About Optical Mouse
The global optical mouse market is expected to witness a high growth due to rapidly transforming computer technology and surged computer users worldwide. An optical mouse is an advanced computer pointing equipment which uses a light-emitting diode (LED), an optical sensor and digital signal processing (DSP) insist of the traditional mouse ball and electromechanical transducer. Movement is detected by sensing variations in reflected light, rather than by interpreting the motion of a rolling sphere.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 6.7% |
The optical mouse market is highly competitive, with a wide range of players offering products at different price points and with different features. The major players are constantly innovating and releasing new products to stay ahead of the competition. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Optical Mouse market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Koninklijke Philips N.V. (Netherlands), Logitech (Switzerland), Razer (United States), Corsair Components, Inc. (United States), ZAGG (United States), Microsoft Corporation (United States), Apple Inc. (United States), Samsung (South Korea), Lenovo Group Limited (Hong Kong) and Dell (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Intex Technologies (India) and Rapoo (China).
Segmentation Overview
AMA Research has segmented the market of Global Optical Mouse market by Type (Wireless and Wired) and Region.
On the basis of geography, the market of Optical Mouse has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Optical Mouse market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Light Source, the sub-segment i.e. LED will boost the Optical Mouse market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
New Innovative Products Introducing In the Market
Market Growth Drivers:
Rapidly Transforming Computer Technology and Surged Computer Users Worldwide
Challenges:
Penetration of Product into Underdeveloped Nations
Restraints:
High Cost As Compared to Other Wired Mice
Opportunities:
Rising Demand for Optical Mouse from Developing Nations
Market Leaders and their expansionary development strategies
In Oct 2023, Logitech G partnered with Esports Engine to develop AI-powered training solutions for gamers, potentially involving advanced tracking mice. The esports industry is booming, with increasing demand for training tools and technologies to enhance player performance.
In Jan 2024, Logitech G unveiled a new wireless gaming mouse with innovative sensor technology and customizable weight. the initial buzz is positive due to the combination of innovative sensor technology, customizable weight, and wireless connectivity.
Key Target Audience
Manufacturers of Optical Mouse, Suppliers of Raw Materials, Wholesalers, Distributors and Retailers of Optical Mouse, Electronics Industry, Governmental Bodies and Research Firms
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.