The article cited AMA's Global Group Buying Market Study explored significant growth with CAGR of 20.3%. According to the report, Increase group buying offers majorly in credit card purchase is one of the primary growth factors for the market. An increasing number of e-commerce players across the globe is also expected to contribute significantly to the Group Buying market. Overall, Retail Industry applications of Group Buying, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. New players are beginning to enter the market and established companies have been changing their business models – a trend that will continue in the future.

AMA’s Analyst on the Global Group Buying Market identified that the demand is rising in many different parts of the world due to "Advancement in the logistics industry ". Furthermore, some recent industry insights like "In March 2021, Ozon is the first among Russian marketplaces to launch a group buying service, which allows sellers to sell large quantities of goods from 10 units and up. Customers will be able to make group purchases at discounts starting from 20%." is constantly making the industry dynamic. One of the challenges that industry facing is "Lack of consumer awareness"

The Service Industry, such as Food & Beverages, is boosting the Group Buying market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

The Platform, such as Online Platform, is boosting the Group Buying market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Group Buying market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Group Buying market and other related sub-markets covered in the study.

o Key & emerging players in the Group Buying market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Group Buying market size is calculated using market estimation process, the Group Buying market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Group Buying market size has been validated using both top-down and bottom-up approaches.