What is Call Tracking System Market?
Call tracking system used to record information about an incoming call your business is receiving, for some reason even the telephone call itself. It is used mainly to help companies determine which marketing platforms are the most profitable. Call tracking measures the impact of marketing efforts on lead generation and sales. It was born from evidence-based marketers’ desire for increased visibility into lead sources.
The market study is being classified and major geographies with country level break-up.
Leadtosale Limited (New Zealand), Agile CRM (United States), CallAction (United States), Convirza (United States), CallFire Inc. (United States), CallTrackingMetrics (United States), Ringba (United States), Phonexa (United States), Clixtell (United States) and Modern Influence (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Look & Hook (United States), Caller Insight (United States), Call Tracker (United States), M&M Helton Enterprises (United States) and VoiceOps (United States).
The call tracking system market is fragmented as the market has a number of companies that offer call tracking systems and there are lots of new companies entering the call tracking system market due to relative ease of developing software. The companies are exploring the market by expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail competitive advantage through combined synergies.The Players having a strong hold in the market are Leadtosale Limited, Agile CRM, and CallAction. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Call Tracking System market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Call Tracking System market by Type, Application and Region.
On the basis of geography, the market of Call Tracking System has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Customer-centric solutions and an increasing number of call centers in the service sector
- Increasing Digitalization in various Industry of the Emerging Economies
Market Trend
- Rising Adoption of Technology like AI and Machine learning
Restraints
- High-cost Associated Systems
- Rising Threats of the Cybersecurity
Opportunities
- Technological Advancement and Development by the Call Tracking System
Challenges
- Lack of Skilled Working Professionals
Market Leaders and some development strategies
On 15th January 2019, Iovox, a global provider of inbound and outbound call tracking solutions, has announced the acquisition of France-based provider, WannaSpeak.
Key Target Audience
Call Tracking System Providers, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Other