About Content Moderation Service
The content moderator service basically defines two primary functions such as protect and promote. In which they perform screening, monitoring, and approving content. These contents are in various forms including text, image, video, blog posts, reviews, feedback. As all over the globe many internet users are creating billions of content and publishing them over the internet, thus creating a huge issue regarding the brand image. Technology advancement in moderation techniques such as the involvement of artificial intelligence and machine learning in the moderation process. As we see the major growing aspects behind this market are the growing penetration of internet service. On the region basis, the market is having strong growth in North America followed by South & Central America and India.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | North America |
Unit | Value (USD Million) |
CAGR | 10.46% |
The market is fragmented by key vendors who are focusing on production technologies, improving efficiency and shelf life. Growth opportunities can be captured by tracking the ongoing process improvement and financial flexibility to invest in optimal strategies.The Players having a strong hold in the market are Microsoft Corporation. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Content Moderation Service market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Google LLC (United States), Microsoft Corporation (United States), Accenture PLC (Ireland), Clarifai Inc. (United States), Cogito Tech LLC (United States), Appen Limited (Australia), Besedo Global Services AB (Sweden), Alegion Inc. (United States), Amazon.com, Inc. (United States) and Cognizant Technology Solutions Corporation (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Conectys (Romania), GlobalLogic Inc. (United States) and International Business Machines Corporation (United States).
Segmentation Overview
AMA Research has segmented the market of Global Content Moderation Service market by Type (Software and Services), Application (Media & Entertainment, Retail & E-Commerce, Packaging & Labeling, Healthcare & Life Sciences, Government, Telecom and Others) and Region.
On the basis of Type, Services are dominating the market in the year 2022On the basis of application, Packaging & Labeling segment is dominating the market in the year 2022 where as Retail & E-commerce segment stood as second largest market .On the basis of geography, the market of Content Moderation Service has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2022. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Services, the sub-segment i.e. Pre-Moderation will boost the Content Moderation Service market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Machine Moderation, Augmented Security Features and Decoupled Rendering
Market Growth Drivers:
Growing Demand for Content Moderation, Rise of Social Media and Increasing Technical Complications in Deleting Content
Challenges:
Lack of Content Moderators with a Multitude of Skills and Technology Challenges
Restraints:
Lack of crisis managment during moderation process
Opportunities:
Ai-Based Content Moderation Solutions
In Jun 2019, Facebook announced the expansion of tools used by content moderators to resist the psychological effects of Facebook posts. The Facebook content moderation facility is operated by third-party cognizant.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Content Moderation Service providers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.