Global Permanent Life Insurance

Permanent Life Insurance Comprehensive Study by Type (Whole Life Insurance (Non-Participating Whole Life Insurance, Participating Whole Life Insurance), Universal Life Insurance, Variable Universal Life Insurance, Indexed Universal Life Insurance), Sales (Agency, Brokers, Bancassurance, Digital & Direct Channels), End User (Individual, Advisors, Employers, Institutions, Others) Players and Region - Global Market Outlook to 2030

Permanent Life Insurance Market by XX Submarkets | Forecast Years 2024-2030 | CAGR: 7.1%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Permanent Life Insurance
Permanent life insurance is a form of life insurance policy which do not expire through the lifespan with the death benefits, cash value, and saving portion. It is available in four types of whole life insurance, universal life insurance, variable universal life insurance, and indexed universal life insurance. It offers coverage for the full lifetime of the insured and grows at a guaranteed rate. The permanent life policy has a premium with a fixed rate that can be higher than the term life. The permanent life insurance market is expected to grow in the coming years, driven by increasing awareness, growing affluence, and a shift in demographics. However, the industry will need to address challenges such as high costs, complexity, and lack of financial literacy to continue its growth trajectory.

AttributesDetails
Study Period2018-2030
Base Year2023
UnitValue (USD Million)
CAGR7.1%


The global market is highly competitive and consists of a limited number of providers competing. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Permanent Life Insurance market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

MetLife, Inc. (United States), Legal & General Group plc (United Kingdom), Berkshire Hathaway Inc. (United States), Allianz SE (Germany), Allstate Corporation (United States), Chubb (United States), American International Group (United States), Axa S.A. (France), Fidelity National Financial, Inc. (United States) and Aflac Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Prudential Financial, Inc. (United States), AIA Group Limited (Hong Kong) and Guardian Life Insurance Company (United States).

Segmentation Overview
AMA Research has segmented the market of Global Permanent Life Insurance market by Type (Whole Life Insurance (Non-Participating Whole Life Insurance, Participating Whole Life Insurance), Universal Life Insurance, Variable Universal Life Insurance and Indexed Universal Life Insurance) and Region.



On the basis of geography, the market of Permanent Life Insurance has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales, the sub-segment i.e. Agency will boost the Permanent Life Insurance market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Individual will boost the Permanent Life Insurance market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Increasing Consumption of Permanent Life Insurance among the Working-Class People

Market Growth Drivers:
Demand for Insurance Policies that do not Expire Covering Lifetime of Savings and Easy Availability of Life Insurance Policies with the Death Benefits and Cash Value

Challenges:
High-Cost Insurance Premium Rates Involved in Permanent Life Insurance Market

Restraints:
Regulatory Compliances and Standards Involved with Permanent Life Insurance Market

Opportunities:
Surging Demand for Permanent Life Insurance from Developing Countries and Growing Awareness about the Permanent Life Insurance Market

Market Leaders and their expansionary development strategies
On 1st March 2021, The Guardian Life Insurance Company of America (Guardian Life) announced an alliance with Protective Life Insurance Company to make Protective Lifetime Assurance Universal Life available through Guardian's financial representatives. The product allows clients to lock in competitively priced premiums for the life of their policy and offers level pricing with the longevity of permanent life insurance. Policyholders can also recoup a portion of their paid premiums, at no added cost, starting at year ten if they decide to cancel the policy.
On 14th October 2021, Fidelity & Guaranty Life Insurance Co. acquired a 30 percent stake in Freedom Equity Group — an independent marketing organization that focuses on the sale of index universal life (IUL) insurance and index annuities. F&G says it’s acquiring the Arroyo Grande, California-based IMO to diversify by expanding sales of IUL policies to middle-income consumers.
State-Level Regulation: The insurance industry is primarily regulated at the state level by individual state insurance departments. These departments oversee the industry and ensure that insurance companies have the financial resources to meet their obligations to policyholders., and National Association of Insurance Commissioners (NAIC): This organization is not a regulatory body itself, but it comprises chief insurance regulators from all states. The NAIC works to establish best practices and promote uniformity in insurance regulations across different states to protect consumers.

Key Target Audience
Permanent Life Insurance Providers, Permanent Life Insurance Industry Association, Financial Investors/Banks/Association, Regulatory Bodies, Research and Development Institutes and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Whole Life Insurance (Non-Participating Whole Life Insurance, Participating Whole Life Insurance)
  • Universal Life Insurance
  • Variable Universal Life Insurance
  • Indexed Universal Life Insurance
By Sales
  • Agency
  • Brokers
  • Bancassurance
  • Digital & Direct Channels

By End User
  • Individual
  • Advisors
  • Employers
  • Institutions
  • Others

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Demand for Insurance Policies that do not Expire Covering Lifetime of Savings
      • 3.2.2. Easy Availability of Life Insurance Policies with the Death Benefits and Cash Value
    • 3.3. Market Challenges
      • 3.3.1. High-Cost Insurance Premium Rates Involved in Permanent Life Insurance Market
    • 3.4. Market Trends
      • 3.4.1. Increasing Consumption of Permanent Life Insurance among the Working-Class People
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Permanent Life Insurance, by Type, Sales, End User and Region (value and price ) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global Permanent Life Insurance (Value)
      • 5.2.1. Global Permanent Life Insurance by: Type (Value)
        • 5.2.1.1. Whole Life Insurance (Non-Participating Whole Life Insurance, Participating Whole Life Insurance)
        • 5.2.1.2. Universal Life Insurance
        • 5.2.1.3. Variable Universal Life Insurance
        • 5.2.1.4. Indexed Universal Life Insurance
      • 5.2.2. Global Permanent Life Insurance by: Sales (Value)
        • 5.2.2.1. Agency
        • 5.2.2.2. Brokers
        • 5.2.2.3. Bancassurance
        • 5.2.2.4. Digital & Direct Channels
      • 5.2.3. Global Permanent Life Insurance by: End User (Value)
        • 5.2.3.1. Individual
        • 5.2.3.2. Advisors
        • 5.2.3.3. Employers
        • 5.2.3.4. Institutions
        • 5.2.3.5. Others
      • 5.2.4. Global Permanent Life Insurance Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
    • 5.3. Global Permanent Life Insurance (Price)
      • 5.3.1. Global Permanent Life Insurance by: Type (Price)
  • 6. Permanent Life Insurance: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. MetLife, Inc. (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Legal & General Group plc (United Kingdom)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Berkshire Hathaway Inc. (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Allianz SE (Germany)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Allstate Corporation (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Chubb (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. American International Group (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Axa S.A. (France)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Fidelity National Financial, Inc. (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Aflac Inc. (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Permanent Life Insurance Sale, by Type, Sales, End User and Region (value and price ) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global Permanent Life Insurance (Value)
      • 7.2.1. Global Permanent Life Insurance by: Type (Value)
        • 7.2.1.1. Whole Life Insurance (Non-Participating Whole Life Insurance, Participating Whole Life Insurance)
        • 7.2.1.2. Universal Life Insurance
        • 7.2.1.3. Variable Universal Life Insurance
        • 7.2.1.4. Indexed Universal Life Insurance
      • 7.2.2. Global Permanent Life Insurance by: Sales (Value)
        • 7.2.2.1. Agency
        • 7.2.2.2. Brokers
        • 7.2.2.3. Bancassurance
        • 7.2.2.4. Digital & Direct Channels
      • 7.2.3. Global Permanent Life Insurance by: End User (Value)
        • 7.2.3.1. Individual
        • 7.2.3.2. Advisors
        • 7.2.3.3. Employers
        • 7.2.3.4. Institutions
        • 7.2.3.5. Others
      • 7.2.4. Global Permanent Life Insurance Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
    • 7.3. Global Permanent Life Insurance (Price)
      • 7.3.1. Global Permanent Life Insurance by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Permanent Life Insurance: by Type(USD Million)
  • Table 2. Permanent Life Insurance Whole Life Insurance (Non-Participating Whole Life Insurance, Participating Whole Life Insurance) , by Region USD Million (2018-2023)
  • Table 3. Permanent Life Insurance Universal Life Insurance , by Region USD Million (2018-2023)
  • Table 4. Permanent Life Insurance Variable Universal Life Insurance , by Region USD Million (2018-2023)
  • Table 5. Permanent Life Insurance Indexed Universal Life Insurance , by Region USD Million (2018-2023)
  • Table 6. Permanent Life Insurance: by Sales(USD Million)
  • Table 7. Permanent Life Insurance Agency , by Region USD Million (2018-2023)
  • Table 8. Permanent Life Insurance Brokers , by Region USD Million (2018-2023)
  • Table 9. Permanent Life Insurance Bancassurance , by Region USD Million (2018-2023)
  • Table 10. Permanent Life Insurance Digital & Direct Channels , by Region USD Million (2018-2023)
  • Table 11. Permanent Life Insurance: by End User(USD Million)
  • Table 12. Permanent Life Insurance Individual , by Region USD Million (2018-2023)
  • Table 13. Permanent Life Insurance Advisors , by Region USD Million (2018-2023)
  • Table 14. Permanent Life Insurance Employers , by Region USD Million (2018-2023)
  • Table 15. Permanent Life Insurance Institutions , by Region USD Million (2018-2023)
  • Table 16. Permanent Life Insurance Others , by Region USD Million (2018-2023)
  • Table 17. South America Permanent Life Insurance, by Country USD Million (2018-2023)
  • Table 18. South America Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 19. South America Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 20. South America Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 21. Brazil Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 22. Brazil Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 23. Brazil Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 24. Argentina Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 25. Argentina Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 26. Argentina Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 27. Rest of South America Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 28. Rest of South America Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 29. Rest of South America Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 30. Asia Pacific Permanent Life Insurance, by Country USD Million (2018-2023)
  • Table 31. Asia Pacific Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 32. Asia Pacific Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 33. Asia Pacific Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 34. China Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 35. China Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 36. China Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 37. Japan Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 38. Japan Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 39. Japan Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 40. India Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 41. India Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 42. India Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 43. South Korea Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 44. South Korea Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 45. South Korea Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 46. Taiwan Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 47. Taiwan Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 48. Taiwan Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 49. Australia Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 50. Australia Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 51. Australia Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 52. Rest of Asia-Pacific Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 53. Rest of Asia-Pacific Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 54. Rest of Asia-Pacific Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 55. Europe Permanent Life Insurance, by Country USD Million (2018-2023)
  • Table 56. Europe Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 57. Europe Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 58. Europe Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 59. Germany Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 60. Germany Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 61. Germany Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 62. France Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 63. France Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 64. France Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 65. Italy Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 66. Italy Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 67. Italy Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 68. United Kingdom Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 69. United Kingdom Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 70. United Kingdom Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 71. Netherlands Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 72. Netherlands Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 73. Netherlands Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 74. Rest of Europe Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 75. Rest of Europe Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 76. Rest of Europe Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 77. MEA Permanent Life Insurance, by Country USD Million (2018-2023)
  • Table 78. MEA Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 79. MEA Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 80. MEA Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 81. Middle East Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 82. Middle East Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 83. Middle East Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 84. Africa Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 85. Africa Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 86. Africa Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 87. North America Permanent Life Insurance, by Country USD Million (2018-2023)
  • Table 88. North America Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 89. North America Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 90. North America Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 91. United States Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 92. United States Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 93. United States Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 94. Canada Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 95. Canada Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 96. Canada Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 97. Mexico Permanent Life Insurance, by Type USD Million (2018-2023)
  • Table 98. Mexico Permanent Life Insurance, by Sales USD Million (2018-2023)
  • Table 99. Mexico Permanent Life Insurance, by End User USD Million (2018-2023)
  • Table 100. Permanent Life Insurance: by Type(USD/Units)
  • Table 101. Company Basic Information, Sales Area and Its Competitors
  • Table 102. Company Basic Information, Sales Area and Its Competitors
  • Table 103. Company Basic Information, Sales Area and Its Competitors
  • Table 104. Company Basic Information, Sales Area and Its Competitors
  • Table 105. Company Basic Information, Sales Area and Its Competitors
  • Table 106. Company Basic Information, Sales Area and Its Competitors
  • Table 107. Company Basic Information, Sales Area and Its Competitors
  • Table 108. Company Basic Information, Sales Area and Its Competitors
  • Table 109. Company Basic Information, Sales Area and Its Competitors
  • Table 110. Company Basic Information, Sales Area and Its Competitors
  • Table 111. Permanent Life Insurance: by Type(USD Million)
  • Table 112. Permanent Life Insurance Whole Life Insurance (Non-Participating Whole Life Insurance, Participating Whole Life Insurance) , by Region USD Million (2025-2030)
  • Table 113. Permanent Life Insurance Universal Life Insurance , by Region USD Million (2025-2030)
  • Table 114. Permanent Life Insurance Variable Universal Life Insurance , by Region USD Million (2025-2030)
  • Table 115. Permanent Life Insurance Indexed Universal Life Insurance , by Region USD Million (2025-2030)
  • Table 116. Permanent Life Insurance: by Sales(USD Million)
  • Table 117. Permanent Life Insurance Agency , by Region USD Million (2025-2030)
  • Table 118. Permanent Life Insurance Brokers , by Region USD Million (2025-2030)
  • Table 119. Permanent Life Insurance Bancassurance , by Region USD Million (2025-2030)
  • Table 120. Permanent Life Insurance Digital & Direct Channels , by Region USD Million (2025-2030)
  • Table 121. Permanent Life Insurance: by End User(USD Million)
  • Table 122. Permanent Life Insurance Individual , by Region USD Million (2025-2030)
  • Table 123. Permanent Life Insurance Advisors , by Region USD Million (2025-2030)
  • Table 124. Permanent Life Insurance Employers , by Region USD Million (2025-2030)
  • Table 125. Permanent Life Insurance Institutions , by Region USD Million (2025-2030)
  • Table 126. Permanent Life Insurance Others , by Region USD Million (2025-2030)
  • Table 127. South America Permanent Life Insurance, by Country USD Million (2025-2030)
  • Table 128. South America Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 129. South America Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 130. South America Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 131. Brazil Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 132. Brazil Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 133. Brazil Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 134. Argentina Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 135. Argentina Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 136. Argentina Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 137. Rest of South America Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 138. Rest of South America Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 139. Rest of South America Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 140. Asia Pacific Permanent Life Insurance, by Country USD Million (2025-2030)
  • Table 141. Asia Pacific Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 142. Asia Pacific Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 143. Asia Pacific Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 144. China Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 145. China Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 146. China Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 147. Japan Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 148. Japan Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 149. Japan Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 150. India Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 151. India Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 152. India Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 153. South Korea Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 154. South Korea Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 155. South Korea Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 156. Taiwan Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 157. Taiwan Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 158. Taiwan Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 159. Australia Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 160. Australia Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 161. Australia Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 162. Rest of Asia-Pacific Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 163. Rest of Asia-Pacific Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 164. Rest of Asia-Pacific Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 165. Europe Permanent Life Insurance, by Country USD Million (2025-2030)
  • Table 166. Europe Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 167. Europe Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 168. Europe Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 169. Germany Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 170. Germany Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 171. Germany Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 172. France Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 173. France Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 174. France Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 175. Italy Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 176. Italy Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 177. Italy Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 178. United Kingdom Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 179. United Kingdom Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 180. United Kingdom Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 181. Netherlands Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 182. Netherlands Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 183. Netherlands Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 184. Rest of Europe Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 185. Rest of Europe Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 186. Rest of Europe Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 187. MEA Permanent Life Insurance, by Country USD Million (2025-2030)
  • Table 188. MEA Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 189. MEA Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 190. MEA Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 191. Middle East Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 192. Middle East Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 193. Middle East Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 194. Africa Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 195. Africa Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 196. Africa Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 197. North America Permanent Life Insurance, by Country USD Million (2025-2030)
  • Table 198. North America Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 199. North America Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 200. North America Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 201. United States Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 202. United States Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 203. United States Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 204. Canada Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 205. Canada Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 206. Canada Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 207. Mexico Permanent Life Insurance, by Type USD Million (2025-2030)
  • Table 208. Mexico Permanent Life Insurance, by Sales USD Million (2025-2030)
  • Table 209. Mexico Permanent Life Insurance, by End User USD Million (2025-2030)
  • Table 210. Permanent Life Insurance: by Type(USD/Units)
  • Table 211. Research Programs/Design for This Report
  • Table 212. Key Data Information from Secondary Sources
  • Table 213. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Permanent Life Insurance: by Type USD Million (2018-2023)
  • Figure 5. Global Permanent Life Insurance: by Sales USD Million (2018-2023)
  • Figure 6. Global Permanent Life Insurance: by End User USD Million (2018-2023)
  • Figure 7. South America Permanent Life Insurance Share (%), by Country
  • Figure 8. Asia Pacific Permanent Life Insurance Share (%), by Country
  • Figure 9. Europe Permanent Life Insurance Share (%), by Country
  • Figure 10. MEA Permanent Life Insurance Share (%), by Country
  • Figure 11. North America Permanent Life Insurance Share (%), by Country
  • Figure 12. Global Permanent Life Insurance: by Type USD/Units (2018-2023)
  • Figure 13. Global Permanent Life Insurance share by Players 2023 (%)
  • Figure 14. Global Permanent Life Insurance share by Players (Top 3) 2023(%)
  • Figure 15. Global Permanent Life Insurance share by Players (Top 5) 2023(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. MetLife, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 18. MetLife, Inc. (United States) Revenue: by Geography 2023
  • Figure 19. Legal & General Group plc (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 20. Legal & General Group plc (United Kingdom) Revenue: by Geography 2023
  • Figure 21. Berkshire Hathaway Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 22. Berkshire Hathaway Inc. (United States) Revenue: by Geography 2023
  • Figure 23. Allianz SE (Germany) Revenue, Net Income and Gross profit
  • Figure 24. Allianz SE (Germany) Revenue: by Geography 2023
  • Figure 25. Allstate Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 26. Allstate Corporation (United States) Revenue: by Geography 2023
  • Figure 27. Chubb (United States) Revenue, Net Income and Gross profit
  • Figure 28. Chubb (United States) Revenue: by Geography 2023
  • Figure 29. American International Group (United States) Revenue, Net Income and Gross profit
  • Figure 30. American International Group (United States) Revenue: by Geography 2023
  • Figure 31. Axa S.A. (France) Revenue, Net Income and Gross profit
  • Figure 32. Axa S.A. (France) Revenue: by Geography 2023
  • Figure 33. Fidelity National Financial, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 34. Fidelity National Financial, Inc. (United States) Revenue: by Geography 2023
  • Figure 35. Aflac Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 36. Aflac Inc. (United States) Revenue: by Geography 2023
  • Figure 37. Global Permanent Life Insurance: by Type USD Million (2025-2030)
  • Figure 38. Global Permanent Life Insurance: by Sales USD Million (2025-2030)
  • Figure 39. Global Permanent Life Insurance: by End User USD Million (2025-2030)
  • Figure 40. South America Permanent Life Insurance Share (%), by Country
  • Figure 41. Asia Pacific Permanent Life Insurance Share (%), by Country
  • Figure 42. Europe Permanent Life Insurance Share (%), by Country
  • Figure 43. MEA Permanent Life Insurance Share (%), by Country
  • Figure 44. North America Permanent Life Insurance Share (%), by Country
  • Figure 45. Global Permanent Life Insurance: by Type USD/Units (2025-2030)
List of companies from research coverage that are profiled in the study
  • MetLife, Inc. (United States)
  • Legal & General Group plc (United Kingdom)
  • Berkshire Hathaway Inc. (United States)
  • Allianz SE (Germany)
  • Allstate Corporation (United States)
  • Chubb (United States)
  • American International Group (United States)
  • Axa S.A. (France)
  • Fidelity National Financial, Inc. (United States)
  • Aflac Inc. (United States)
Additional players considered in the study are as follows:
Prudential Financial, Inc. (United States) , AIA Group Limited (Hong Kong) , Guardian Life Insurance Company (United States)
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Key Highlights of Report


Apr 2024 205 Pages 72 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global Permanent Life Insurance Quantitative research analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as MetLife, Inc. (United States), Legal & General Group plc (United Kingdom), Berkshire Hathaway Inc. (United States), Allianz SE (Germany), Allstate Corporation (United States), Chubb (United States), American International Group (United States), Axa S.A. (France), Fidelity National Financial, Inc. (United States) and Aflac Inc. (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Increasing Consumption of Permanent Life Insurance among the Working-Class People" is seen as one of major influencing trends for Permanent Life Insurance Market during projected period 2023-2030.
The Permanent Life Insurance market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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