About Internet Protocol Television (IPTV)
Internet protocol television is defined as the sending of television signals through packet data networks that uses IP addressing. Some of the features of internet protocol television are support for interactive TV, time shifting, personalization, low bandwidth requirement, accessible on multiple devices, among others. It offers various advantages of internet protocol television such as does not require to wire to get its signal, works on any existing internet connection and IPTV signals are 100% digital.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 16.5% |
The global internet protocol television market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Internet Protocol Television (IPTV) market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Verizon Communications Inc. (United States), Orange S.A. (France), Deutsche Telekom AG (Germany), Telefónica, S.A. (Spain), BT Group plc (United Kingdom), Rostelecom (Russia), SK Telecom Co., Ltd. (South Korea), Akamai Technologies, Inc. (United States), AT&T Inc. (United States) and Cisco Systems, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Ericsson AB (Sweden), Huawei Technologies Co., Ltd (China), Moftak Solutions (Pakistan), Tripleplay Services Ltd. (South Africa) and ARRIS International Plc (United States).
Segmentation Overview
AMA Research has segmented the market of Global Internet Protocol Television (IPTV) market by , Application (Residential Customers and Enterprise Customers) and Region.
On the basis of geography, the market of Internet Protocol Television (IPTV) has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
If we see Market by , the sub-segment i.e. will boost the Internet Protocol Television (IPTV) market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.Influencing Trend:
Increasing adoption of OTT solutions such as Amazon Prime Video, Netflix, limited bandwidth and others across the World
Market Growth Drivers:
Growing the number of subscribers for IPTV Worldwide and Rising Demand for HD channels and video on Demand
Challenges:
Video or audio is not well synchronized and some channels might occasionally pause and buffer are some of the key challenges for market growth.
Restraints:
Problem Such as Low Internet Penetration may acts as restrain for Market Growth
Opportunities:
Increasing Demand from Emerging Market such as China and India. For instance, In India, Internet Protocol Television was launched by Mahanagar Telephone Nigam Limited, Bharat Sanchar Nigam Limited and Reliance Jio Infocomm Limited, in New Delhi, Mumbai and Punjab. AP State FiberNet Limited is another Internet Protocol Television provider in the state of Andhra Pradesh.
Market Leaders and their expansionary development strategies
In March 2023, BSNL launched Internet Protocol Television (IPTV) services to its customers in Tamil Nadu. IPTV is a revolutionary way of delivering TV channels over the internet. In the fiber-optic internet services segment, to add further value to the existing and new FTTH (Fibre to the Home ) customers, BSNL has introduced IPTV services in partnership with M/s E2 Info Solutions, an IPTV Service Provider serving pan India.
In January 2024, Wireline internet service provider (ISP) Excitel launched edits Internet Protocol TV (IPTV) service, Excitel TV, for customers in Delhi-NCR which will provide over 550 premium cable TV and free-to-air (FTA) channels, and access to popular over-the-top (OTT) platforms such as Disney+ Hotstar, SonyLIV, ZEE5, among others.
Key Target Audience
Internet Protocol Television Companies, Research and Development (R&D) Companies, Research Organization, Federal Agencies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.