Global Stock Photography Market Overview:
Stock photography is highly utilized as digital collateral in marketing campaigns. The major trends in today’s industry, the enterprises are focusing on creating custom imagery for any campaigns instead of hiring any professional photographer. The modernization of digital marketing is highly contributing to the stock photography market. Basically, stock photographers are original creators of the imagery to the stock agencies. The stock photography is highly boosted as a marketing tool, it fills the gap in the project or any marketing campaigns. This industry is becoming saturated with emerging of new themes every year. The major trend in this market is focusing on authenticity and ethical marketing.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Forecast Period | 2022-2027 |
Historical Period | 2017-2021 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Growth Drivers
- The Aggressive Use of Image for Various Enclaves in Traditional Marketing Is Contributing the Growth in Stock Images
- High Growth in the Visual Content Industry
- Advancement in Content Delivery Market
- The advent of Digital Camera across the Globe
Roadblocks
- High Availability of Substitute Products-Such As Custom Photo Shoot
Opportunities
- Rising Number of Consumers in Commerce and Communication, Is Driving the Growth of the Market
- Increasing Penetration of Smartphones across the Globe
- High Growth on Social Media Channels Such As Instagram, Facebook, and Others
Challenges
- Rising Concern Related With the Brand Identity Issue
Competitive Landscape:
The global stock photography market is highly competitive and consists of some leading players along with few new market entrants. With respect to the market share, some of the market players are highly dominating the global market. These leading players are performing high strategic collaborative initiatives to enhance their market share to accelerate their profitability.
Some of the key players profiled in the report are Shutterstock (United States), Getty Images (United States), Adobe (United States), Visual China Group (China), Masterfile Corporation (Canada), ImageSource (United Kingdom), Cultura (France), Loopimages (United Kingdom), Alamy (United Kingdom), SuperStock (United States), Blendimages (United States) and RubberBall (United States). Additionally, following companies can also be profiled that are part of our coverage like Asiaimagesgroup (Singapore), Photononstop (France) and AgeFotostock (United States). Analyst at AMA Research see United Kingdom Vendors to retain maximum share of Global Stock Photography market by 2027. Considering Market by Stock Photo , the sub-segment i.e. Traditional or Macro stock will boost the Stock Photography market. Considering Market by License Model, the sub-segment i.e. Royalty-Free (RF) will boost the Stock Photography market. Considering Market by Product, the sub-segment i.e. Still Image will boost the Stock Photography market.
In Oct 2019, VSCO announced the partnership with Adobe Stock Premium to launch the VSCO Collection. It is a set of images created by the VSCO creators across the globe. Through this collaboration showcases underrepresented themes in stock photography.
What Can be Explored with the Stock Photography Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Stock Photography Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Stock Photography
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Stock Photography market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Stock Photography market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Stock Photography Suppliers and Distributors, Government Regulatory and Research Organizations and End-Use Industries.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.