About Messaging Security
Unified threat management (UTM) consists of a subcategory called messaging security which focuses on protecting and securing companies' content or messaging data infrastructure. These communication channels can include messaging apps, email software and any other social network instant messaging platforms. The messaging security program can help secure the devices and restrain a wider range of viruses or any malware attacks. It helps in ensuring the security, confidentiality, and authenticity of the companies communication methods.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
NortonLifeLock Inc. (Symantec) (United States), McAfee, LLC (United States), Cisco Systems, Inc. (United States), Trend Micro Inc. (Japan), Proofpoint, Inc. (United States), Sophos Ltd. (United Kingdom), Forcepoint LLC (United States), Syniverse Technologies LLC (United States), Microsoft Corporation (United States), F-Secure Corporation (Finland) and Trustwave Holdings, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Mimecast Services Ltd. (United Kingdom), Check Point Software Technologies Ltd. (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Messaging Security market by Type (Social Network Security, Email Protection, Messaging Gateway Security and Others) and Region.
On the basis of geography, the market of Messaging Security has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment, the sub-segment i.e. Cloud-based will boost the Messaging Security market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Solution, the sub-segment i.e. Anti-Malware will boost the Messaging Security market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Government will boost the Messaging Security market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The emerging 5G network will increase the connected IoT devices which dramatically increase the network vulnerability and hence the risk of cyberattacks will increase. The demand for messaging security will automatically increase for the protection of data generated in the device. And so the various messaging security solutions are being developed by combining the traditional and new control for the network.
Market Growth Drivers:
Growing Usage IoT Devices for Messaging, Rising Number of Cyber Security Threat and Increasing Demand for Messaging Security in an Organisation
Challenges:
Intense Competition Due to Various Players in the Market
Restraints:
Stringent Regulatory Compliance Might be the Hindrance for the Market and Less Awareness about the Messaging Security Programs
Opportunities:
Surging Demand from Developing Countries
Market Leaders and their expansionary development strategies
In April 2024, Beeper, the upstart messaging app that attempts to corral all your messaging services into one inbox, is being acquired by Automattic, the giant that runs Wordpress.com, Tumblr, and a number of other hugely popular web properties.
In June 2023, WhatsApp has launched a new Security Hub mini-site, which provides a complete overview of the various safety and security tools available in the app, to help you manage your WhatsApp experience.
Key Target Audience
Messaging Security Providers, Messaging Security Distributors and Suppliers, Research and Development Institutes, Potential Investors, Industry Associations, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.