What is Sentiment Analysis Software?
Sentiment analysis software is used to determining whether a piece of writing is positive, negative or neutral. It is software used for text analysis that combines natural language processing (NLP) and machine learning techniques to assign weighted sentiment scores to the entities, topics. Sentiment analysis software very helps full for data analysts within large enterprises gauge public opinion, understand customer experiences conduct nuanced market research, and monitor brand and product reputation. This has led to significant growth in the global sentiment analysis software market in the forecast period.
The market study is broken down and major geographies with country level break-up.
The Players having a strong hold in the market are IBM, Angoss Software Corporation, Clarabridge, and SAP SE. Analysts at AMA Research estimates that Players from United States will contribute to the maximum growth of Global Sentiment Analysis Software market throughout the predicted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM (United States), Angoss Software Corporation (Canada), Clarabridge (United States), SAP SE (Germany), Bitext Innovations, S.L. (United States), Brandwatch (United Kingdom), SAS Institute (United States), Basis Technology Corp (United States), OpenText Corporation (Canada) and Linguamatics (United Kingdom) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Sentiment Analysis Software market by Type, Application and Region.
On the basis of geography, the market of Sentiment Analysis Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Use Verticals, the sub-segment i.e. Telecommunication will boost the Sentiment Analysis Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organization Size, the sub-segment i.e. Small and Medium Enterprises will boost the Sentiment Analysis Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud-Based will boost the Sentiment Analysis Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Pricing Type, the sub-segment i.e. Monthly Subscription will boost the Sentiment Analysis Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Trend
- Recent Trend Emerged to Identify Developers
Market Drivers
- Increasing demand for information on opinions and sentiment globally is the major driver for the global sentiment analysis software. growing availability and popularity of opinion-rich resources such as online review sites and personal blogs, new opportunities, and challenges arise as people now can, and do, actively use information technologies to seek out and understand the opinions of others. Approximately 81% of Internet users have done online research on a product at least once.
Opportunities
- Technological Advancement and Development in the Sentiment Analysis is Creates Opportunities for Market
Restraints
- Less Ability of the Machine to Understand Human Emotion and Language
Challenges
- Lack of Skilled Professionals
Key Target Audience
Sentiment Analysis Software Providers, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors and Other
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.