About Microlearning Software
Microlearning software enables businesses to deliver training and learning content in bite-sized chunks that may be digested in a short amount of time. HR and learning and development departments use microlearning tools to help employees learn in the workplace. Short bursts of focused educational content that fit into a daily workflow and are accessible on any device are provided by these training solutions for employees. Companies can either produce their own content or use an existing library of learning content, which includes video, flashcards, and more. Recent pandemic has shifted focus online learning and has increased the adoption of Gamification for faster learning. North America and Asia Pacific are two primary markets of the microlearning software.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Fast paced corporate lifestyle and the constant requirement to upscale skills has led to enterprises adopting a microlearning services and solutions. The microlearning solutions allow enterprises to train and educate its employees in short period of time, and retain high skilled employees for longer duration of time. Microlearning also enables enterprises to better engage with employees through Gamification mechanisms. Asia Pacific and North America are the two biggest markets of microlearning software. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM Corporation (United States), Mindtree Limited (India), Saba Software (United States), SwissVBS (Canada), Axonify Inc. (Canada), Epignosis (United States), Bigtincan (United States), Cornerstone OnDemand Inc. (United States), iSpring Solutions (United States) and Qstream Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are EdApp (United States), Gnowbe (Singapore) and LearnUpon Limited (Ireland).
Segmentation Overview
AMA Research has segmented the market of Global Microlearning Software market by and Region.
On the basis of geography, the market of Microlearning Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Use, the sub-segment i.e. Telecom and IT will boost the Microlearning Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organisation Size , the sub-segment i.e. SMEs will boost the Microlearning Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Solution will boost the Microlearning Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment , the sub-segment i.e. Cloud will boost the Microlearning Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Gamification has increased in Popularity especially in Relation to Customer Engagement
Market Growth Drivers:
Increasing Focus on Online Training especially after Recent Pandemic, Rising Adoption of Cloud Computing Solutions by Enterprises and Growing Need for Constant Skill Upgradation in Workers and Professionals
Challenges:
Lack of IT and Related Infrastructure in Developing Countries
Restraints:
Less Awareness about the Potential Benefits of Microlearning
Opportunities:
Integration of Augmented Reality, Virtual Reality, Machine Learning and Artificial Intelligence could accelerate the Growth in Market
Market Leaders and their expansionary development strategies
In 2021, Axonify Inc., a Canada based software developer specialised in providing frontline training and communications solutions online has announced acquisition of MLevel, which is a data-driven digital learning platform targeted to enterprise clients. The acquisition of the two entities would combine industry leading solutions in the microlearning space for the enterprises.
In 2019, Access Group, a United Kingdom based leading provider of business management software and solutions has announced acquisition of MicroLearn, which is a small enterprises specialised in providing learning solutions. MicroLearn provides a blended micro-learning approach to boost an organisation’s learning culture. The digital learning space is rapidly expanding and the acquisition comes at a critical stage. Providing huge market prospectus for Access Group over the coming years.
Key Target Audience
Microlearning Software Developers and Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Analysts and Strategic Business Planners and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.