About Oat Groats
Oats Groats can be referred to as any whole seed of grains or cereals which is thus minimally processed to remove the outer husk or hull of the grain. These groats have a hearty, chewy texture and should be soaked to soften them before cooking, moreover, it also helps in restraining the germ and bran. Oats are very healthy, rich in anti-nutrients, particularly phytic acid and also contain a high amount of Beta Glucans. Beta glucan helps in lowering bad cholesterol and triglycerides. There are three best methods for making oatmeal such as steel cut, stone ground or rolled oats.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 20.3% |
Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Oat Groats market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Bob Red Mill (United States), Grain Millers (United States), Gluten-Free Prairie (United States), Hodgson Mill (United States), Country Life Natural Foods (United States), Arrowhead Mills (United States) and Quaker Oats Company (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are To Your Health Sprouted Flour (United States) and NuNaturals (United States.
Segmentation Overview
AMA Research has segmented the market of Global Oat Groats market by Type (Organic Oat Groats, Steel Cut Oats and Other), Application (Humans' Food, Animals' Food and Other) and Region.
On the basis of geography, the market of Oat Groats has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Hypermarket will boost the Oat Groats market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Adopting Innovative Seed Breeding Techniques
Market Growth Drivers:
Increase in Inclination Towards Healthy Meals, The Surge to Demand for Convenience Food and Increased the Demand for Oats on Health and Wellness Grounds
Challenges:
Issues Related To Strong Environmental Variation
Restraints:
High Financials and Higher Number of Field Trials and Availability of Substitutes in Market
Opportunities:
Availability of Different Types and Flavored Oatmeal Globally and Use of Oatmeal in the Cosmetic Industry
Market Leaders and their expansionary development strategies
In August 2022, Created Inc.US based technology company acquired for an undisclosed amount the brave health oriented superfoods
In October 2023,Bob’s Red Mill is supercharging the oats category with its new Protein Oats, made from just one simple ingredient—whole grain rolled oats—with up to 60% more protein than regular oats. Available in organic and conventional varieties, these new Protein Oats have no added protein powder. Instead, they are grown from a special conventionally bred variety that is higher in protein than standard oats.
Key Target Audience
Oat Groats Manufactures, Oat Groats Distributors, Oat Groats Traders, End-Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.