Market Highlights:
Conversion rate optimization (CRO) is a vital part of online marketing strategies. In an environment that offers so many choices and distractions, CRO is the science and art of capturing the visitors’ attention and leading them closer to the desired goal. It’s a marketing strategy, created with the purpose of maximizing revenue, but it’s also a strategy that enhances the user experience. As an effect, websites become more effective, delivering the exact information they are supposed to, while visitors navigate faster and easier. A page is considered well optimized when a high percentage of visitors “convert” into customers or subscribers. CRO software gives businesses testing and visualization tools for improving user experience and increasing conversion rates. CRO software tools work alongside other digital analytics software for tracking visitor behavior. The market study is being classified by Type (A/B Testing Software, Heat Maps Software, Landing Page Builders and Other) and major geographies with country level break-up that includes South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).

Key Players:
The prominent players in the Conversion Rate Optimisation (CRO) Software are Google (United States), Unbounce (Canada), i-on interactive, Inc. (United States), Hotjar Ltd. (Australia), Smartlook (Czech Republic), Instapage (United States), Landingi (Poland), Exponea (United Kingdom), GetResponse (Poland) and Crazy Egg (United States).

On 16 Nov 2017, Freshworks, the leading provider of cloud-based business software, announced the launch of Freshmarketer, a suite of marketing tools that will focus on optimizing conversions, bringing in much-needed visibility and insight into the customer acquisition process for businesses of all sizes. Freshworks’ recently acquired Zarget, and rebranded its suite of Conversion Rate Optimization (CRO) tools as Freshmarketer, making it their seventh product in its suite of affordable business software.

Key Questions Answered in the Report
What will the Conversion Rate Optimisation (CRO) Software Market size and the growth rate be in Future?
What are the key factors driving the Conversion Rate Optimisation (CRO) Software Market?
What are the key market trends and macro-economic impacting the growth of the Conversion Rate Optimisation (CRO) Software Market?
What are the challenges to market growth?
Who are the key vendors in the Conversion Rate Optimisation (CRO) Software Market?
What are the market opportunities and threats faced by the vendors in the Conversion Rate Optimisation (CRO) Software Market?
Trending factors influencing the market shares of the Players.
What are the key outcomes of the five forces analysis of the Conversion Rate Optimisation (CRO) Software Market?

Refer complete Table of Content of Conversion Rate Optimisation (CRO) Software Market Study

Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Conversion Rate Optimisation (CRO) Software market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Conversion Rate Optimisation (CRO) Software market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Conversion Rate Optimisation (CRO) Software Companies, Potential Investors, Regulatory & Government Bodies, Research & Consulting Firms, Downstream Vendors, End Users and Others.
This helps us to gather the data for the players’ revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases etc.