According to the study, Huge Preference towards Video-based Instant Messaging is one of the primary growth factors for the market. Preference FOR Adopting Convenient ways of Communication over Traditional is also expected to contribute significantly to the Instant Messaging market. Overall, Business and Enterprise Chatting applications of Instant Messaging, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as Apple (United States), Facebook(United States), Cisco (United States), Google(United States), Line (Japan), IBM Sametime(United States), Pidgin (Netherlands), ICQ (Israel), Microsoft United States), Lacks Technologies. (Canada), Tango (United States), Snap Inc. (United States), WeChat (China), WhatsApp, Inc. (United States) and Brosix Inc. (United States) pushing strong cash flow in Market which is also a key in driving revenue growth.

AMA’s Analyst on the Global Instant Messaging market identified that the demand is rising in many different parts of the world as "Technological Advancements with AI & Automation Has Created Ample Opportunities ". Furthermore, some recent industry insights like "In 2021, The National Informatics Centre (NIC) of India has launched an instant messaging app ‘Sandes’.This app features like WhatsApp. It is mainly for government employees. This app is useful for all kinds of communications with a mobile number or email id. It can be used by government employees and those agencies linked to the government. Owing to this launch, enterprise-based communication is expected to grow fluently." is constantly making the industry dynamic. One of the challenges that industry facing is "Presence of Variety of Substitutes"

The report provides an in-depth analysis and forecast about the industry covering the following key features:

• Detailed Overview of Instant Messaging market will help deliver clients and businesses making strategies.
• Influencing factors that thriving demand and latest trend running in the market
• What is the market concentration? Is it fragmented or highly concentrated?
• What trends, challenges and barriers will impact the development and sizing of Instant Messaging market
• SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights.
• What growth momentum or downgrade market may carry during the forecast period?
• Which region may tap highest market share in coming era?
• What focused approach and constraints are holding the Instant Messaging market tight?
• Which application/end-user category or Product Type [Enterprise Instant Messaging and Consumer Instant Messaging] may seek incremental growth prospects?
• What would be the market share of key countries like Germany, USA, France, China etc.?

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Instant Messaging market and other related sub-markets covered in the study.

o Key & emerging players in the Instant Messaging market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Instant Messaging market size is calculated using market estimation process, the Instant Messaging market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Instant Messaging market size has been validated using both top-down and bottom-up approaches.