The Food and Drug Administration (FDA) may require that cell viability assays used in drug development be validated and meet certain performance standards. The FDA may also require that the assay be included in the drug application as a part of the data package submitted for regulatory approval.

According to the report, Assays that use 3-D cell culture provide a tissue-like structure is one of the primary growth factors for the market. Incidence and Prevalence of Chronic and Infectious Diseases are on the Rise is also expected to contribute significantly to the Cell Viability Assays market growth. Overall, Basic Research applications of Cell Viability Assays, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The End-User, such as Academic and Research Institutes, is boosting the Cell Viability Assays market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

AMA’s Analyst on the Global Cell Viability Assays market identified that the demand is rising in many different parts of the world as "Growing Investments in R&D ". Furthermore, some recent industry insights like "April 2020 – BioTek Instruments introduced a new kit that can help researchers quickly obtain high-quality cell count results by automating the often tedious and error-prone process of mammalian cell counting." is constantly making the industry dynamic.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Cell Viability Assays market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2022 currency rates.

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Cell Viability Assays market and other related sub-markets covered in the study.

o Key & emerging players in the market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Have a look at complete Table of Content: Global Cell Viability Assays Market Study

Data Triangulation
The overall Cell Viability Assays market size is calculated using market estimation process, the Cell Viability Assays market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Cell Viability Assays market size has been validated using both top-down and bottom-up approaches.