What is Sales Acceleration Technology?
Sales Acceleration Technology is a software service which is primarily developed to help sales team reduce the sale cycle, increase sales frequency and intelligently as well as efficiently. It also helps to convert the lead effectively and increases the productivity of the sales team. Sales Acceleration Technology offers certain automated features such as voice enabled communication, smart email management, etc. Another game changing feature included in this technology is the predicative analysis feature which is continuously evolved through inclusion of smart algorithms, machine learning and artificial intelligence. Geographically, North America is the biggest market of Sales Acceleration Technology.
The market study is broken down by Type (Software, • Email Tracking Software, • Sales Enablement Software, • Others, Solution, • Coaching Tools, • Lead Prioritization, • Predictive Analysis and • Others), by Application (Configure, Price, Quote (CPQ), Sales Proposal Automation, Customer Relationship Management (CRM), Sales Email Tools, and Sales Intelligence (Especially Prospecting Tools)) and major geographies with country level break-up.
Sales Acceleration Technology is a highly competitive market, with emergence of better solutions, addressing changing dynamic needs with time. Improvement of IT and Telecom Industry is largely credited for the growth of the Sales Acceleration Technology industry. The success in this industry is linked with fast and customer specific services. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
SAP (Germany), Outreach (United States), Freshworks CRM (United States), Salesforce.com Inc. (United States), SalesLoft (United States), Yesware Inc. (United States), LeadFuze (United States), Keap (United States), Apttus Corporation (United States) and Tenfold Corporation (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Upland Software Inc. (United States), ConnectLeader (United States) and Zendesk, Inc. (United States).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Sales Acceleration Technology market by Type, Application and Region.
On the basis of geography, the market of Sales Acceleration Technology has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End User , the sub-segment i.e. BFSI will boost the Sales Acceleration Technology market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment , the sub-segment i.e. Cloud Based will boost the Sales Acceleration Technology market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organisation size , the sub-segment i.e. Small and Medium Enterprises (SMEs) will boost the Sales Acceleration Technology market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
In 2020, - Mediafly Inc. launched a New Sales Enablement & Content Management Platform called “SAP C4C”, which uses SAP Sales Cloud, SAP Service Cloud and Provides a Range of Benefits Including Increased Sales, Revenue and Reduce Time Spent on Admin Tasks.
Market Trend
- Integration of Artificial Intelligence and Machine Learning Solutions with Sales Acceleration Technology for Better Performance
Market Drivers
- Increasing Investment on Technology
- Raised Preference of Cloud Computing
- Improvement in Connectivity Technology and Increased Internet Penetration
Opportunities
- Outsourcing of Sales Acceleration Technology by Industry Players Has Created Ample Opportunities for the Market
- Growing Inclination of SMEs towards Adoption of Sales Acceleration Technology
Restraints
- Poor IT Infrastructure & Lack of Awareness about Sales Acceleration Technology in Developing Countries
Challenges
- Intense Competition
- Glitches, Bugs and Other Technical Issues in the Software
Key Target Audience
Sales Acceleration Technology Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Analysts and Strategic Business Planners and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.