What is Mechanical Eyelash Market Scope?
An eyelash curler is a mechanical device that curls eyelashes for cosmetic purposes. It is operated by hand. Only the upper eyelashes are curled in most cases. They are used to enhance the appearance of eyelashes by making them longer, fuller, and thicker. Their primary function is to add beauty and style to the wearer, and they can also serve as a useful beauty accessory. Metal eyelash curlers with rubber pads where the curlers make touch the lashes are common.
The Mechanical Eyelash market study is being classified by Type (Synthetic Fibre and Natural Hair) and major geographies with country level break-up.
The demand for Mechanical Eyelash is increasing with each passing day. The Companies in this industry are facing many challenges. The Industry leaders are facing competition from Bluemercury, Stila, Sephora, Ulta Beauty Supplies, Molton Brown, Kiehl's, M.A.C. Corp . Many international as well as domestic companies are also participants in the industry and directly compete with leaders. It has been identified that market-leading players are investing heavily in technological development, resource utilization to boost the market position. Analysts at AMA predicts that Vendors from United States will contribute to the maximum growth of Global Mechanical Eyelash market throughout the predicted period.
Ardell (United States), ESQIDO (Canada), Elf (United States), Kiss (United States), Revlon (United States), Shu Uemura (Japan), MAC (Canada), Makeup Geek (United States), Benefit Cosmetics (United States) and NARS Cosmetics (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Eye Candy (United States), Eylure (United Kingdom) and House of Lashes (United States).
Segmentation Analysis
Analyst at AMA have segmented the market study of Global Mechanical Eyelash market by Type, Application and Region.
On the basis of geography, the market of Mechanical Eyelash has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their development strategies
In February 2020 E.L.F. released a statement stating the acquisition of W3LL People. The acquisition was motivated by E.L.F.'s goal to diversify its brand portfolio and enter the clean beauty market. E.L.F retail partners, including Target, will be attracted to W3LL People's 12 years of clean beauty experience and high-quality product line, which will be combined with E.L.F.'s many capabilities from operations to marketing.
Influencing Market Trend
- Personal Care Companies' Significant Innovation Effort has Resulted in the Introduction of New Product Development
Market Drivers
- Increase in Use of Personal Care Products and Devices have become a Necessity for Personal Grooming
- The Rise in Standard of Living and Disposable Income Drives the Market
Opportunities
- Mechanical Eyelashes are Easy to Use also Less Expensive and is Light-Weighted
Restraints
- Any Manufacturing Defect in Eyelash Curler could Seriously Injure the Customer’s Eye
- Different Countries have Different Regulations which Companies have to Comply
Challenges
- Extra Pressure while Merely Curling and Pushing on them During Curling can cause Root Thinning
- Carelessness while Curling could cause Eyelashes to Weaken and Eventually Shed which Very Harmful as they Protect the Eyes
Key Target Audience
Venture and Capitalist, Mechanical Eyelash Suppliers and Distributors, Raw materials Suppliers, New entrants/investors, Analysts and Strategic Business Partners and End-use industries
Customization available in this Study:
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