It require replica data making which is same to original one. It is essential in regulated industries. It offer protection of personal identifiable information from overexposure. Data masking technology helps organisation to mask their essential data and expose as needed to test teams or database administrators without compromising the data or getting out of compliance. Hence it reduces risk for data breach. Thus, the demand for data masking technology has been raised.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The market of Data Masking Technology is expected to grow with rising demand from end use industries. Several companies are operating in the market to provide Data Masking Technology for multiple equipment’s coatings. The market is highly fragmented with the presence of several market players. They are gaining attention owing to their innovative and novel portfolio. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
SAP SE (Germany), Hewlett Packard Enterprise (United States), Microsoft Corporation (United States), Informatica Corporation (United States), Oracle Corporation (United States), CA Technologies (United States), Imperva Inc. (United States), Delphix Corp (United States), IBM Corporation (United States) and Compuware Corporation (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Data Masking Technology market by Type (Static Data Masking (SDM) and Dynamic Data Masking (DDM)) and Region.
On the basis of geography, the market of Data Masking Technology has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Use, the sub-segment i.e. BFSI will boost the Data Masking Technology market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud will boost the Data Masking Technology market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organisation Size , the sub-segment i.e. SMEs will boost the Data Masking Technology market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Huge Demand for Dynamic Data Masking Technology to manage Huge Amount of Data
Market Growth Drivers:
Rising Essential Data of Government, BFSI, Automotive and Others and Growing Demand for Adoptions of Data Masking Technology to Maintain Authencity and Safety of Data
Challenges:
Lack of Technical Personnel Handling
Restraints:
Less Developed Technological Infrastructure in Emerging Countries of Middle East and South America
Opportunities:
Increasing Technological Advancements with Real Time Analysis and Augmenting Concern regarding Data Breaches, Data Hacking has created Growth Opportunities
Market Leaders and their expansionary development strategies
In October 2023, IBM Security partnered with Teradata, a data warehousing and analytics platform company, to integrate IBM's Guardium Data Privacy Manager with Teradata's Vantage platform. This collaboration facilitates easier data masking for organizations using Teradata solutions.
In October 2023, IBM announces the launch of IBM Data Privacy Suite v4.2, featuring enhanced data masking capabilities with AI-powered pseudonymization and synthetic data generation. This update focuses on reducing privacy risks while preserving data utility for analytics and testing purposes.
Key Target Audience
Data Masking Technology Providers, Regulatory Authorities, New Entrants/Investors, Strategic Business Planners, Governments and End Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.